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Camtasia

Rank 4 · Video editing software · Checked 16.10.2026

Websitetechsmith.com
OwnerCamtasia is video editing software from the US company TechSmith Corporation (headquartered in Michigan), focused on screen capture and instructional videos. Privately owned. In 2025 it moved mainly to an annual subscription model, but still offers a one-time purchase licence.
Business IDNo Finnish business ID (Y-tunnus)
Pricing modelVuositilaus tasoittain (Essentials, Create, Pro). TechSmith siirtyi 2025 pääosin tilausmalliin. Hinnat julkisesti esillä kaupassa euroina.
Cheapest paid tierEssentials 179,88 euroa/vuosi; Create 249,00 euroa/vuosi; Pro 599,00 euroa/vuosi (vuosilaskutus)
Free version and limits30 vuorokauden ilmainen kokeilu; kokeilun vientivideoon jää vesileima, ja vesileimaton vienti alkaa Essentials-tasolta
Export and resolutionMP4 ja muut yleiset videoformaatit; tarkkaa resoluutiorajaa ei korosteta kauppasivulla
Operating systemsWindows and Mac
LCP (mobile)6.7 s
Basic metrics76.2, rank 3
59.9SCORE
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CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 76.2 and the rank 3. The score is now 59.9 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 19.8.2026

Camtasia on ruudunkaappaukseen ja opetusvideoihin painottuva videoeditori, jonka hinnat kerrotaan julkisesti euroina tasoittain. Miinuksina tilausmalliin siirtyminen, kokeilun vesileima ja vientiresoluution vähäinen dokumentointi.

Strengths

  • Prices are stated publicly in the shop in euros and by tier (Essentials 179.88, Create 249.00, Pro 599.00 euros/year)
  • Ruudunkaappaus- ja opetusvideotyokalut ovat vahvoja, ja omistava yhtio (TechSmith) kerrotaan selkeästi
  • 30 vuorokauden ilmainen kokeilu ja vesileimaton vienti Essentials-tasolta lähtien kerrotaan avoimesti

Areas to improve

  • Siirtyminen tilausmalliin nostaa pitkan aikavalin kustannusta verrattuna aiempaan kertaostoon, ja kertaoston saatavuus vaihtelee alueittain
  • Kokeilun vientivideoon jää vesileima, ja vesileimaton vienti vaatii vähintään Essentials-tason
  • Tarkkaa vientiresoluutiota ei korosteta kauppasivulla, eika erillistä pilvitallennustilaa eritella selkeästi

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 19.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

59.9 / 100
Price in the first year24 p × 55.8 %13.4
Free use14 p × 60.0 %8.4
The programme remains yours12 p × 0.0 %0.0
Basic metrics50 % × 76,238.1

Buying motives · weight 50 p

21,8 / 50
MetricMeasured valueSourcePoints
Price in the first year
NOTEThe cheapest tier, Starter (€39.56 per year), only includes a watermarked editor, so Essentials has been used for the metric.
Essentials 182.49 € per yeartechsmith.com
checked 16.10.2026
13.4 / 24
Free use
NOTEThe page does not state the length of the trial.
Free trial with limitationstechsmith.com
checked 16.10.2026
8.4 / 14
The programme remains yours
NOTEOne-off purchase is not shown on the pricing page.
Price list has only annually invoiced subscriptionstechsmith.com
checked 16.10.2026
0.0 / 12

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

76.2 / 100
Digital quality30 % × 83,725.1
Transparency30 % × 82,524.8
Reachability20 % × 52,510.5
AI quality score20 % × 79,315.9

Digital quality · weight 30%

83.7 / 100
MetricMeasured valueSourcePoints
Performance (mobile)63/100Technical measurement25.2 / 40
Accessibility99/100Technical measurement29.7 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

82.5 / 100
MetricMeasured valueSourcePoints
Price publicly shown without contacting the company (subscription or one-off purchase stated)
OBSERVATIONKauppasivu: 'Essentials 179,88 EUR per year', 'Create 249,00 EUR per year', 'Pro 599,00 EUR per year' (vuosilaskutus)
YesWebsite + AI extraction22.0 / 22
Free version or trial and its actual limits (watermark, export limits) stated
OBSERVATIONKauppasivu: 'Watermark-free exports' on lueteltu Essentials-tasolta lähtien; 30 vuorokauden kokeilu jättää vesileiman vientivideoon
YesWebsite + AI extraction18.0 / 18
Supported export resolution and formats stated
OBSERVATIONkauppasivu ei korosta tarkkaa vientiresoluutiota; tuetut formaatit MP4 ja muut yleiset videoformaatit
PartlyWebsite + AI extraction7.5 / 15
Supported operating systems (Windows, Mac, mobile) stated
OBSERVATIONCamtasia toimii Windowsilla ja Macilla
YesWebsite + AI extraction10.0 / 10
Cloud storage and its status stated
OBSERVATIONKauppasivu: 'Camtasia Online' sisältyy tasoihin; erillistä tallennustilaa ei eritella
PartlyWebsite + AI extraction5.0 / 10
Contract term and cancellation stated
OBSERVATIONKauppasivu: tilauksen kesto 12 kuukautta (Duration of Subscription)
PartlyWebsite + AI extraction5.0 / 10
Owning company stated on the site
OBSERVATIONvalmistaja TechSmith Corporation (Michigan, Yhdysvallat)
YesWebsite + AI extraction15.0 / 15

Reachability · weight 20%

52.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONTechSmithilla on tukiyhteystiedot, mutta ei suoraa kuluttajatukipuhelinta etualalla
PartlyWebsite + AI extraction15.0 / 30
Email shown
OBSERVATIONtuki lomakkeella ja tukiportaalissa
PartlyWebsite + AI extraction7.5 / 15
Chat support
OBSERVATIONTechSmithin sivustolla chat-tuki
YesWebsite + AI extraction15.0 / 15
Opening hours shown
OBSERVATIONopening hours are not shown
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONextensive support and FAQ section
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONerillistä mobiilisovellusta ei esiteta
NoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

79.3 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage76/100AI analysis25.1 / 33

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With website and information fixes you gain at most +10.9 points: 59.9 → 70.8, rank 4 → 3.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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