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On the basic metrics alone, the score was 67.6 and the rank 5. The score is now 71.8 and rank 3 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
SYNLABin henkilöasiakkaat voivat ostaa tutkimuspaketteja ja yksittäisiä kokeita verkkokaupasta ilman lääkärin lähetettä, ja pakettien hinnat näkyvät euroina avoimesti (esimerkiksi seksitautien tutkimuspaketti 95,00 euroa). Asiointi, ajanvaraus ja tulosten katselu tapahtuvat verkossa. Heikkoutena vastuullisen yhtiön Y-tunnus ei näy sivuilla eikä vastausaikaa tai näytteenottomaksua avata yhtenäisesti.
Buying motives checked 16.10.2026 and basic metrics measured 20.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Prices shown in advance | 24 p × 100.0 % | 24.0 |
| Access without a referral | 14 p × 100.0 % | 14.0 |
| Price of long-term blood sugar test | 12 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 67,6 | 33.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Prices shown in advance | Prices of individual examinations in euros on the prices page | synlab.fi checked 16.10.2026 | 24.0 / 24 |
| Access without a referral | Find out your blood values without a referral | synlab.fi checked 16.10.2026 | 14.0 / 14 |
| Price of long-term blood sugar test | The price of an HbA1c test was not found on the first page of the prices page or on the laboratory services page; the price list requires a search. | synlab.fi, prices · synlab.fi, laboratory services checked 16.10.2026 | 0.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 60,5 | 18.1 |
| Transparency | 30 % × 77,5 | 23.2 |
| Reachability | 20 % × 52,5 | 10.5 |
| AI quality score | 20 % × 78,7 | 15.7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 42/100 | Technical measurement | 16.8 / 40 |
| Accessibility | 78/100 | Technical measurement | 23.4 / 30 |
| Findability (SEO) | 77/100 | Technical measurement | 11.6 / 15 |
| Technical practices | 58/100 | Technical measurement | 8.7 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Prices of individual examinations or examination packages stated in euros without contacting the company OBSERVATIONtutkimuspaketit hinnoiteltu verkkokaupassa, esim. seksitautien tutkimuspaketti 95,00 euroa (kampanja -20 prosenttia 6.-31.8.2026). | Yes | Website + AI extraction | 25.0 / 25 |
| It is clearly stated that examinations are available without a doctor's referral, and what the age limit is OBSERVATIONMyös ilman lähetettä. | Yes | Website + AI extraction | 15.0 / 15 |
| Result response time or completion time stated OBSERVATIONvastausaikaa ei ilmoitettu yhtenäisesti mitatuilla tuotesivuilla. | Partly | Website + AI extraction | 7.5 / 15 |
| Appointments or test orders can be made online OBSERVATIONAsioi verkossa -osio (varaukset, tulokset, laskut), verkkokauppa ja Varaa aika. | Yes | Website + AI extraction | 15.0 / 15 |
| Sampling fee or the composition of the total price (what the price includes) stated OBSERVATIONnäytteenottomaksun tai kokonaishinnan koostumusta ei avattu mitatuilla sivuilla. | Partly | Website + AI extraction | 5.0 / 10 |
| Sampling point network or locations shown OBSERVATIONToimipisteet-sivu ja valtakunnallinen näytteenottoverkosto. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID or responsible company clearly displayed OBSERVATIONsivun otsikko ja brändi SYNLAB Suomi, mutta Y-tunnusta ei näytetty; operoiva yhtiö SYNLAB Suomi Oy (Y-tunnus 2674625-7) vahvistettu kaupparekisteristä. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 74/100 | AI analysis | 24.4 / 33 |
Are you a customer of the SYNLAB service? Tell us about your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +27.2 points: 71.8 → 99.0, rank 3 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
