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On the basic metrics alone, the score was 68.4 and the rank 1. The score is now 74.4 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Ifin yritysvakuutusten sivu on sisällöltään vertailun kattavin: jokainen turva vastuu-, keskeytys-, kyber-, kiinteistö- ja IPR-vakuutuksesta on eritelty omalla tekstillään, ja lakisääteiset (työtapaturma, YEL, TyEL) on eroteltu vapaaehtoisista. Korvaus- ja tarjouspolut ovat verkossa ja tuoteselosteet (IPIDit) löytyvät. Hinta muodostuu tarjouksena, omavastuuta ei kerrota yleissivulla ja Y-tunnus jää alatunnisteeseen.
Buying motives checked 11.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Price online | 22 p × 100.0 % | 22.0 |
| Help in a cyber attack | 14 p × 30.0 % | 4.2 |
| Discount | 14 p × 100.0 % | 14.0 |
| Basic metrics | 50 % × 68,4 | 34.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price online | Price is calculated online using the Business ID | if.fi checked 11.10.2026 | 22.0 / 22 |
| Help in a cyber attack | Help with investigating a data breach straight away, channel not stated | if.fi checked 11.10.2026 | 4.2 / 14 |
| Discount NOTEThe discount applies to the business insurance package. | Up to 20% discount | if.fi checked 11.10.2026 | 14.0 / 14 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 67,8 | 20.3 |
| Transparency | 30 % × 72,5 | 21.8 |
| Reachability | 20 % × 55,0 | 11.0 |
| AI quality score | 20 % × 76,4 | 15.3 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 36/100 | Technical measurement | 14.4 / 40 |
| Accessibility | 99/100 | Technical measurement | 29.7 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 58/100 | Technical measurement | 8.7 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price calculator or quote request online without a phone call OBSERVATIONsivulla 'Osta verkosta' ja 'Pyydä tarjous', mutta ei hintalaskuria eikä euromäärää yritysvakuutukselle | Partly | Website + AI extraction | 12.5 / 25 |
| Insurance coverage content and covered damages itemised OBSERVATION'Toiminnan vastuuvakuutus on niin sanottu perusvakuutus, joka kattaa yrityksesi toiminnallaan aiheuttamat henkilö- ja esinevahingot'; 'Keskeytysvakuutus auttaa kattamaan kiinteät kustannukset, jos liiketoimintasi keskeytyy'; 'Tietoturvavakuutus eli kybervakuutus' | Yes | Website + AI extraction | 20.0 / 20 |
| YEL and statutory occupational accident insurance stated separately OBSERVATIONNavigaatiossa erikseen 'Työtapaturmavakuutus', 'YEL-vakuutus', 'TyEL-vakuutus' sekä 'Yrittäjän pakolliset vakuutukset' ja 'Yrittäjän vapaaehtoiset vakuutukset' | Yes | Website + AI extraction | 15.0 / 15 |
| Claims process or online claims reporting described OBSERVATION'Ilmoita vahingosta'; 'Palvelut verkossa: Ilmoita vahingosta, Pyydä tarjous' | Yes | Website + AI extraction | 10.0 / 10 |
| Terms and product description publicly available OBSERVATION'IPIDit ja tuoteselosteet' | Yes | Website + AI extraction | 10.0 / 10 |
| Deductible level or how it is determined stated | No | Website + AI extraction | 0.0 / 10 |
| Insurer or Business ID shown OBSERVATIONalatunniste '© If Vahinkovakuutus Oyj, Suomen sivuliike', Y-tunnusta 1602149-8 ei tuotesivulla | Partly | Website + AI extraction | 5.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATION'Yritysten asiakaspalvelu 010 19 15 00'; 'Yritysten korvauspalvelu 010 19 16 00' | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | No | Website + AI extraction | 0.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATION'If Mobiili' mentioned as a self-service channel | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 55/100 | AI analysis | 18.1 / 33 |
| Content coverage | 90/100 | AI analysis | 29.7 / 33 |
Are you a customer of the If service? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +15.8 points: 74.4 → 90.2, and your lead over number two grows 5.5 → 21.3.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The #1 badge is awarded only to the measured #1 in the Business insurance category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
