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Pillow

Rank 6 · Sleep apps · Checked 16.10.2026

Websitepillow.app
OwnerPillow is a sleep tracking app for Apple Watch, iPhone and iPad from the Cypriot Neybox Digital Ltd. It combines audio recordings, heart rate analysis and motion detection to break down sleep stages and for a smart alarm. Free on the App Store, full version with a paid subscription; privacy and the Do not sell my personal information option are displayed.
Business IDNo Finnish business ID (Y-tunnus)
LCP (mobile)4.3 s
Basic metrics59.4, rank 5
39.3SCORE
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On the basic metrics alone, the score was 59.4 and the rank 5. The score is now 39.3 and rank 6 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 24 August 2026

Pillow kertoo selkeästi mittaustapansa ja omistavan yhtiön sekä tarjoaa Do not sell my personal information -valinnan. Läpinäkyvyyden heikoin kohta on hinta, jota ei näy sivustolla lainkaan, ja datan sijainti jää kertomatta.

Strengths

  • The measurement method is clearly described: Apple Watch and iPhone sensors, audio recordings and heart rate analysis together
  • Omistava yhtiö (Neybox Digital Ltd) kerrotaan sivuston alatunnisteessa ja Do not sell my personal information -valinta on tarjolla
  • Ilmainen versio App Storessa tuodaan selkeästi esille

Areas to improve

  • Tilaushintaa ei näy sivustolla lainkaan (pricing-sivu palauttaa 404); hinta selviää vasta sovelluskaupassa
  • Datan sijaintia (EU vai muualla) ei kerrota, ja tietosuojakäytännön yksityiskohdat jäävät linkin taakse
  • Toimii vain Applen laitteilla (Apple Watch, iPhone, iPad), ei Android-tukea

How the score is calculated

Buying motives were checked on 16.10.2026 and basic metrics measured on 24.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

39.3 / 100
Price shown before download20 p × 0.0 %0.0
Free trial12 p × 0.0 %0.0
A phone is enough8 p × 100.0 %8.0
Order cancellation6 p × 0.0 %0.0
Platforms4 p × 40.0 %1.6
Basic metrics50 % × 59,429.7

Buying motives · weight 50 p

9,6 / 50
MetricMeasured valueSourcePoints
Price shown before download
NOTEThe subscription price is not stated on the front page.
The front page only says “Free on the App Store”pillow.app
checked 16.10.2026
0.0 / 20
Free trialNot mentioned on the front page, and no price, order or trial page was found in the site's sitemap.pillow.app
checked 16.10.2026
0.0 / 12
A phone is enoughiPhone, iPad or Apple Watchpillow.app
checked 16.10.2026
8.0 / 8
Order cancellationCancellation terms were not found on the front page, and no order or terms page was found in the site's sitemap.pillow.app
checked 16.10.2026
0.0 / 6
PlatformsApple devices onlypillow.app
checked 16.10.2026
1.6 / 4

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

59.4 / 100
Digital quality30 % × 78,023.4
Transparency30 % × 56,016.8
Reachability20 % × 32,56.5
AI quality score20 % × 63,512.7

Digital quality · weight 30%

78.0 / 100
MetricMeasured valueSourcePoints
Performance (mobile)51/100Technical measurement20.4 / 40
Accessibility92/100Technical measurement27.6 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

56.0 / 100
MetricMeasured valueSourcePoints
Subscription price (monthly or annual) publicly on the website without the app store
OBSERVATION/pricing palauttaa 404; etusivu mainitsee vain 'Try for FREE' ja 'Free on the App Store' ilman tilaushintaa.
NoWebsite + AI extraction0.0 / 22
Sleep measurement method (microphone, accelerometer, ring, watch sensors) stated
OBSERVATIONEtusivu: 'Pillow's scientifically backed sleep analysis combined with audio recordings and heart rate analysis gives you the full picture' ja 'monitors your movements and heart rate to wake you up at the lightest possible sleep stage'.
YesWebsite + AI extraction20.0 / 20
Whether it is stated what sleep data is used for and whether it is shared or sold
OBSERVATIONalatunnisteessa 'Terms & Privacy Policy' ja 'Do not sell my personal information', mutta datan käytön yksityiskohdat jäävät linkin taakse eivätkä näy etusivulla.
PartlyWebsite + AI extraction10.0 / 20
Data location or data protection policy (GDPR/EU) clearly stated
OBSERVATIONdatan sijaintia (EU vai muualla) ei kerrota sivustolla.
NoWebsite + AI extraction0.0 / 12
Free version or trial period and its limits stated
OBSERVATIONFront page: 'Free on the App Store', 'Try for FREE'.
YesWebsite + AI extraction10.0 / 10
Supported platforms (iOS, Android, watch) stated
OBSERVATIONEtusivu: 'the best sleep tracker app for your Apple Watch, iPhone or iPad'.
YesWebsite + AI extraction8.0 / 8
Owning company stated on the site
OBSERVATIONAlatunniste: 'Copyright © Neybox Digital Ltd', linkki Neybox.com.
YesWebsite + AI extraction8.0 / 8

Reachability · weight 20%

32.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONphone number is not shown.
NoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONalatunnisteessa 'Contact us' ja 'Helpdesk' -linkit, mutta ei julkista sähköpostiosoitetta suoraan näkyvillä.
PartlyWebsite + AI extraction7.5 / 15
Chat support
OBSERVATIONchat support is not mentioned.
NoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONcustomer service opening hours are not given.
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONFooter: 'Help' and 'Helpdesk' -sections.
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONPillow on mobiilisovellus (Apple Watch, iPhone, iPad).
YesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

63.5 / 100
MetricMeasured valueSourcePoints
Clarity of information76/100AI analysis25.8 / 34
Findability of pricing40/100AI analysis13.2 / 33
Content coverage74/100AI analysis24.4 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +58.3 points: 39.3 → 97.6, rank 6 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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