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On the basic metrics alone, the score was 66.8 and the rank 2. The score is now 68.9 and rank 2 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Fennia on profiloitunut pk-yritysten vakuuttajaksi, ja se näkyy sivulla: vahinkotyypit ja korvattavat tilanteet on eritelty selkeästi, työtapaturmavakuutus nostetaan keskeisesti esiin ja työntekijöiden sekä yrittäjän vakuutukset on eroteltu. Tuote-esitteet, vakuutusehdot ja UKK ovat julkisia. Hinta muodostuu tarjouksena (paitsi yrittäjän henkivakuutus laskurilla), omavastuuta ei kerrota ja Y-tunnus jää alatunnisteeseen.
Buying motives checked 11.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Price online | 22 p × 50.0 % | 11.0 |
| Help in a cyber attack | 14 p × 100.0 % | 14.0 |
| Discount | 14 p × 75.0 % | 10.5 |
| Basic metrics | 50 % × 66,8 | 33.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price online NOTEFor other business insurance, a quote request is offered. | Price and online purchase for entrepreneur's life insurance | fennia.fi checked 11.10.2026 | 11.0 / 22 |
| Help in a cyber attack | IT security help 24 h | fennia.fi checked 11.10.2026 | 14.0 / 14 |
| Discount NOTEThe discount grows with the length of the customer relationship. | Loyalty discount of up to 15% | fennia.fi checked 11.10.2026 | 10.5 / 14 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 80,9 | 24.3 |
| Transparency | 30 % × 72,5 | 21.8 |
| Reachability | 20 % × 30,0 | 6.0 |
| AI quality score | 20 % × 74,1 | 14.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 53/100 | Technical measurement | 21.2 / 40 |
| Accessibility | 99/100 | Technical measurement | 29.7 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price calculator or quote request online without a phone call OBSERVATION'Ota yhteyttä ja pyydä tarjous' ja 'Varaa verkkotapaaminen'; hintalaskuri vain 'Laske hinta ja osta yrittäjän henkivakuutus', ei yritysvakuutukselle | Partly | Website + AI extraction | 12.5 / 25 |
| Insurance coverage content and covered damages itemised OBSERVATION'Sattuiko vahinko? Valitse vahinko: Työtapaturma, Ajoneuvo vahingoittui, Yrityksen omaisuutta rikkoutui, Kuljetusvahinko, Vastuuvahinko, Oikeusturva, Liiketoiminnan keskeytyminen, Tietoturva' | Yes | Website + AI extraction | 20.0 / 20 |
| YEL and statutory occupational accident insurance stated separately OBSERVATION'Pidä huolta työntekijöistäsi tapaturmavakuutuksella. Työtapaturmavakuutuksen lisäksi voit palkita työntekijäsi vapaa-ajan tapaturmavakuutuksella'; navigaatiossa 'Yrittäjän vakuutukset' ja 'Työntekijöiden vakuutukset' | Yes | Website + AI extraction | 15.0 / 15 |
| Claims process or online claims reporting described OBSERVATION'Sattuiko vahinko? Me autamme. Valitse vahinko'; 'Ilmoita vahingosta' | Yes | Website + AI extraction | 10.0 / 10 |
| Terms and product description publicly available OBSERVATION'Product brochures and insurance terms'; 'Frequently asked questions' | Yes | Website + AI extraction | 10.0 / 10 |
| Deductible level or how it is determined stated | No | Website + AI extraction | 0.0 / 10 |
| Insurer or Business ID shown OBSERVATION'© Fennia', Y-tunnusta 0196826-7 ei sivulla | Partly | Website + AI extraction | 5.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Partly | Website + AI extraction | 15.0 / 30 |
| Email shown | No | Website + AI extraction | 0.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATION'Frequently asked questions' | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 54/100 | AI analysis | 17.8 / 33 |
| Content coverage | 86/100 | AI analysis | 28.4 / 33 |
Are you a Fennia service customer? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +15.6 points: 68.9 → 84.5, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.