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MIF

Rank 6 · Training services for businesses · Checked 17.10.2026

Websitemif.fi
OwnerManagement Institute of Finland MIF Oy (PRH 2460281-5), management, communication and expert training, open and tailored; part of the Professio group. mif.fi
Business ID2460281-5
Registered in Finland (PRH)2012
LCP (mobile)17.0 s
Basic metrics68.7, rank 4
42.4SCORE
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On the basic metrics alone, the score was 68.7 and the rank 4. The score is now 42.4 and rank 6 (▼ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 20 September 2026

MIF on Professio-konsernin johtamis- ja asiantuntijakoulutuksia tarjoava brändi laajalla avoimien kurssien valikoimalla ja virallisilla Opetushallituksen tutkinnoilla. Asiakasreferenssit ja kouluttajaprofiilit löytyvät sivustolta, mutta avointen kurssien euromäärät eivät näy staattisilta sivuilta ilman JavaScript-renderöintiä. Y-tunnus 2460281-5 löytyy tietosuojaselosteesta.

Strengths

  • Official vocational and specialist vocational qualifications of the Finnish National Agency for Education available
  • Nimetyt asiakasreferenssit etusivulla (HUS, ABB IEC LV Motors, Rejlers, Verkkoasema Oy)
  • Kouluttajat esitelty nimeltä kurssikohtaisilla sivuilla (esim. HR Business Partner -ohjelma)

Areas to improve

  • Avointen kurssien euromäärät eivät näy staattisilta sivuilta, Hinnat-osio ja Osta liput -painike vaativat JS-renderöinnin
  • Y-tunnus löytyy vain tietosuojaselosteesta, ei yhteystiedoista tai sivun alatunnisteesta
  • Etäkoulutus mainittu vain yksittäisessä kurssilistauksessa, ei korosteta navigaatiossa

How the score is calculated

Buying motives checked 17.10.2026 and basic metrics measured 20.9.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

42.4 / 100
Price per participant26 p × 0.0 %0.0
Cancelling a registration16 p × 50.0 %8.0
Free event8 p × 0.0 %0.0
Basic metrics50 % × 68,734.4

Buying motives · weight 50 p

8,0 / 50
MetricMeasured valueSourcePoints
Price per participantThe price is loaded onto the page only in the browser, and it could not be verified in the source check. The static text of the five checked product pages has no price.mif.fi, VPK training programme · mif.fi, order and contract terms
checked 17.10.2026
0.0 / 26
Cancelling a registration
NOTEThe terms page has two versions: two weeks for training courses and three weeks for events before the start. After that the participation fee is not refunded.
Cancellation two weeks before the start with 15% + VAT office costsmif.fi
checked 17.10.2026
8.0 / 16
Free eventNo upcoming event marked as free on the front page or on the checked programme pages.mif.fi, VPK training programme · mif.fi, order and contract terms
checked 17.10.2026
0.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

68.7 / 100
Digital quality30 % × 61,618.5
Transparency30 % × 87,526.2
Reachability20 % × 60,012.0
AI quality score20 % × 60,012.0

Digital quality · weight 30%

61.6 / 100
MetricMeasured valueSourcePoints
Performance (mobile)27/100Technical measurement10.8 / 40
Accessibility85/100Technical measurement25.5 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices69/100Technical measurement10.3 / 15

Transparency · weight 30%

87.5 / 100
MetricMeasured valueSourcePoints
Price of an open training day or programme in euros published on the website without a quote request
OBSERVATIONHR Business Partner -kurssin sivulla on 'Hinnat'-osio ja 'Osta liput' -painike, mutta euromäärät eivät näy staattisesta HTML-sisällöstä, vaatii JS-renderöinnin.
PartlyWebsite + AI extraction12.5 / 25
Remote or online training offered: remote participation options clearly described on course pages or in navigation
OBSERVATIONEtusivun kurssilistaus mainitsee 'Etäkoulutus' toimitustapana hankintakoulutukselle.
YesWebsite + AI extraction20.0 / 20
Customised organisation-specific training programme offered: client-specific solutions mentioned on the site
OBSERVATION/asiakaskohtaiset-ratkaisut/ -osio; etusivulla lainaus 'räätälöity valmennus suunnitellaan tavoitteistanne käsin'.
YesWebsite + AI extraction15.0 / 15
References or customer stories published: named client companies or case examples visible
OBSERVATIONEtusivulla nimetyt asiakasyritykset: HUS, ABB IEC LV Motors, Rejlers, Verkkoasema Oy.
YesWebsite + AI extraction15.0 / 15
Accreditation or recognised certificate mentioned: e.g. international certification programme or official qualification
OBSERVATIONEtusivulla mainitaan Opetushallituksen viralliset ammatti- ja erikoisammattitutkinnot; erillinen tutkintosivusto.
YesWebsite + AI extraction10.0 / 10
Business ID or company details displayed: found in the terms of delivery, privacy policy or contact details
OBSERVATIONY-tunnus 2460281-5 (Management Institute of Finland MIF Oy) löytyy tietosuojaselosteesta.
YesWebsite + AI extraction10.0 / 10
Trainers or coaches presented by name or profile on the website
OBSERVATIONHR Business Partner -kurssin sivulla nimetyt kouluttajat: Minna Mattila-Aalto (VTT), Jaana Saramies (HR Analytics), Jari Vuorenmaa (Imaction).
YesWebsite + AI extraction5.0 / 5

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Clarity of information65/100AI analysis22.1 / 34
Findability of pricing40/100AI analysis13.2 / 33
Content coverage75/100AI analysis24.8 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +48.6 points: 42.4 → 91.0, rank 6 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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