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On the basic metrics alone, the score was 74.1 and the rank 3. The score is now 46.6 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Wasaline liikennöi Vaasan ja Uumajan välillä, ja sen sivusto on yritystietojen osalta alan läpinäkyvin: NLC Ferry Ab Oy ja Y-tunnus ovat esillä. Matkustus-, peruutus- ja kuljetusehdot sekä aikataulut ovat selkeästi saatavilla ja asiakaspalvelun yhteystiedot aukioloaikoineen on lueteltu. Autopaikan lisämaksut selviävät vasta varauksessa, eikä koottua etuohjelmaa tai chatia ole.
Buying motives were checked on 17.10.2026 and basic metrics measured on 17.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Cancellation fee one week before | 22 p × 0.0 % | 0.0 |
| Change fee one week before departure | 16 p × 0.0 % | 0.0 |
| Pet travel fee | 12 p × 80.0 % | 9.6 |
| Basic metrics | 50 % × 74,1 | 37.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cancellation fee one week before | Cancellation fees were not found: the travel, cancellation and transport terms page refers to special terms for route and cruise trips, whose content is not in the page text, nor on the prices page. | wasaline.com, prices · wasaline.com, travel, cancellation and transport terms checked 17.10.2026 | 0.0 / 22 |
| Change fee one week before departure | No change fees found: the travel, cancellation and transport terms page refers to special terms whose content is not in the page text, nor on the prices page. | wasaline.com, prices · wasaline.com, travel, cancellation and transport terms checked 17.10.2026 | 0.0 / 16 |
| Pet travel fee NOTEPet fee on a scheduled journey according to the price list. | Pet 8 € (88 SEK) | wasaline.com checked 17.10.2026 | 9.6 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 66,5 | 19.9 |
| Transparency | 30 % × 80,0 | 24.0 |
| Reachability | 20 % × 67,5 | 13.5 |
| AI quality score | 20 % × 80,7 | 16.1 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 30/100 | Technical measurement | 12.0 / 40 |
| Accessibility | 93/100 | Technical measurement | 27.9 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Ticket and cabin class price shown without logging in OBSERVATIONEtusivun 'VARAA'-varaustyökalu näyttää matkan hinnat reitin ja päivän valinnan jälkeen ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Parking and additional fee prices stated OBSERVATIONEhtosivu: kohta '4. Ajoneuvot' ja '6. Maksuehdot' kuvaavat ajoneuvojen kuljetuksen ja maksut; tarkat lisämaksuhinnat näkyvät varauksessa. | Partly | Website + AI extraction | 10.0 / 20 |
| Right of cancellation and amendment, and fees, publicly available OBSERVATIONTerms page for travel cancellation and transport terms: '3. Cancellation terms', special terms for cruises '3. Cancellation and amendment terms', cancellation terms for group trips. | Yes | Website + AI extraction | 20.0 / 20 |
| Routes and timetables clearly displayed OBSERVATIONPäänavigaatiossa oma 'Aikataulu'-sivu (/fi/aikataulu/) Vaasa-Uumaja-reitille. | Yes | Website + AI extraction | 10.0 / 10 |
| Loyalty customer benefit and children's discounts stated OBSERVATIONKampanjat-osio, esimerkiksi /fi/kampanjat/friday-music-club/; erillistä kanta-asiakasohjelmaa ei näkynyt. | Partly | Website + AI extraction | 5.0 / 10 |
| Business ID or responsible shipping company clearly stated OBSERVATIONContact page: 'NLC Ferry Ab Oy business ID (Y-tunnus): 2490732-8'. | Yes | Website + AI extraction | 10.0 / 10 |
| Independent review source shown OBSERVATIONNo independent review or comparison source was visible on the website. | No | Website + AI extraction | 0.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONYhteystiedot-sivu: '+358 207 716 810' (info) ja '+358 20 771 6813' (ryhmät). | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONYhteystiedot-sivu: 'info@wasaline.com', 'group@wasaline.com', 'cargo@wasaline.com'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONNo chat support was visible on the website. | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONYhteystiedot-sivu luettelee asiakaspalvelun aukioloajat 'ma-pe' ja 'la-su Suomen aikaa'. | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section OBSERVATIONErillistä usein kysyttyä -osiota ei ollut, mutta matkustus- ja kuljetusehdot vastaavat yleisimpiin kysymyksiin. | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app OBSERVATIONNo own mobile app mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 78/100 | AI analysis | 25.7 / 33 |
| Content coverage | 80/100 | AI analysis | 26.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of cancellation and amendment, and fees, publicly available OBSERVATIONTerms page for travel cancellation and transport terms: '3. Cancellation terms', special terms for cruises '3. Cancellation and amendment terms', cancellation terms for group trips. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a Wasaline customer? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +50.0 points: 46.6 → 96.6, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
