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Puuklapit

Rank 2 · Firewood online shops · Checked 15.10.2026

Websitepuuklapit.fi
OwnerPuuklapit.fi (Tyvestä Latvaan Oy, Business ID 3504292-1, Sastamala) is an online store for birch logs, delivering bagged dry firewood to homes in Pirkanmaa and the capital region from forests near Sastamala.
Business ID3504292-1
Registered in Finland (PRH)2025
LCP (mobile)4.3 s
Basic metrics74.8, rank 4
70.2SCORE
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On the basic metrics alone, the score was 74.8 and the rank 4. The score is now 70.2 and rank 2 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 25 August 2026

Puuklapit.fi on selkeä koivuklapien verkkokauppa, jossa säkki- ja kuutiohinnat, toimitusalueet, toimitusaika ja puun alkuperä näkyvät ennen tilausta, ja Tampere-sivu kertoo jopa toimitetun kokonaishinnan. Läpinäkyvyyttä laskevat puuttuva kosteusprosentti ja se, ettei Y-tunnusta näytetä sivustolla.

Strengths

  • Clear prices per bag and per cubic metre and an example of a delivered total price (2 loose cubic metres 302 euros to Tampere)
  • Toimitusalueet ja toimitusaika (1-5 arkipäivää) kerrottu avoimesti
  • Puun alkuperä ja tuotantotapa (omat lähimetsät, aurinkoenergia) kuvattu

Areas to improve

  • Wood moisture percentage is not stated as a number
  • Business ID not shown on the website
  • Toimitusalue rajautuu Pirkanmaalle ja pääkaupunkiseudulle

How the score is calculated

Buying motives checked 15.10.2026 and basic metrics measured 25.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

70.2 / 100
Bag price20 p × 63.7 %12.7
Delivery costs shown12 p × 50.0 %6.0
Delivery time10 p × 100.0 %10.0
Cancellation and return costs8 p × 50.0 %4.0
Basic metrics50 % × 74,837.4

Buying motives · weight 50 p

32,8 / 50
MetricMeasured valueSourcePoints
Bag price
NOTEPick-up price, not home delivered. A home-delivered batch of 18 bags is €158.
40 l bag €7.45 (collection from warehouse)puuklapit.fi
checked 15.10.2026
12.7 / 20
Delivery costs shownDelivery costs are calculated at checkout based on the addresspuuklapit.fi
checked 15.10.2026
6.0 / 12
Delivery time
NOTEThe front page states 1–5 working days for the whole country.
In Pirkanmaa often 1–3 working dayspuuklapit.fi
checked 15.10.2026
10.0 / 10
Cancellation and return costs
NOTEThe terms do not mention a refund of delivery costs.
14-day cooling-off period, customer pays return costspuuklapit.fi
checked 15.10.2026
4.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

74.8 / 100
Digital quality30 % × 75,222.6
Transparency30 % × 88,026.4
Reachability20 % × 45,09.0
AI quality score20 % × 84,016.8

Digital quality · weight 30%

75.2 / 100
MetricMeasured valueSourcePoints
Performance (mobile)55/100Technical measurement22.0 / 40
Accessibility89/100Technical measurement26.7 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices77/100Technical measurement11.6 / 15

Transparency · weight 30%

88.0 / 100
MetricMeasured valueSourcePoints
Price of firewood (loose cubic metre, stacked cubic metre or bag) publicly shown before orderingYesWebsite + AI extraction22.0 / 22
Delivery costs or delivery price shown on the website (price list, zone or calculator) before orderingYesWebsite + AI extraction14.0 / 14
Delivery area or delivery locations statedYesWebsite + AI extraction12.0 / 12
Wood moisture or dryness guarantee stated (moisture percentage or clear dryness promise)PartlyWebsite + AI extraction6.0 / 12
Product range described (wood species, length, package sizes)YesWebsite + AI extraction9.0 / 9
Actual online shop order (shopping cart and online payment), not just a contact formYesWebsite + AI extraction9.0 / 9
Origin of the wood stated (domestic, region or certification)YesWebsite + AI extraction6.0 / 6
Delivery time stated (working days or weeks)YesWebsite + AI extraction6.0 / 6
Contact details displayed (phone or e-mail)YesWebsite + AI extraction4.0 / 4
Business ID displayed on the websiteNoWebsite + AI extraction0.0 / 6

Reachability · weight 20%

45.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

84.0 / 100
MetricMeasured valueSourcePoints
Clarity of information84/100AI analysis28.6 / 34
Findability of pricing86/100AI analysis28.4 / 33
Content coverage82/100AI analysis27.1 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +11.6 points: 70.2 → 81.8, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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