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Thinkific

Rank 4 · Online course platforms · Checked 16.10.2026

Websitethinkific.com
OwnerThinkific is an online course platform from the Canadian Thinkific Labs Inc (headquartered in Vancouver). A listed company (TSX: THNC). Focuses on building and selling courses without its own sale-specific transaction fee; prices are stated according to the user's location (in euros in Finland).
Business IDNo Finnish business ID (Y-tunnus)
Pricing modelPorrastettu kuukausihinta (Suomessa euroina); tasot Basic, Start ja Grow. Vuosilaskutus edullisempi kuin kuukausilaskutus.
Cheapest paid tierBasic 39 EUR/kk vuosilaskutuksella (kuukausilaskutus 53 EUR/kk)
Transaction fee on salesThinkific ei ilmoita hinnastosivulla omaa myyntikohtaista palkkiota; maksunvälittäjän (Stripe/PayPal) kulut mainitaan vaihteleviksi
Free tier or trialIlmainen kokeilu; pysyvää ilmaistasoa ei esitetä hinnastosivulla
Data locationKanadalainen pörssiyhtiö (Thinkific Labs Inc., Vancouver, TSX: THNC)
LCP (mobile)6.1 s
Basic metrics67.2, rank 6
63.2SCORE
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On the basic metrics alone, the score was 67.2 and the rank 6. The score is now 63.2 and rank 4 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 19.8.2026

Thinkific on kurssien rakentamiseen ja myyntiin keskittyvä alusta, jonka euromääräinen hinnoittelu (Basic alk. 39 EUR/kk) ja tasojen sisältö näytetään selkeästi. Miinuksena oman transaktiopalkkion epäselvä esitys hinnastosivulla ja pysyvän ilmaistason puuttuminen.

Strengths

  • Prices are shown in euros in Finland and by tier: Basic 39 EUR/month, Start 79 EUR/month and Grow 159 EUR/month with annual billing, which makes it easier to assess the real cost
  • Kukin taso listaa sisältönsä selkeästi periaatteella 'Everything in Basic, plus', joten tasojen erot on helppo hahmottaa
  • Omistava yhtiö on läpinäkyvä pörssiyhtiö (Thinkific Labs Inc., Vancouver, TSX: THNC)

Areas to improve

  • Alustan oma myyntikohtainen transaktiopalkkio ei ilmene hinnastosivulta selkeästi; vain maksunvälittäjän kulut mainitaan vaihteleviksi
  • Pysyvää ilmaistasoa ei esitetä hinnastosivulla, vaan tarjolla on lähinnä ilmainen kokeilu
  • Kanadalaisena palveluna datan tarkka sijainti ja GDPR-käytännöt vaativat tietosuojasivujen lukemista

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 19.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

63.2 / 100
Monthly price26 p × 79,4 %20.6
Sales commission12 p × 0.0 %0.0
Trial12 p × 75.0 %9.0
Basic metrics50 % × 67,233.6

Buying motives · weight 50 p

29,6 / 50
MetricMeasured valueSourcePoints
Monthly price
NOTEPrice with monthly billing in euros. With annual billing 39 €/month.
Basic €53/monththinkific.com
checked 16.10.2026
20.6 / 26
Sales commissionThe price list page only gives the payment provider's 2.9% fee, not the platform's own sales commission for the Basic package.Thinkific, price list
checked 16.10.2026
0.0 / 12
Trial30-day free trial, no free packagethinkific.com
checked 16.10.2026
9.0 / 12

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

67.2 / 100
Digital quality30 % × 73,622.1
Transparency30 % × 72,521.8
Reachability20 % × 35,07.0
AI quality score20 % × 82,016.4

Digital quality · weight 30%

73.6 / 100
MetricMeasured valueSourcePoints
Performance (mobile)50/100Technical measurement20.0 / 40
Accessibility92/100Technical measurement27.6 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices81/100Technical measurement12.2 / 15

Transparency · weight 30%

72.5 / 100
MetricMeasured valueSourcePoints
Monthly price publicly displayed without contacting the company
OBSERVATIONHinnastosivu: Basic '53 EUR /mo' ('39 EUR /mo, Save 168 EUR'), Start '107 EUR /mo' ('79 EUR /mo'), Grow '213 EUR /mo' ('159 EUR /mo')
YesWebsite + AI extraction20.0 / 20
Per-sale transaction fee (%/rate) clearly itemised
OBSERVATIONHinnastosivu: 'the transaction fees vary' (maksutavat); alustan oma myyntipalkkio ei näy sivulla
PartlyWebsite + AI extraction10.0 / 20
Free tier or free trial and its limits stated
OBSERVATIONHinnastosivu: 'Start free trial' toistuu; erillistä pysyvää ilmaistasoa ei näytetä
PartlyWebsite + AI extraction7.5 / 15
What the price includes (own domain, memberships, number of courses) itemised
OBSERVATION'Basic includes:' ja 'Everything in Basic, plus:' -listat tasoittain
YesWebsite + AI extraction10.0 / 10
EU or GDPR data location and data protection stated
OBSERVATIONkanadalainen yhtiö; datan sijainti tietosuojasivuilla
PartlyWebsite + AI extraction5.0 / 10
Contract term and cancellation stated
OBSERVATIONkuukausi- ja vuosilaskutus (Save EUR), irtisanomisen ehdot sopimusehdoissa
PartlyWebsite + AI extraction5.0 / 10
Owning company stated on the site
OBSERVATIONThinkific Labs Inc. on pörssiyhtiö (TSX: THNC), omistaja julkisesti tiedossa
YesWebsite + AI extraction15.0 / 15

Reachability · weight 20%

35.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONno public support phone number is shown
NoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONyhteydenotto ohjekeskuksen ja lomakkeen kautta
PartlyWebsite + AI extraction7.5 / 15
Chat support
OBSERVATIONtuki ja chat ylemmillä tasoilla
PartlyWebsite + AI extraction7.5 / 15
Opening hours shown
OBSERVATIONexact opening hours are not given
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONFAQ section on the price list page
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONThinkific tarjoaa brändätyn mobiilisovelluksen (lisäosana ylemmillä tasoilla)
PartlyWebsite + AI extraction5.0 / 10

AI quality score · weight 20%

82.0 / 100
MetricMeasured valueSourcePoints
Clarity of information82/100AI analysis27.9 / 34
Findability of pricing84/100AI analysis27.7 / 33
Content coverage80/100AI analysis26.4 / 33

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The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +27.9 points: 63.2 → 91.1, rank 4 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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