Home › Eyeglasses online stores › Lensway
On the basic metrics alone, the score was 68.5 and the rank 5. The score is now 76.2 and rank 1 (▲ 4 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
LensWay Group AB:n suomenkielinen verkkokauppa myy reseptilaseja vahvuuksilla edullisesti, kehykset alkaen 9 euroa ja kahden kehyksen tarjous suoraan listalla, ja kertoo operoivan yhtiön Y-tunnuksen sekä 14 päivän peruutusoikeuden avoimesti. Toimitusmaksu, linssien lisähinnat ja reseptin syötön ohjeistus jäävät kuitenkin ostopolun taakse.
Buying motives checked 16.10.2026 and basic metrics measured 17.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Return period | 22 p × 100.0 % | 22.0 |
| Free home fitting | 10 p × 100.0 % | 10.0 |
| Delivery cost | 8 p × 0.0 % | 0.0 |
| Cheapest price per glass | 10 p × 100.0 % | 10.0 |
| Basic metrics | 50 % × 68,5 | 34.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Return period | 90-day open purchase | lensway.fi checked 16.10.2026 | 22.0 / 22 |
| Free home fitting NOTEDoes not apply to branded frames or sunglasses. | Up to four frames at home free of charge for 10 days | lensway.fi checked 16.10.2026 | 10.0 / 10 |
| Delivery cost | No delivery fee was found on the front page, in the terms or on the glasses page. | lensway.fi, terms · lensway.fi, try at home · lensway.fi, glasses checked 16.10.2026 | 0.0 / 8 |
| Cheapest price per glass NOTEThe shop's own heading. The page does not specify whether the price is for the frame or for the whole pair of glasses. | Glasses from €9 | lensway.fi checked 16.10.2026 | 10.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 63,6 | 19.1 |
| Transparency | 30 % × 75,0 | 22.5 |
| Reachability | 20 % × 52,5 | 10.5 |
| AI quality score | 20 % × 79,7 | 15.9 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 27/100 | Technical measurement | 10.8 / 40 |
| Accessibility | 82/100 | Technical measurement | 24.6 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price of frame and lenses visible in euros without logging in OBSERVATIONSilmälasit alk. 9 € ja aina 2 kehystä 1 hinnalla; monitehosilmälasit ja näyttöpäätelasit vahvuuksilla (silmalasit-listaus) | Yes | Website + AI extraction | 25.0 / 25 |
| Entering strengths and prescription online clearly instructed OBSERVATIONvahvuudet ja resepti syötetään ostopolulla; sivustolla ei erillistä vaiheittaista reseptin syöttöohjetta | Partly | Website + AI extraction | 10.0 / 20 |
| Lens options and extra charges (thinning, coating, multifocal) stated OBSERVATIONvalikoimassa monitehosilmälasit ja näyttöpäätelasit, mutta linssien lisähintoja ei ole taulukoitu tuotesivulle | Partly | Website + AI extraction | 7.5 / 15 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONMahdolliset toimitusmaksut ilmoitetaan kassasivulla (ehdot) | Partly | Website + AI extraction | 7.5 / 15 |
| Right of return or exchange for an individually ground product clearly stated OBSERVATIONStatutory 14-day right of cancellation; you have the right to cancel your purchase within 14 days of receiving your products (terms) | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or business ID (Y-tunnus) shown OBSERVATIONNämä ehdot ovat voimassa Lensway Group AB:n, y-tunnus 556579-3188, ja asiakkaan välillä (ehdot) | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONAsiakaspalvelun puhelinnumero esillä sivustolla (asiakaspalvelun puhelin 09-42 456 826) | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONasiakaspalvelu@lensway.fi | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONopening hours of customer service are not shown on the loaded pages | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONohjesisältöä on, mutta ei varsinaista usein kysyttyjen kysymysten osiota | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 79/100 | AI analysis | 26.9 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 78/100 | AI analysis | 25.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return or exchange for an individually ground product clearly stated OBSERVATIONStatutory 14-day right of cancellation; you have the right to cancel your purchase within 14 days of receiving your products (terms) | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Lensway-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +22.8 points: 76.2 → 99.0, and your lead over number two grows 7.1 → 29.9.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
The #1 badge is awarded only to the measured #1 in the Eyeglasses online stores category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
