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On the basic metrics alone, the score was 54.2 and the rank 5. The score is now 61.7 and rank 3 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Mammut on sveitsiläinen vuoristo- ja ulkoiluvaatemerkki, jonka fi-verkkokauppa näyttää toimituskulut selkeästi (ilmainen yli 100 €, muuten 5 €). Takki- ja liivikategoriat olemassa mutta hinnat vaativat JavaScript-renderöinnin. Palautusoikeuden päivät eivät ole selkeästi etusivulla. Brändi ei fokusoidu juoksemiseen.
Buying motives checked 17.10.2026 and basic metrics measured 20.9.2026 from public sources. The same formula for everyone, read the full methodology.
| Return period for online orders | 20 p × 34.8 % | 7.0 |
| Return costs | 18 p × 100.0 % | 18.0 |
| Free delivery threshold | 12 p × 80.0 % | 9.6 |
| Basic metrics | 50 % × 54,2 | 27.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Return period for online orders NOTEFor discounted products the return period is 14 days. | 30 days for regular-priced products | mammut.com checked 17.10.2026 | 7.0 / 20 |
| Return costs | Free return postage | mammut.com checked 17.10.2026 | 18.0 / 18 |
| Free delivery threshold NOTEFor orders under 100 euros, delivery costs 5 €. | Free delivery for orders of €100 | mammut.com checked 17.10.2026 | 9.6 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 77,2 | 23.2 |
| Transparency | 30 % × 50,0 | 15.0 |
| Reachability | 20 % × 15,0 | 3.0 |
| AI quality score | 20 % × 64,4 | 12.9 |
| Commitment index | max +1.0 | +0,25 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 43/100 | Technical measurement | 17.2 / 40 |
| Accessibility | 100/100 | Technical measurement | 30.0 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Starting price of a winter jacket or outdoor jacket in euros published in the online shop OBSERVATIONNavigaatiossa 'Takit ja liivit' ja 'Untuva- ja toppatakit' -kategoriat, mutta hinnat eivät lataudu staattisessa haussa, JS-renderöinti pakollinen | Partly | Website + AI extraction | 12.5 / 25 |
| Starting price of running shorts or sports shorts in euros published in the online shop OBSERVATIONMammut on alppiurheilu/vuoristo-brändi, running/juokseminen-kategoriaa ei löydy | No | Website + AI extraction | 0.0 / 20 |
| Right of return with date clearly displayed in the delivery terms OBSERVATION'Cancel contract' -link and 'Returns and refunds' support article found, but the date of the right of return was not stated on the front page | Partly | Website + AI extraction | 7.5 / 15 |
| Product temperature range or recommended operating temperature (Celsius or activity description) published on product pages OBSERVATIONAlppivaatteiden tuotesivuilla todennäköisesti lämpöluokitukset mutta ei vahvistettu staattisessa haussa | Partly | Website + AI extraction | 7.5 / 15 |
| Material information and sustainability or recycling info published OBSERVATION'Vastuullisuus' -osio navigaatiossa | Yes | Website + AI extraction | 10.0 / 10 |
| Delivery costs and the free delivery threshold in euros shown OBSERVATION'Ilmainen toimitus vähintään €100 €:n tilauksille. Toimitus on maksuton, kun ostoksen arvo on vähintään €100. Tätä pienemmistä tilauksista veloitetaan €5 toimituskulut.' | Yes | Website + AI extraction | 10.0 / 10 |
| Company owner or Business ID clearly shown on the website OBSERVATIONBrändinimi 'Mammut' esillä, 'Tietoa meistä' -linkki navigaatiossa, mutta yrityksen virallinen nimi (Mammut AG) tai rekisterinumero ei näy etusivulla | Partly | Website + AI extraction | 2.5 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Partly | Website + AI extraction | 7.5 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 68/100 | AI analysis | 23.1 / 34 |
| Findability of pricing | 55/100 | AI analysis | 18.1 / 33 |
| Content coverage | 70/100 | AI analysis | 23.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return with date clearly displayed in the delivery terms OBSERVATION'Cancel contract' -link and 'Returns and refunds' support article found, but the date of the right of return was not stated on the front page | Partly shown | +0,25 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Mammut-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +21.9 points: 61.7 → 83.6, rank 3 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.