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On the basic metrics alone, the score was 74.9 and the rank 1. The score is now 37.5 and rank 4 (▼ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Kuntokauppa.fi (Nordic Sports Brands Oy) on kuntoilun ja sähköpyöräilyn erikoisliike, jonka verkkokauppa kertoo hinnat, päämerkin, Y-tunnuksen, puhelimen, chatin, aukioloajat ja 14 päivän peruuttamisoikeuden avoimesti ja jolla on oma sähköpyörähuolto kahdella paikkakunnalla. Akun takuuaikaa, tarkkaa toimitusaikaa ja sähköpostiosoitetta ei kuitenkaan esitetä yksiselitteisesti lukemillani sivuilla.
Buying motives were checked on 17.10.2026 and basic metrics measured on 25.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Return period | 22 p × 0.0 % | 0.0 |
| Delivery cost | 16 p × 0.0 % | 0.0 |
| Warranty length | 12 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 74,9 | 37.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Return period NOTEReturning to the shop is free, otherwise the customer pays the return shipping. | 14 days | kuntokauppa.fi checked 17.10.2026 | 0.0 / 22 |
| Delivery cost NOTEIn the front-page campaign, delivery is free for purchases over 300 euros with a code, valid until 19.10.2026. | The delivery fee is charged when the order is placed | kuntokauppa.fi checked 17.10.2026 | 0.0 / 16 |
| Warranty length | The warranty period is stated only on the product page, not in the delivery terms or on the front page. | kuntokauppa.fi, delivery terms checked 17.10.2026 | 0.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 71,7 | 21.5 |
| Transparency | 30 % × 78,0 | 23.4 |
| Reachability | 20 % × 67,5 | 13.5 |
| AI quality score | 20 % × 80,0 | 16.0 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 48/100 | Technical measurement | 19.2 / 40 |
| Accessibility | 81/100 | Technical measurement | 24.3 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product prices are visible in the online shop without logging in or requesting a quote | Yes | Website + AI extraction | 20.0 / 20 |
| Battery and bike warranty or warranty period stated | Partly | Website + AI extraction | 8.0 / 16 |
| Own or authorised service and repair service stated | Yes | Website + AI extraction | 14.0 / 14 |
| Delivery costs or free delivery threshold stated before checkout | Partly | Website + AI extraction | 6.0 / 12 |
| Delivery time stated (e.g. 2-5 working days) | No | Website + AI extraction | 0.0 / 8 |
| Range size or brands displayed | Yes | Website + AI extraction | 8.0 / 8 |
| Electric bike can be ordered directly from the online store | Yes | Website + AI extraction | 6.0 / 6 |
| Right to return or exchange and its terms displayed | Yes | Website + AI extraction | 8.0 / 8 |
| Business ID (Y-tunnus) shown | Yes | Website + AI extraction | 8.0 / 8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 78/100 | AI analysis | 25.7 / 33 |
| Content coverage | 82/100 | AI analysis | 27.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right to return or exchange and its terms displayed OBSERVATIONWebsite + AI extraction | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Kuntokauppa.fi-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +23.6 points: 37.5 → 61.1, rank 4 → 2.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.