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Klarna

Rank 6 · Online payment services · Checked 16.10.2026

Websiteklarna.com/fi/yritys
OwnerKlarna Bank AB (publ) (Stockholm, Sweden), a bank supervised by the Swedish Financial Supervisory Authority; Klarna Checkout and payment processing for online shops
Business IDNo Finnish business ID (Y-tunnus)
Transaction feeEi julkisesti esillä; hinnoittelu myyntikontaktin ja kauppiasportaalin kautta
Monthly or opening feeNot disclosed publicly
Settlement delayNot disclosed publicly
Supported payment methodsKlarnan omat maksutavat: koko summa heti, 30 päivää, osissa (3 tai 4 erää) ja rahoitus
LCP (mobile)8.7 s
Basic metrics41.8, rank 6
20.9SCORE
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CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 41.8 and the rank 6. The score is now 20.9 and rank 6 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 20.8.2026

Klarna on tunnettu maksu- ja checkout-toimija, ja se esittelee kauppiaalle tarjottavat maksutavat (koko summa heti, 30 päivää, 3 tai 4 erää, rahoitus) sekä nimeää operoivan yhtiön Klarna Bank AB (publ). Läpinäkyvyys jää kuitenkin heikoksi: transaktiopalkkiota, kuukausimaksua, tilitysviivettä eikä sopimusehtoja kerrota julkisesti, vaan hinnoittelu on myyntikontaktin ja kauppiasportaalin takana.

Strengths

  • The payment methods offered to the merchant are presented clearly: full amount immediately, payment in 30 days, payment in 3 or 4 instalments, and financing
  • Operoiva yhtiö Klarna Bank AB (publ) ja sen kotipaikka Tukholma kerrotaan; kyseessä on Ruotsin finanssivalvonnan valvoma pankki
  • Palveluun kuuluu kuluttajapuolen mobiilisovellus ja tunnetut lisäominaisuudet kuten Sign-in with Klarna ja Express checkout

Areas to improve

  • Kauppiaan transaktiopalkkiota, kuukausimaksua eikä muitakaan hintoja kerrota julkisesti; hinnoittelu selviää vasta myyntikontaktin tai kauppiasportaalin kautta
  • Tilityksen viivettä, sopimuksen sitovuutta ja irtisanomisehtoja ei kerrota julkisilla yrityssivuilla
  • Suomenkielinen yrityssivu renderöityy pääosin englanniksi eikä julkisia asiakaspalvelukanavia (puhelin, sähköposti) näy sivulla

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 20.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

20.9 / 100
Monthly fee22 p × 0.0 %0.0
Price shown before contract14 p × 0.0 %0.0
Finnish online bank payments14 p × 0.0 %0.0
Basic metrics50 % × 41,820.9

Buying motives · weight 50 p

0,0 / 50
MetricMeasured valueSourcePoints
Monthly feeKlarna's business page (klarna.com/international/enterprise) does not publish merchant prices and does not mention online bank payments. The Finnish-language business page klarna.com/fi/yritys returned 404.klarna.com, enterprise
checked 16.10.2026
0.0 / 22
Price shown before contractKlarna's business page (klarna.com/international/enterprise) does not publish merchant prices and does not mention online bank payments. The Finnish-language business page klarna.com/fi/yritys returned 404.klarna.com, enterprise
checked 16.10.2026
0.0 / 14
Finnish online bank paymentsKlarna's business page (klarna.com/international/enterprise) does not publish merchant prices and does not mention online bank payments. The Finnish-language business page klarna.com/fi/yritys returned 404.klarna.com, enterprise
checked 16.10.2026
0.0 / 14

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

41.8 / 100
Digital quality30 % × 69,420.8
Transparency30 % × 22,56.8
Reachability20 % × 17,53.5
AI quality score20 % × 53,510.7

Digital quality · weight 30%

69.4 / 100
MetricMeasured valueSourcePoints
Performance (mobile)37/100Technical measurement14.8 / 40
Accessibility86/100Technical measurement25.8 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

22.5 / 100
MetricMeasured valueSourcePoints
Transaction fee (% share and fixed per-transaction) displayed without sales contact
OBSERVATIONyritys-/kauppiassivulla ei esitetä transaktiopalkkiota eikä hintoja; sivu ohjaa toiminnot 'Launch payments' ja 'Go to portal', ja hinnoittelu on saatavilla vain suoran yhteydenoton kautta.
NoWebsite + AI extraction0.0 / 25
Monthly or opening fee displayed
OBSERVATIONkuukausi- tai avausmaksua ei kerrota julkisesti kauppiassivulla.
NoWebsite + AI extraction0.0 / 15
Supported payment methods (card, online banking, MobilePay, invoice) listed
OBSERVATIONYrityssivu: tarjottavat maksutavat 'Pay in full', 'Pay in 30 days', 'Pay in 3 or 4' ja 'Financing' (Klarnan omat maksutavat).
PartlyWebsite + AI extraction7.5 / 15
Settlement delay (when the money reaches the merchant's account) stated
OBSERVATIONtilityksen viivettä ei mainita julkisella kauppiassivulla.
NoWebsite + AI extraction0.0 / 15
Contract binding period and termination stated
OBSERVATIONsopimuksen sitovuutta tai irtisanomisehtoja ei kerrota julkisella kauppiassivulla.
NoWebsite + AI extraction0.0 / 10
Integrations with online store platforms stated
OBSERVATIONYrityssivu: mainitaan että kumppanit kuten Stripe, Adyen ja Mollie helpottavat integraatiota, mutta liitännäisten yksityiskohtia ei eritellä.
PartlyWebsite + AI extraction5.0 / 10
Operating company or business ID (Y-tunnus) shown
OBSERVATIONYrityssivu nimeää operoivan yhtiön 'Klarna Bank AB (publ)', kotipaikka Tukholma, Ruotsi.
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

17.5 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownNoWebsite + AI extraction0.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionPartlyWebsite + AI extraction7.5 / 15
Mobile appYesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

53.5 / 100
MetricMeasured valueSourcePoints
Clarity of information70/100AI analysis23.8 / 34
Findability of pricing30/100AI analysis9.9 / 33
Content coverage60/100AI analysis19.8 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +79.1 points: 20.9 → 100.0, rank 6 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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