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Sasta

Rank 5 · Sportswear and outdoor clothing · Checked 17.10.2026

Websitesasta.fi
OwnerSasta Oy (PRH 0572065-6), a Finnish hunting and hiking clothing brand; online shop sasta.fi
Business ID0572065-6
Registered in Finland (PRH)1984
LCP (mobile)5.9 s
Basic metrics64.0, rank 2
36.8SCORE
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On the basic metrics alone, the score was 64.0 and the rank 2. The score is now 36.8 and rank 5 (▼ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 20 September 2026

Sasta on vahva suomalainen erä- ja retkeilyvaatebrändi Sahalahden tehtaalta. Y-tunnus esillä tilausehdoissa, palautusoikeus 14 päivää kaikilla sivuilla, materiaaliosio kattava. Ulkoilutakit alkaen 59 € (Sasta hood) ja 199 € (Hossa-takki). Juoksupuseron aloitushintaa ei voida mitata, brändi ei ole urheiluvaatemerkki.

Strengths

  • Business ID (Y-tunnus) 0572065-6 explicitly displayed in the order terms: 'Sasta Oy (business ID (Y-tunnus): 0572065-6)', exceptionally clear ownership transparency
  • Palautusoikeus 14 päivää esillä sivuston yläpalkissa jokaisella sivulla sekä kirjattuna palautuspolitiikassa
  • Erillinen materiaalit-osio navigaatiossa (Materiaalit ja alkuperä + Vastuullisuus), suomalainen erä- ja retkeilybrändi Sahalahden tehtaalta

Areas to improve

  • Juoksupusero tai running-kategoriaa ei ole, Sasta on erä- ja retkeilybrändi, ei urheilupukeutumismerkki; T-paitoja on mutta ei juoksemiseen fokusoitua valikoimaa
  • Tuotteiden lämpötila-alue Celsius-asteina ei näy kootusti, brändi käyttää materiaali/käyttötapakuvausta (sarkakangas, Ventile® jne.)
  • Toimitushinnat muille kuin kotimaan tilauksille kerrotaan tekstissä, mutta kotimainen toimituskuluhinnasto puuttuu alle 150 € tilauksille (hinta ei näy selkeästi)

How the score is calculated

Buying motives checked 17.10.2026 and basic metrics measured 20.9.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

36.8 / 100
Return period for online orders20 p × 0.0 %0.0
Return costs18 p × 0.0 %0.0
Free delivery threshold12 p × 40.0 %4.8
Basic metrics50 % × 64,032.0

Buying motives · weight 50 p

4,8 / 50
MetricMeasured valueSourcePoints
Return period for online orders14 days from receiving the ordersasta.fi
checked 17.10.2026
0.0 / 20
Return costsReturn fee from Finland 5.90 €sasta.fi
checked 17.10.2026
0.0 / 18
Free delivery thresholdFree delivery for domestic orders over €150sasta.fi
checked 17.10.2026
4.8 / 12

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

64.0 / 100
Digital quality30 % × 66,219.9
Transparency30 % × 82,524.8
Reachability20 % × 15,03.0
AI quality score20 % × 79,715.9
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

66.2 / 100
MetricMeasured valueSourcePoints
Performance (mobile)33/100Technical measurement13.2 / 40
Accessibility90/100Technical measurement27.0 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

82.5 / 100
MetricMeasured valueSourcePoints
Starting price of a winter jacket or outdoor jacket in euros published in the online shop
OBSERVATIONSasta mens-jackets -kokoelma: Sasta hood 632 59,43 € (ale), Hossa takki 199 € (ale 329,90 €), Peski Ventile® takki 405,93–579,90 €
YesWebsite + AI extraction25.0 / 25
Starting price of running shorts or sports shorts in euros published in the online shop
OBSERVATIONNavigaatiossa T-paidat, pitkähihaiset paidat ja hupparit, mutta juokseminen/urheilu-osastoa ei ole; brändi fokusoituu metsästykseen ja retkeilyyn
PartlyWebsite + AI extraction10.0 / 20
Right of return with date clearly displayed in the delivery terms
OBSERVATIONIn the top bar on every page: '14-day right of return'; in the returns policy: 'Products bought from the online shop have a 14-day right of return from receipt of the order'
YesWebsite + AI extraction15.0 / 15
Product temperature range or recommended operating temperature (Celsius or activity description) published on product pages
OBSERVATIONTuotekuvaukset materiaalikeskeisiä (Ventile®, sarkakangas, vedenpitävä), lämpötila-asteita ei julkaistu kootusti
PartlyWebsite + AI extraction7.5 / 15
Material information and sustainability or recycling info published
OBSERVATIONNavigaatiopolussa 'Meistä > Materiaalit > Materiaalit ja alkuperä' sekä 'Vastuullisuus', kotimainen tuotanto Sahalahti
YesWebsite + AI extraction10.0 / 10
Delivery costs and the free delivery threshold in euros shown
OBSERVATION'Ilmainen toimitus yli 150€ kotimaan tilauksille' yläpalkissa joka sivulla
YesWebsite + AI extraction10.0 / 10
Company owner or Business ID clearly shown on the website
OBSERVATION'Näitä tilausehtoja sovelletaan kaikkiin Sasta Oy:ltä (Y-tunnus: 0572065-6) tehtyihin verkkotilauksiin'; 'Sasta Oy, Y-tunnus: 0572065-6' tilausehdoissa
YesWebsite + AI extraction5.0 / 5

Reachability · weight 20%

15.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

79.7 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing77/100AI analysis25.4 / 33
Content coverage82/100AI analysis27.1 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return with date clearly displayed in the delivery terms
OBSERVATIONIn the top bar on every page: '14-day right of return'; in the returns policy: 'Products bought from the online shop have a 14-day right of return from receipt of the order'
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +17.0 points: 36.8 → 53.8, rank 5 → 4.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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