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Matomäen Autoromu

Rank 5 · Car dismantlers · Checked 16.10.2026

Websitematomaki.fi
OwnerMatomäen Autoromu Oy (Business ID 2706223-6) is a car scrapyard in Kouvola, operating in Ummeljoki, with an operating licence granted by the Environment Centre, and is a reception point for Stena Recycling Oy; the company collects a scrap car free of charge in South-East Finland, issues a certificate of destruction free of charge and sells used spare parts from dismantled cars.
Business ID2706223-6
Registered in Finland (PRH)2015
LCP (mobile)7.8 s
Basic metrics52.1, rank 6
48.5SCORE
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On the basic metrics alone, the score was 52.1 and the rank 6. The score is now 48.5 and rank 5 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 25 August 2026

Matomäen Autoromu on kouvolalainen, Ummeljoella toimiva romuttamo, jolla on Ympäristökeskuksen toimilupa ja Stena Recycling Oy:n vastaanottopistestatus. Romutustodistus annetaan maksutta ja romuauton nouto Kaakkois-Suomesta on maksuton. Purettavat autot -sivulla esitellään purettavaksi tulleita autoja. Läpinäkyvyyttä laskee, ettei varaosia voi selata hintoineen verkossa ja ettei varaosan takuuta, palautusoikeutta tai toimitustapaa kerrota.

Strengths

  • Scrapping is explained clearly: the scrapping certificate is free of charge and the collection of a scrap car in the South-East Finland area is free
  • Virallinen status on esillä: Ympäristökeskuksen myöntämä toimilupa ja Stena Recycling Oy:n vastaanottopistestatus
  • Purettavat autot -sivulla näytetään, millaisia autoja purkamolle on viime aikoina tullut, ja romutuksen voi tilata sähköisellä lomakkeella

Areas to improve

  • Varaosia ei voi selata hintoineen verkossa, vaan varaosat myydään ja tiedustellaan puhelimitse
  • Käytetyn varaosan takuuta, palautusoikeutta tai varaosien toimitustapaa ei kerrota luetuilla sivuilla
  • Business ID is not shown on the pages read

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 25.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

48.5 / 100
Scrap car collection20 p × 100.0 %20.0
Spare parts online12 p × 20.0 %2.4
Parts warranty10 p × 0.0 %0.0
Towing service8 p × 0.0 %0.0
Basic metrics50 % × 52,126.1

Buying motives · weight 50 p

22,4 / 50
MetricMeasured valueSourcePoints
Scrap car collectionScrap car collection free of charge in South-East Finlandmatomaki.fi
checked 16.10.2026
20.0 / 20
Spare parts onlineThe page has a list of dismantled cars, parts are asked about separatelymatomaki.fi
checked 16.10.2026
2.4 / 12
Parts warrantyA warranty is not mentioned on the front page. The site only has the front page, cars for dismantling, history and contact details.matomaki.fi, home page
checked 16.10.2026
0.0 / 10
Towing serviceThe company does not offer towing itself. According to the front page, towing services are provided by a separate company, Sinisalon Auto Oy.matomaki.fi, home page
checked 16.10.2026
0.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

52.1 / 100
Digital quality30 % × 70,821.2
Transparency30 % × 39,011.7
Reachability20 % × 45,09.0
AI quality score20 % × 50,910.2

Digital quality · weight 30%

70.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)36/100Technical measurement14.4 / 40
Accessibility88/100Technical measurement26.4 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

39.0 / 100
MetricMeasured valueSourcePoints
Used spare parts can be browsed or searched online (own spare parts search or online shop, not just a phone number)
OBSERVATION'Purettavat autot' -sivu esittelee purettavia autoja, mutta varaosahakua tai verkkokauppaa ei ole; 'Varaosatiedustelut' puhelimitse
PartlyWebsite + AI extraction10.0 / 20
Spare part prices visible online before contacting
OBSERVATIONprices were not shown on the pages read
NoWebsite + AI extraction0.0 / 14
Free collection of scrap car and official certificate of destruction clearly stated
OBSERVATION'Rekisteristä poistamiseen vaaditaan romutustodistus. Saat meiltä autostasi vaadittavan asiakirjan maksutta!'; 'noudamme sen maksutta purkamollemme koko Kaakkois-Suomen alueelta'
YesWebsite + AI extraction14.0 / 14
Official receiving point or authorisation mentioned (Autopurkamoliitto, Suomen Autokierrätys, recycling partner or environmental permit)
OBSERVATION'Meillä on esimerkiksi Ympäristökeskuksen myöntämä toimilupa'; 'Olemme myös Stena Recycling Oy:n vastaanottopiste'
YesWebsite + AI extraction12.0 / 12
Warranty or exchange right for used spare part stated
OBSERVATIONspare part warranty was not mentioned on the pages read
NoWebsite + AI extraction0.0 / 12
Delivery method and terms of spare parts stated (post, freight company or pick-up)
OBSERVATIONromuauton noudosta kerrotaan, mutta ostettujen varaosien toimitustapaa ei mainittu
NoWebsite + AI extraction0.0 / 10
Right to return spare parts stated
OBSERVATIONright of return not mentioned on the pages read
NoWebsite + AI extraction0.0 / 8
Scope of the selection stated (number of cars or spare parts, makes and models)
OBSERVATION'Purettavat autot' -listaus viimeksi tulleista autoista, kokonaismäärää ei ilmoitettu
PartlyWebsite + AI extraction3.0 / 6
Business ID or company details displayed on the website
OBSERVATIONY-tunnusta ei näytetty luetuilla sivuilla (PRH: 2706223-6)
NoWebsite + AI extraction0.0 / 4

Reachability · weight 20%

45.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATION'Puh. Eero 0400 515 090', 'Puh. Hate 0500 651 973'
YesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

50.9 / 100
MetricMeasured valueSourcePoints
Clarity of information72/100AI analysis24.5 / 34
Findability of pricing25/100AI analysis8.2 / 33
Content coverage55/100AI analysis18.1 / 33

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The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +40.9 points: 48.5 → 89.4, rank 5 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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