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On the basic metrics alone, the score was 74.8 and the rank 4. The score is now 70.2 and rank 2 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Puuklapit.fi on selkeä koivuklapien verkkokauppa, jossa säkki- ja kuutiohinnat, toimitusalueet, toimitusaika ja puun alkuperä näkyvät ennen tilausta, ja Tampere-sivu kertoo jopa toimitetun kokonaishinnan. Läpinäkyvyyttä laskevat puuttuva kosteusprosentti ja se, ettei Y-tunnusta näytetä sivustolla.
Buying motives checked 15.10.2026 and basic metrics measured 25.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Bag price | 20 p × 63.7 % | 12.7 |
| Delivery costs shown | 12 p × 50.0 % | 6.0 |
| Delivery time | 10 p × 100.0 % | 10.0 |
| Cancellation and return costs | 8 p × 50.0 % | 4.0 |
| Basic metrics | 50 % × 74,8 | 37.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Bag price NOTEPick-up price, not home delivered. A home-delivered batch of 18 bags is €158. | 40 l bag €7.45 (collection from warehouse) | puuklapit.fi checked 15.10.2026 | 12.7 / 20 |
| Delivery costs shown | Delivery costs are calculated at checkout based on the address | puuklapit.fi checked 15.10.2026 | 6.0 / 12 |
| Delivery time NOTEThe front page states 1–5 working days for the whole country. | In Pirkanmaa often 1–3 working days | puuklapit.fi checked 15.10.2026 | 10.0 / 10 |
| Cancellation and return costs NOTEThe terms do not mention a refund of delivery costs. | 14-day cooling-off period, customer pays return costs | puuklapit.fi checked 15.10.2026 | 4.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 75,2 | 22.6 |
| Transparency | 30 % × 88,0 | 26.4 |
| Reachability | 20 % × 45,0 | 9.0 |
| AI quality score | 20 % × 84,0 | 16.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 55/100 | Technical measurement | 22.0 / 40 |
| Accessibility | 89/100 | Technical measurement | 26.7 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 77/100 | Technical measurement | 11.6 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price of firewood (loose cubic metre, stacked cubic metre or bag) publicly shown before ordering | Yes | Website + AI extraction | 22.0 / 22 |
| Delivery costs or delivery price shown on the website (price list, zone or calculator) before ordering | Yes | Website + AI extraction | 14.0 / 14 |
| Delivery area or delivery locations stated | Yes | Website + AI extraction | 12.0 / 12 |
| Wood moisture or dryness guarantee stated (moisture percentage or clear dryness promise) | Partly | Website + AI extraction | 6.0 / 12 |
| Product range described (wood species, length, package sizes) | Yes | Website + AI extraction | 9.0 / 9 |
| Actual online shop order (shopping cart and online payment), not just a contact form | Yes | Website + AI extraction | 9.0 / 9 |
| Origin of the wood stated (domestic, region or certification) | Yes | Website + AI extraction | 6.0 / 6 |
| Delivery time stated (working days or weeks) | Yes | Website + AI extraction | 6.0 / 6 |
| Contact details displayed (phone or e-mail) | Yes | Website + AI extraction | 4.0 / 4 |
| Business ID displayed on the website | No | Website + AI extraction | 0.0 / 6 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 86/100 | AI analysis | 28.4 / 33 |
| Content coverage | 82/100 | AI analysis | 27.1 / 33 |
Oletko Puuklapit-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +11.6 points: 70.2 → 81.8, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.