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On the basic metrics alone, the score was 78.2 and the rank 1. The score is now 55.1 and rank 5 (▼ 4 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Matomo on avoimen lähdekoodin analytiikka-alusta, joka antaa täyden datan omistuksen: itse ylläpidettävä versio on ilmainen ja Cloud-versiossa data on EU:ssa (Frankfurt). Evästeetön suostumusvapaa seuranta ja julkinen hinnoittelu ovat vahvuuksia; itse ylläpito vaatii teknistä osaamista eikä palvelu ole suomeksi.
Buying motives checked 16.10.2026 and basic metrics measured 19.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Monthly price | 22 p × 0.0 % | 0.0 |
| Free trial or tier | 10 p × 60.0 % | 6.0 |
| Data location | 10 p × 100.0 % | 10.0 |
| Refund | 8 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 78,2 | 39.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Monthly price | In the text of the price list page, the price of the smallest package is shown without a currency symbol (29 per month), so the currency cannot be verified. Checked the price list and the cloud service terms. | matomo.org, pricing · matomo.org, cloud service terms checked 16.10.2026 | 0.0 / 22 |
| Free trial or tier | Free trial, no payment card | matomo.org checked 16.10.2026 | 6.0 / 10 |
| Data location | Cloud service data is stored in Frankfurt, Germany | matomo.org checked 16.10.2026 | 10.0 / 10 |
| Refund | Fees are not refunded | matomo.org checked 16.10.2026 | 0.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 72,6 | 21.8 |
| Transparency | 30 % × 100,0 | 30.0 |
| Reachability | 20 % × 40,0 | 8.0 |
| AI quality score | 20 % × 84,6 | 16.9 |
| Certification bonus | max +3.0 | +1,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 42/100 | Technical measurement | 16.8 / 40 |
| Accessibility | 90/100 | Technical measurement | 27.0 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Monthly price or free tier publicly displayed without contacting the company OBSERVATIONHinnastosivu: Matomo Cloud 'Starter' 29 € kuukaudessa (50 000 osumaa/kk); Community-taso 'Free forever' | Yes | Website + AI extraction | 25.0 / 25 |
| Free version, self-managed tier or trial and its limits stated OBSERVATIONHinnastosivu: Community-taso 'Free forever', 'Unlimited users and hits' itse ylläpidettynä | Yes | Website + AI extraction | 15.0 / 15 |
| Data location (EU or USA) clearly stated OBSERVATIONHinnastosivu: 'When you choose to use our Cloud-hosted version, the data is stored in Frankfurt, Germany' | Yes | Website + AI extraction | 20.0 / 20 |
| Cookieless tracking or tracking that works without a consent banner stated OBSERVATIONKäyttötapaukset: 'Consent-Free Tracking' listattu saatavilla olevaksi vaihtoehdoksi | Yes | Website + AI extraction | 15.0 / 15 |
| Data ownership and export stated OBSERVATIONHinnastosivu: 'you are the owner of your data', datan tuonti On-Premisesta Cloudiin ja vienti takaisin | Yes | Website + AI extraction | 10.0 / 10 |
| Contract term and cancellation stated OBSERVATIONCloud-tilaus laskutetaan kuukausittain tai vuosittain ja on itsepalveluna peruttavissa | Yes | Website + AI extraction | 5.0 / 5 |
| Owning company stated on the site OBSERVATIONpalvelua ylläpitää InnoCraft Ltd (Wellington, Uusi-Seelanti), mainittu yritystiedoissa | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONphone support is not highlighted on the pricing page | No | Website + AI extraction | 0.0 / 30 |
| Email shown OBSERVATIONtuki ohjautuu maksullisilla tasoilla sähköiseen kanavaan | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support OBSERVATIONtukikanavat painottuvat maksullisiin Cloud-tasoihin | Partly | Website + AI extraction | 7.5 / 15 |
| Opening hours shown OBSERVATIONthe customer service opening hours are not shown on the price list page | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONMatomo-ohjekeskus ja laaja dokumentaatio matomo.org | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONMatomo Mobile -sovellus saatavilla sovelluskaupoista | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 84/100 | AI analysis | 27.7 / 33 |
| Content coverage | 88/100 | AI analysis | 29.0 / 33 |
| Certification | Status | Bonus |
|---|---|---|
| ISO/IEC 27001:2022 (Matomo Cloud) OBSERVATIONmatomo.org/blog/2025/09/matomo-iso-27001-certification-2025 | Verified | +1,5 |
Verified certifications and audits add to the total score (max +3.0). How the bonus is calculated →
Oletko Matomo-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +32.9 points: 55.1 → 88.0, rank 5 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.You were the measured #1 in the Web analytics software category. The badge stays yours permanently and shows the period when you were #1. It works as a link to this public profile. Rankings and badges cannot be bought.
