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Fathom Analytics

Rank 4 · Web analytics software · Checked 16.10.2026

Websiteusefathom.com
OwnerFathom Analytics is a service of the Canadian Conva Ventures Inc (Victoria, British Columbia). A privacy-focused, cookieless GA alternative; offers EU-isolated data processing for an extra fee.
Business IDNo Finnish business ID (Y-tunnus)
Pricing modelSivunlatausten määrän mukaan porrastettu kuukausi- tai vuositilaus; kaikki tasot sisältävät rajattomasti sivustoja.
Cheapest paid tierAlk. 15 $/kk (100 000 sivulatausta/kk); vuositilaus edullisempi
Free tier or trial7 päivän maksuton kokeilu; ei pysyvää ilmaistasoa
Data locationKanada (Conva Ventures Inc); EU-eristetty datankäsittely saatavilla lisämaksusta
Cookie-free trackingYes (no consent banner)
LCP (mobile)2.5 s
Basic metrics75.7, rank 3
59.1SCORE
Go to service Ask a friendGive feedback
CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 75.7 and the rank 3. The score is now 59.1 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 19.8.2026

Fathom Analytics on evästeetön, yksityisyyskeskeinen GA-vaihtoehto, jonka hinnoittelu on julkista (alk. 15 $/kk) ja data käyttäjän omaa. Omistaja on kanadalainen ja EU-datan eristys on maksullinen lisäosa; pysyvää ilmaistasoa ei ole ja palvelu on englanniksi.

Strengths

  • Cookie-free and does not require a consent banner; complies with GDPR without a consent pop-up
  • Selkeä data on käyttäjän omaa, historia säilyy pysyvästi ja tilin voi irtisanoa milloin tahansa datan vientinä
  • Julkinen hinnoittelu (alk. 15 $/kk) ja rajattomasti sivustoja kaikilla tasoilla

Areas to improve

  • Ei pysyvää ilmaistasoa, vain 7 päivän kokeilu; kevyimmätkin projektit maksavat aloitushinnan
  • Omistava yhtiö on kanadalainen ja EU-datan eristys on maksullinen lisäosa, joten oletusarvoinen datan sijainti ei ole EU
  • Käyttöliittymä ja tuki eivät ole suomeksi eikä palvelulla ole omaa mobiilisovellusta tai puhelin-/chat-tukea

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 19.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

59.1 / 100
Monthly price22 p × 62.5 %13.8
Free trial or tier10 p × 25.0 %2.5
Data location10 p × 50.0 %5.0
Refund8 p × 0.0 %0.0
Basic metrics50 % × 75,737.9

Buying motives · weight 50 p

21,2 / 50
MetricMeasured valueSourcePoints
Monthly price
NOTEPrice in dollars excluding VAT. Includes 50 sites.
Cheapest package $15/month (100,000 page loads)usefathom.com
checked 16.10.2026
13.8 / 22
Free trial or tier7-day free trial, payment card requiredusefathom.com
checked 16.10.2026
2.5 / 10
Data locationEU visitors' personal data stays in the EU; anonymous analytics are stored in the USAusefathom.com
checked 16.10.2026
5.0 / 10
RefundReturns are not covered on the price list page or in its FAQ.usefathom.com, price list · usefathom.com, EU data isolation
checked 16.10.2026
0.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

75.7 / 100
Digital quality30 % × 98,429.5
Transparency30 % × 82,524.8
Reachability20 % × 22,54.5
AI quality score20 % × 84,716.9

Digital quality · weight 30%

98.4 / 100
MetricMeasured valueSourcePoints
Performance (mobile)96/100Technical measurement38.4 / 40
Accessibility100/100Technical measurement30.0 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

82.5 / 100
MetricMeasured valueSourcePoints
Monthly price or free tier publicly displayed without contacting the company
OBSERVATIONHinnastosivu: aloitustaso 15 $/kk 100 000 sivulatauksella, hinta porrastuu volyymin mukaan
YesWebsite + AI extraction25.0 / 25
Free version, self-managed tier or trial and its limits stated
OBSERVATIONPrice list page: '7-day free trial'; there is no permanent free tier
PartlyWebsite + AI extraction7.5 / 15
Data location (EU or USA) clearly stated
OBSERVATIONomistaja Conva Ventures Inc (Kanada); EU-eristetty datankäsittely tarjolla lisämaksusta
PartlyWebsite + AI extraction10.0 / 20
Cookieless tracking or tracking that works without a consent banner stated
OBSERVATIONOminaisuussivu: 'No cookie banners required... works under GDPR without consent popups'
YesWebsite + AI extraction15.0 / 15
Data ownership and export stated
OBSERVATIONOminaisuussivu: 'Your data belongs to you', 'Unlimited... exports', 'Forever data retention'
YesWebsite + AI extraction10.0 / 10
Contract term and cancellation stated
OBSERVATIONOminaisuussivu: 'There are no contracts, meaning you can cancel anytime (with a complete data export)'
YesWebsite + AI extraction5.0 / 5
Owning company stated on the site
OBSERVATIONpalvelun tarjoaa Conva Ventures Inc (Victoria, British Columbia, Kanada)
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

22.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONphone support is not offered
NoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONsupport is handled by e-mail
PartlyWebsite + AI extraction7.5 / 15
Chat support
OBSERVATIONchat support is not highlighted
NoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONcustomer service opening hours not shown
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONFathom-ohjeet ja dokumentaatio usefathom.com
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONthere is no separate mobile app; the dashboard is browser-based
NoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

84.7 / 100
MetricMeasured valueSourcePoints
Clarity of information88/100AI analysis29.9 / 34
Findability of pricing86/100AI analysis28.4 / 33
Content coverage80/100AI analysis26.4 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +19.1 points: 59.1 → 78.2, rank 4 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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