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Mammut

Rank 3 · Sportswear and outdoor clothing · Checked 17.10.2026

Websitemammut.com
OwnerMammut AG, Switzerland, Swiss mountain and outdoor clothing brand; online shop mammut.com/fi/fi/
Business IDNo Finnish business ID (Y-tunnus)
LCP (mobile)4.7 s
Basic metrics54.2, rank 5
61.7SCORE
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On the basic metrics alone, the score was 54.2 and the rank 5. The score is now 61.7 and rank 3 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 20 September 2026

Mammut on sveitsiläinen vuoristo- ja ulkoiluvaatemerkki, jonka fi-verkkokauppa näyttää toimituskulut selkeästi (ilmainen yli 100 €, muuten 5 €). Takki- ja liivikategoriat olemassa mutta hinnat vaativat JavaScript-renderöinnin. Palautusoikeuden päivät eivät ole selkeästi etusivulla. Brändi ei fokusoidu juoksemiseen.

Strengths

  • Delivery costs clearly displayed on the front page: 'Free delivery on orders of at least €100; smaller orders carry a €5 delivery fee'
  • Vastuullisuus-osio navigaatiossa; Mammut on merkittävä kestävän kehityksen edelläkävijä vuoristo- ja ulkoiluvaatebrändien joukossa
  • Takki- ja liivikategoriat olemassa ('Takit ja liivit', 'Untuva- ja toppatakit'), valikoima kattava

Areas to improve

  • Sivusto vaatii JavaScript-renderöinnin tuotteiden hintatietojen näyttämiseen, staattinen haku ei palauta hintoja
  • Palautusoikeuden päivämäärä ei ole selkeästi esillä etusivulla; 'Peruuta sopimus' -linkki löytyy mutta päivärajaa ei kerrota
  • Juokseminen tai urheilupukeutuminen ei ole Mammut-brändin fokus, running-kategoriaa ei löydy

How the score is calculated

Buying motives checked 17.10.2026 and basic metrics measured 20.9.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

61.7 / 100
Return period for online orders20 p × 34.8 %7.0
Return costs18 p × 100.0 %18.0
Free delivery threshold12 p × 80.0 %9.6
Basic metrics50 % × 54,227.1

Buying motives · weight 50 p

34,6 / 50
MetricMeasured valueSourcePoints
Return period for online orders
NOTEFor discounted products the return period is 14 days.
30 days for regular-priced productsmammut.com
checked 17.10.2026
7.0 / 20
Return costsFree return postagemammut.com
checked 17.10.2026
18.0 / 18
Free delivery threshold
NOTEFor orders under 100 euros, delivery costs 5 €.
Free delivery for orders of €100mammut.com
checked 17.10.2026
9.6 / 12

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

54.2 / 100
Digital quality30 % × 77,223.2
Transparency30 % × 50,015.0
Reachability20 % × 15,03.0
AI quality score20 % × 64,412.9
Commitment indexmax +1.0+0,25

Digital quality · weight 30%

77.2 / 100
MetricMeasured valueSourcePoints
Performance (mobile)43/100Technical measurement17.2 / 40
Accessibility100/100Technical measurement30.0 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

50.0 / 100
MetricMeasured valueSourcePoints
Starting price of a winter jacket or outdoor jacket in euros published in the online shop
OBSERVATIONNavigaatiossa 'Takit ja liivit' ja 'Untuva- ja toppatakit' -kategoriat, mutta hinnat eivät lataudu staattisessa haussa, JS-renderöinti pakollinen
PartlyWebsite + AI extraction12.5 / 25
Starting price of running shorts or sports shorts in euros published in the online shop
OBSERVATIONMammut on alppiurheilu/vuoristo-brändi, running/juokseminen-kategoriaa ei löydy
NoWebsite + AI extraction0.0 / 20
Right of return with date clearly displayed in the delivery terms
OBSERVATION'Cancel contract' -link and 'Returns and refunds' support article found, but the date of the right of return was not stated on the front page
PartlyWebsite + AI extraction7.5 / 15
Product temperature range or recommended operating temperature (Celsius or activity description) published on product pages
OBSERVATIONAlppivaatteiden tuotesivuilla todennäköisesti lämpöluokitukset mutta ei vahvistettu staattisessa haussa
PartlyWebsite + AI extraction7.5 / 15
Material information and sustainability or recycling info published
OBSERVATION'Vastuullisuus' -osio navigaatiossa
YesWebsite + AI extraction10.0 / 10
Delivery costs and the free delivery threshold in euros shown
OBSERVATION'Ilmainen toimitus vähintään €100 €:n tilauksille. Toimitus on maksuton, kun ostoksen arvo on vähintään €100. Tätä pienemmistä tilauksista veloitetaan €5 toimituskulut.'
YesWebsite + AI extraction10.0 / 10
Company owner or Business ID clearly shown on the website
OBSERVATIONBrändinimi 'Mammut' esillä, 'Tietoa meistä' -linkki navigaatiossa, mutta yrityksen virallinen nimi (Mammut AG) tai rekisterinumero ei näy etusivulla
PartlyWebsite + AI extraction2.5 / 5

Reachability · weight 20%

15.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownPartlyWebsite + AI extraction7.5 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionPartlyWebsite + AI extraction7.5 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

64.4 / 100
MetricMeasured valueSourcePoints
Clarity of information68/100AI analysis23.1 / 34
Findability of pricing55/100AI analysis18.1 / 33
Content coverage70/100AI analysis23.1 / 33

Commitment index (bonus)

+0.25 pts
MetricStatusBonus
Right of return with date clearly displayed in the delivery terms
OBSERVATION'Cancel contract' -link and 'Returns and refunds' support article found, but the date of the right of return was not stated on the front page
Partly shown+0,25

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +21.9 points: 61.7 → 83.6, rank 3 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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