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On the basic metrics alone, the score was 57.6 and the rank 4. The score is now 28.8 and rank 4 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
DNA Vaihdepalvelu on tavoitettavuudeltaan vertailun vahvimpia: puhelinnumero, aukioloajat ja chat ovat selkeästi esillä ja ominaisuudet kuvattu konkreettisesti. Hinta jää kuitenkin käytön mukaan laskutettavaksi ilman julkista euromäärää, eikä avausmaksua tai sopimusehtoja kerrota, mikä painaa läpinäkyvyyspisteitä.
Buying motives checked 16.10.2026 and basic metrics measured 19.8.2026 from public sources. The same formula for everyone, read the full methodology.
| User's monthly price | 24 p × 0.0 % | 0.0 |
| Price is shown before purchase | 14 p × 0.0 % | 0.0 |
| Trial or demo | 12 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 57,6 | 28.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| User's monthly price | The price is not published on the DNA Vaihdepalvelu product page. The page only says that monthly billing is based on actual use. | DNA Vaihdepalvelu, product page checked 16.10.2026 | 0.0 / 24 |
| Price is shown before purchase | Price is not shown on the page, a call-back request is offered | dna.fi checked 16.10.2026 | 0.0 / 14 |
| Trial or demo | The page only has a call-time booking | dna.fi checked 16.10.2026 | 0.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 63,8 | 19.1 |
| Transparency | 30 % × 32,5 | 9.8 |
| Reachability | 20 % × 77,5 | 15.5 |
| AI quality score | 20 % × 66,1 | 13.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 14/100 | Technical measurement | 5.6 / 40 |
| Accessibility | 94/100 | Technical measurement | 28.2 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Per-user monthly price publicly shown without contacting the company OBSERVATIONTuotesivu: kuukausilaskutus perustuu todelliseen käyttöön, maksat vain siitä mitä tarvitset - ei euromääriä | No | Website + AI extraction | 0.0 / 25 |
| Opening or activation fee and device cost stated | No | Website + AI extraction | 0.0 / 10 |
| Contract term and cancellation stated | No | Website + AI extraction | 0.0 / 15 |
| Features itemised by package tier (queue, recording, integrations) OBSERVATIONälykäs puheluohjaus, DNA Call -sovellus, tallennus, CRM-integraatio; ei eriteltyjä pakettitasoja | Partly | Website + AI extraction | 7.5 / 15 |
| EU or GDPR data location and data protection stated OBSERVATIONdata location is not mentioned on the product page | No | Website + AI extraction | 0.0 / 10 |
| Finnish-language interface and support OBSERVATIONwebsite and service in Finnish | Yes | Website + AI extraction | 15.0 / 15 |
| Owning company or Business ID stated on the website OBSERVATIONDNA Oyj (Telenor-konserni) | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONTuotesivu: 0800 302030 (arkisin 8-16) | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | No | Website + AI extraction | 0.0 / 15 |
| Chat support OBSERVATIONTuotesivu: Avaa chat | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown OBSERVATIONArkisin 8-16 | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 78/100 | AI analysis | 26.5 / 34 |
| Findability of pricing | 44/100 | AI analysis | 14.5 / 33 |
| Content coverage | 76/100 | AI analysis | 25.1 / 33 |
Oletko DNA Vaihdepalvelu -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +59.2 points: 28.8 → 88.0, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.