Home › Travel agencies › Sembo
New company in the comparison. The basic metrics were measured with the same formula as for the others (58.6 / 100). The total score is 77.0 and the rank 1.
Each row was checked on 19.10.2026 from public sources. The same formula for everyone, read the full methodology.
| Due date of the final payment | 22 p × 89.7% | 19.7 |
| Advance payment | 14 p × 100.0% | 14.0 |
| Change or cancellation cover | 14 p × 100.0% | 14.0 |
| Basic metrics | 50 % × 58,6 | 29.3 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Due date of the final payment NOTEFor holiday homes the limit is 45 days. Flight tickets are paid immediately upon booking. | Hotels: full amount at booking if departure is less than 25 days away | sembo.fi checked 19.10.2026 | 19.7 / 22 |
| Advance payment NOTEThe amount is per booking, not personal. It applies to hotels and admission tickets. | 10% of the total amount, at least €50, and cancellation insurance within 2 hours | sembo.fi checked 19.10.2026 | 14.0 / 14 |
| Change or cancellation cover NOTEMust be purchased together with the flight booking. The refund is a voucher valid for 12 months, not money. Applies to flights only. | Paid "Cancel for any reason" service for a flight booking, 90% as a coupon | sembo.fi checked 19.10.2026 | 14.0 / 14 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 69,2 | 20.8 |
| Transparency | 30 % × 55,0 | 16.5 |
| Reachability | 20 % × 45,0 | 9.0 |
| AI quality score | 20 % × 61,8 | 12.4 |
Bonuses and detailed metrics: methodology.
The #1 badge is awarded only to the measured #1 in the Travel agencies category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +19.7 points: 77.0 → 96.7, and your lead over number two grows 7.8 → 27.5.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.