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On the basic metrics alone, the score was 75.7 and the rank 3. The score is now 59.1 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Fathom Analytics on evästeetön, yksityisyyskeskeinen GA-vaihtoehto, jonka hinnoittelu on julkista (alk. 15 $/kk) ja data käyttäjän omaa. Omistaja on kanadalainen ja EU-datan eristys on maksullinen lisäosa; pysyvää ilmaistasoa ei ole ja palvelu on englanniksi.
Buying motives checked 16.10.2026 and basic metrics measured 19.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Monthly price | 22 p × 62.5 % | 13.8 |
| Free trial or tier | 10 p × 25.0 % | 2.5 |
| Data location | 10 p × 50.0 % | 5.0 |
| Refund | 8 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 75,7 | 37.9 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Monthly price NOTEPrice in dollars excluding VAT. Includes 50 sites. | Cheapest package $15/month (100,000 page loads) | usefathom.com checked 16.10.2026 | 13.8 / 22 |
| Free trial or tier | 7-day free trial, payment card required | usefathom.com checked 16.10.2026 | 2.5 / 10 |
| Data location | EU visitors' personal data stays in the EU; anonymous analytics are stored in the USA | usefathom.com checked 16.10.2026 | 5.0 / 10 |
| Refund | Returns are not covered on the price list page or in its FAQ. | usefathom.com, price list · usefathom.com, EU data isolation checked 16.10.2026 | 0.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 98,4 | 29.5 |
| Transparency | 30 % × 82,5 | 24.8 |
| Reachability | 20 % × 22,5 | 4.5 |
| AI quality score | 20 % × 84,7 | 16.9 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 96/100 | Technical measurement | 38.4 / 40 |
| Accessibility | 100/100 | Technical measurement | 30.0 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Monthly price or free tier publicly displayed without contacting the company OBSERVATIONHinnastosivu: aloitustaso 15 $/kk 100 000 sivulatauksella, hinta porrastuu volyymin mukaan | Yes | Website + AI extraction | 25.0 / 25 |
| Free version, self-managed tier or trial and its limits stated OBSERVATIONPrice list page: '7-day free trial'; there is no permanent free tier | Partly | Website + AI extraction | 7.5 / 15 |
| Data location (EU or USA) clearly stated OBSERVATIONomistaja Conva Ventures Inc (Kanada); EU-eristetty datankäsittely tarjolla lisämaksusta | Partly | Website + AI extraction | 10.0 / 20 |
| Cookieless tracking or tracking that works without a consent banner stated OBSERVATIONOminaisuussivu: 'No cookie banners required... works under GDPR without consent popups' | Yes | Website + AI extraction | 15.0 / 15 |
| Data ownership and export stated OBSERVATIONOminaisuussivu: 'Your data belongs to you', 'Unlimited... exports', 'Forever data retention' | Yes | Website + AI extraction | 10.0 / 10 |
| Contract term and cancellation stated OBSERVATIONOminaisuussivu: 'There are no contracts, meaning you can cancel anytime (with a complete data export)' | Yes | Website + AI extraction | 5.0 / 5 |
| Owning company stated on the site OBSERVATIONpalvelun tarjoaa Conva Ventures Inc (Victoria, British Columbia, Kanada) | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONphone support is not offered | No | Website + AI extraction | 0.0 / 30 |
| Email shown OBSERVATIONsupport is handled by e-mail | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support OBSERVATIONchat support is not highlighted | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONcustomer service opening hours not shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONFathom-ohjeet ja dokumentaatio usefathom.com | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONthere is no separate mobile app; the dashboard is browser-based | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 88/100 | AI analysis | 29.9 / 34 |
| Findability of pricing | 86/100 | AI analysis | 28.4 / 33 |
| Content coverage | 80/100 | AI analysis | 26.4 / 33 |
Oletko Fathom Analytics -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +19.1 points: 59.1 → 78.2, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.