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Plausible

👑 Rank 1 · Web analytics software · Checked 16.10.2026 · Suomen Paras 2026

Websiteplausible.io
OwnerPlausible Analytics is a service from the Estonian Plausible Insights OÜ (founded 2018, independent and self-funded). Open source, lightweight and cookie-free; built and hosted in the EU, which is its key selling point.
Business IDNo Finnish business ID (Y-tunnus)
Pricing modelSivunlatausten (pageviews) määrän mukaan porrastettu kuukausi- tai vuositilaus; avoin lähdekoodi mahdollistaa myös ilmaisen itse ylläpidon.
Cheapest paid tierStarter alk. 9 $/kk (10 000 sivulatausta/kk); vuositilaus edullisempi
Free tier or trial30 päivän maksuton kokeilu ilman korttia; avoin lähdekoodi itse ylläpidettynä ilmainen
Data locationEU (tehty ja isännöity EU:ssa)
Cookie-free trackingYes (no consent banner)
LCP (mobile)1.4 s
Basic metrics78.1, rank 2
72.1SCORE
Go to service Ask a friendGive feedback
CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 78.1 and the rank 2. The score is now 72.1 and rank 1 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 19.8.2026

Plausible on kevyt, avoimen lähdekoodin analytiikkatyökalu, joka on tehty ja isännöity EU:ssa ja toimii täysin ilman evästeitä ja suostumusbanneria. Hinnoittelu on julkista ja data on käyttäjän omaa. Toiminnot ovat tarkoituksella suppeat eikä palvelu ole suomeksi.

Strengths

  • Completely cookie-free and requires no cookie or GDPR consent banner, which simplifies the site's legal compliance
  • Tehty ja isännöity EU:ssa; data ei poistu eurooppalaisilta palvelimilta ja on käyttäjän omaa
  • Hinnoittelu on julkista (Starter alk. 9 $/kk) ja avoin lähdekoodi mahdollistaa ilmaisen itse ylläpidon

Areas to improve

  • Kevyt työkalu keskittyy olennaiseen; syvät toiminnot kuten polkuanalyysi ovat rajallisempia kuin raskaammissa alustoissa
  • Interface and support are not in Finnish
  • Ei omaa mobiilisovellusta eikä puhelin- tai chat-tukea; tuki hoidetaan sähköpostitse ja dokumentaation kautta

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 19.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

72.1 / 100
Monthly price22 p × 77,5 %17.1
Free trial or tier10 p × 60.0 %6.0
Data location10 p × 100.0 %10.0
Refund8 p × 0.0 %0.0
Basic metrics50 % × 78,139.0

Buying motives · weight 50 p

33,0 / 50
MetricMeasured valueSourcePoints
Monthly price
NOTEPrice in dollars excluding VAT. Includes one site and up to 10,000 page loads per month.
Starter $9/month (under 10,000 page loads per month, one site)plausible.io
checked 16.10.2026
17.1 / 22
Free trial or tier30-day free trial, no payment cardplausible.io
checked 16.10.2026
6.0 / 10
Data locationData stays within the infrastructure of European companiesplausible.io
checked 16.10.2026
10.0 / 10
RefundFees are not refundedplausible.io
checked 16.10.2026
0.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

78.1 / 100
Digital quality30 % × 88,026.4
Transparency30 % × 100,030.0
Reachability20 % × 22,54.5
AI quality score20 % × 86,017.2

Digital quality · weight 30%

88.0 / 100
MetricMeasured valueSourcePoints
Performance (mobile)100/100Technical measurement40.0 / 40
Accessibility64/100Technical measurement19.2 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

100.0 / 100
MetricMeasured valueSourcePoints
Monthly price or free tier publicly displayed without contacting the company
OBSERVATIONHinnastosivu: Starter 9 $/kk, hinta porrastuu kuukausittaisen sivulatausmäärän mukaan
YesWebsite + AI extraction25.0 / 25
Free version, self-managed tier or trial and its limits stated
OBSERVATIONHinnastosivu: '30-day free trial' ilman korttia; avoin lähdekoodi itse ylläpidettynä
YesWebsite + AI extraction15.0 / 15
Data location (EU or USA) clearly stated
OBSERVATIONSivusto: 'Made and hosted in the EU', data ei poistu eurooppalaisilta palvelimilta
YesWebsite + AI extraction20.0 / 20
Cookieless tracking or tracking that works without a consent banner stated
OBSERVATIONSivusto: 'No cookies... No need for cookie banners or GDPR consent'
YesWebsite + AI extraction15.0 / 15
Data ownership and export stated
OBSERVATIONData-policy ja Stats API: käyttäjä omistaa datan, vienti ja Google Analytics -tuonti tuettu
YesWebsite + AI extraction10.0 / 10
Contract term and cancellation stated
OBSERVATIONmonthly or annual subscription, cancellable via self-service
YesWebsite + AI extraction5.0 / 5
Owning company stated on the site
OBSERVATIONpalvelun tarjoaa Plausible Insights OÜ (Viro), 'independent, self-funded, bootstrapped team'
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

22.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONphone support is not offered
NoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONsupport is handled by e-mail
PartlyWebsite + AI extraction7.5 / 15
Chat support
OBSERVATIONchat support is not highlighted
NoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONcustomer service opening hours not shown
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONPlausible-dokumentaatio ja ohjeet plausible.io/docs
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONthere is no separate mobile app; the dashboard is browser-based
NoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

86.0 / 100
MetricMeasured valueSourcePoints
Clarity of information88/100AI analysis29.9 / 34
Findability of pricing88/100AI analysis29.0 / 33
Content coverage82/100AI analysis27.1 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +9.9 points: 72.1 → 82.0, and your lead over number two grows 4.8 → 14.7.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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