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DLX Music

Rank 4 · Online music instrument shops · Checked 17.10.2026

Websitedlxmusic.fi
OwnerDLX Deluxe Music Shops Oy (PRH 1983522-7, Helsinki), a Finnish specialist shop for instruments and music equipment in Kalasatama, guitars, drums, keyboards, DJ and PA equipment, store and online shop
Business ID1983522-7
Registered in Finland (PRH)2005
LCP (mobile)8.0 s
Basic metrics76.5, rank 4
46.4SCORE
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On the basic metrics alone, the score was 76.5 and the rank 4. The score is now 46.4 and rank 4 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 10.8.2026

DLX Music (DLX Deluxe Music Shops Oy, Helsinki) on läpinäkyvä soitinverkkokauppa: tuotehinnat, porrastetut euromääräiset toimituskulut, 14 päivän palautusoikeus, kahden vuoden takuu ja Y-tunnus ovat kaikki esillä. Selkein puute on tuotekohtaisen varastosaldon puuttuminen tuotesivulta.

Strengths

  • Delivery costs are stated in euros and tiered: pickup from the Helsinki store free, Matkahuolto 6 euros (free over 149 euros), distribution parcel 14 euros, home delivery 16 euros, special products such as digital pianos and drum kits 29 euros surcharge
  • Takuu kerrotaan selkeästi: kahden vuoden takuu valmistus- ja raaka-ainevirheille, vahvistinputkille kolmen kuukauden takuu kuluvina osina
  • Tuotehinnät näkyvät suoraan tuotesivulla (esim. Akai MPC Key 37 -syntetisaattoreiden ja oheistuotteiden euromääräiset hinnat) ja Y-tunnus 1983522-7 sekä yhteystiedot ovat esillä

Areas to improve

  • Tuotteen tarkkaa varastosaldoa (kappalemäärää) ei näy tuotesivulla, vaikka toimitusehdot lupaavat että saatavuus ilmoitetaan verkkokaupassa
  • Verkkosivulla ei ole erillistä usein kysytyt kysymykset -osiota, ja verkkokaupan asiakaspalvelu vastaa vain arkisin klo 13-17
  • Maksuliikenne ja luottotietojen tarkistus vaativat henkilötunnuksen luovuttamisen Qlirolle, mikä ei käy ilmi ennen kassaa

How the score is calculated

Buying motives were checked on 17.10.2026 and basic metrics measured on 10.8.2026 from public sources. Same formula for everyone, read the full methodology.

Total score · weighted total

46.4 / 100
Free delivery threshold20 p × 0.9 %0.2
Return costs10 p × 0.0 %0.0
Delivery cost for a small parcel10 p × 80.0 %8.0
Delivery time10 p × 0.0 %0.0
Basic metrics50 % × 76,538.2

Buying motives · weight 50 p

8,2 / 50
MetricMeasured valueSourcePoints
Free delivery thresholdFree delivery for orders over 149 eurosdlxmusic.fi
checked 17.10.2026
0.2 / 20
Return costsWho bears the return costs is not stated in the delivery terms, in section 6 Right of return or in the return instructions.dlxmusic.fi, delivery terms
checked 17.10.2026
0.0 / 10
Delivery cost for a small parcelMatkahuolto delivery 6 € / orderdlxmusic.fi
checked 17.10.2026
8.0 / 10
Delivery timeThe delivery time is not given in figures in section 3.3 of the delivery terms or elsewhere in the delivery terms.dlxmusic.fi, delivery terms
checked 17.10.2026
0.0 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

76.5 / 100
Digital quality30 % × 61,918.6
Transparency30 % × 95,028.5
Reachability20 % × 60,012.0
AI quality score20 % × 84,716.9
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

61.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)31/100Technical measurement12.4 / 40
Accessibility82/100Technical measurement24.6 / 30
Findability (SEO)85/100Technical measurement12.8 / 15
Technical practices81/100Technical measurement12.2 / 15

Transparency · weight 30%

95.0 / 100
MetricMeasured valueSourcePoints
Instrument price directly on the product page without logging in
OBSERVATIONTuotesivu (Akai MPC Key 37): euromääräiset hinnat, esim. '2517,00', '990,00/kpl', '539,00/kpl'.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold openly stated
OBSERVATIONToimitusehdot 3.1: 'Nouto Helsingin myymälästä: Ilmainen; Toimitus Matkahuollon kautta: 6 euroa / tilaus, yli 149 euroa ilmainen; Jakopaketti: 14 euroa; Kotijakelu: 16 euroa'.
YesWebsite + AI extraction20.0 / 20
Right of return and return terms clearly stated
OBSERVATIONDelivery terms 6: 'Products can be returned within 14 days of receiving the order. The product must be in its original condition and packaging'.
YesWebsite + AI extraction15.0 / 15
Length of warranty or condition and testing of the instrument stated
OBSERVATIONToimitusehdot 8: 'DLX Music myöntää tuotteille kahden (2) vuoden takuun, joka kattaa valmistus- ja raaka-ainevirheet'; putkille 3 kk.
YesWebsite + AI extraction15.0 / 15
Stock level or availability visible on the product page
OBSERVATIONToimitusehdot 3.3 'Tuotteen saatavuus ilmoitetaan verkkokaupassa', mutta ladatulla tuotesivulla ei näkynyt kappalemääräistä varastosaldoa.
PartlyWebsite + AI extraction5.0 / 10
Operating company or business ID (Y-tunnus) shown
OBSERVATIONYhteystiedot: 'Y-tunnus: 1983522-7'; toimitusehdoissa myyjänä DLX Deluxe Music Shops Oy.
YesWebsite + AI extraction15.0 / 15

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONYhteystiedot: 'Asiakaspalvelu - Verkkokauppa: 020-7282 240 (arkisin klo 13-17)'.
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONYhteystiedot: 'Email - Verkkokauppa: tilaus@dlxmusic.fi'.
YesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONYhteystiedot: 'Aukioloajat: Ma-Pe klo 10-18, La klo 10-15'.
YesWebsite + AI extraction15.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

84.7 / 100
MetricMeasured valueSourcePoints
Clarity of information84/100AI analysis28.6 / 34
Findability of pricing88/100AI analysis29.0 / 33
Content coverage82/100AI analysis27.1 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and return terms clearly stated
OBSERVATIONDelivery terms 6: 'Products can be returned within 14 days of receiving the order. The product must be in its original condition and packaging'.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +30.8 points: 46.4 → 77.2, rank 4 → 2.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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