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On the basic metrics alone, the score was 63.0 and the rank 7. The score is now 63.5 and rank 3 (▲ 4 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Google Analytics on maksuton markkinajohtaja, jonka integraatiot ja ohjeistus ovat ylivertaisia. Suurin heikkous on datan sijainti: käsittely painottuu Yhdysvaltoihin ja EU-viranomaiset ovat pitäneet datansiirtoja ongelmallisina, ja seuranta vaatii evästeet ja suostumusbannerin.
Buying motives checked 16.10.2026 and basic metrics measured 19.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Monthly price | 22 p × 100.0 % | 22.0 |
| Free trial or tier | 10 p × 100.0 % | 10.0 |
| Data location | 10 p × 0.0 % | 0.0 |
| Refund | 8 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 63,0 | 31.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Monthly price NOTEFree basic version. The Google 360 version is not compared. | Free | marketingplatform.google.com checked 16.10.2026 | 22.0 / 22 |
| Free trial or tier | Free of charge | marketingplatform.google.com checked 16.10.2026 | 10.0 / 10 |
| Data location | Data location is not stated on the Analytics product page. | marketingplatform.google.com, Analytics checked 16.10.2026 | 0.0 / 10 |
| Refund | Free service, return terms are not on the product page. | marketingplatform.google.com, Analytics checked 16.10.2026 | 0.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 71,5 | 21.4 |
| Transparency | 30 % × 70,0 | 21.0 |
| Reachability | 20 % × 25,0 | 5.0 |
| AI quality score | 20 % × 77,9 | 15.6 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 48/100 | Technical measurement | 19.2 / 40 |
| Accessibility | 84/100 | Technical measurement | 25.2 / 30 |
| Findability (SEO) | 85/100 | Technical measurement | 12.8 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Monthly price or free tier publicly displayed without contacting the company OBSERVATIONTuotesivu marketingplatform.google.com/about/analytics: GA4 on maksuton; Analytics 360 -yritystaso tarjouksella | Yes | Website + AI extraction | 25.0 / 25 |
| Free version, self-managed tier or trial and its limits stated OBSERVATIONGA4-standarditaso on täysin maksuton; rajat koskevat datamäärää ja näytteistystä suurilla sivustoilla | Yes | Website + AI extraction | 15.0 / 15 |
| Data location (EU or USA) clearly stated OBSERVATIONGoogle dokumentoi tietosuojakäytäntönsä, mutta data käsitellään globaalisti ja painottuu Yhdysvaltoihin; selkeää EU-only-vaihtoehtoa ei ole | Partly | Website + AI extraction | 10.0 / 20 |
| Cookieless tracking or tracking that works without a consent banner stated OBSERVATIONGA4 käyttää evästeitä ja edellyttää GDPR:n mukaista suostumusbanneria EU-kävijöille | No | Website + AI extraction | 0.0 / 15 |
| Data ownership and export stated OBSERVATIONdata voidaan viedä ilmaiseksi BigQueryyn, mutta Google käyttää aggregoitua dataa palvelun ja mainonnan parantamiseen | Partly | Website + AI extraction | 5.0 / 10 |
| Contract term and cancellation stated OBSERVATIONmaksuton itsepalvelu, tilin ja omaisuuserän voi poistaa milloin tahansa | Yes | Website + AI extraction | 5.0 / 5 |
| Owning company stated on the site OBSERVATIONpalvelun tarjoaa Google LLC (Alphabet Inc.), mainittu selkeästi tuote- ja ehtosivuilla | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONpuhelintukea ei tarjota maksuttomille käyttäjille | No | Website + AI extraction | 0.0 / 30 |
| Email shown OBSERVATIONsähköpostitukea ei tuoda esiin maksuttomille käyttäjille | No | Website + AI extraction | 0.0 / 15 |
| Chat support OBSERVATIONchat-tukea ei tarjota maksuttomille käyttäjille | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONcustomer service opening hours not shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONGoogle Analytics -ohjekeskus support.google.com/analytics laaja UKK- ja ohjeaineisto | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONGoogle Analytics -mobiilisovellus saatavilla sovelluskaupoista | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 70/100 | AI analysis | 23.8 / 34 |
| Findability of pricing | 76/100 | AI analysis | 25.1 / 33 |
| Content coverage | 88/100 | AI analysis | 29.0 / 33 |
Oletko Google Analytics -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +36.5 points: 63.5 → 100.0, rank 3 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
