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Oura

👑 Rank 1 · Sleep apps · Checked 16.10.2026 · Suomen Paras 2026

Websiteouraring.com
OwnerOura Health Oy (Business ID 2542776-4, Oulu) is a Finnish smart ring and the Oura app, which measures sleep, recovery and over 50 health metrics with the ring's sensors (heart rate, HRV, temperature). Finnish-language website, Oura membership $5.99/month (first month free for new users), available for iOS and Android devices. The ring is purchased separately.
Business ID2542776-4
Registered in Finland (PRH)2013
LCP (mobile)18.7 s
Basic metrics72.9, rank 1
78.5SCORE
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On the basic metrics alone, the score was 72.9 and the rank 1. The score is now 78.5 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 24 August 2026

Oura on vertailun läpinäkyvin: ainoana se esittaa tilaushinnan (5,99 $/kk) selkeästi sivustolla, sivusto on suomenkielinen ja omistaja kotimainen ja nimetty. Mittaustapa kuvataan tarkasti. Miinuksena erikseen ostettava älysormus ja datan sijainnin täydentämättä jättäminen.

Strengths

  • The only one in the comparison that clearly presents the subscription price on its site: Oura membership 5.99 $/month, first month free for new users
  • Suomenkielinen sivusto ja kotimainen omistaja (Oura Health Oy, Oulu, Y-tunnus 2542776-4) selkeästi esillä
  • Mittaustapa ja mittarit kuvataan tarkasti: sormuksen anturit mittaavat sykkeen, HRV:n ja lämpötilan sekä yli 50 terveysmittaria, tuki iOS- ja Android-laitteille

Areas to improve

  • Älysormus on ostettava erikseen, joten palvelu ei ole pelkka sovellustilaus vaan vaatii laitehankinnan
  • Datan tarkkaa maantieteellistä sijaintia (EU vai muualla) ei nimetä selkeästi jäsenyyssivulla
  • Sähköpostiosoite dataprotection@ouraring.com löytyy sivustolta, mutta alkuperäinen mittaus ei nähnyt sitä (uusintamittaus 16.9.2026). Osoite kannattaa näyttää selkeänä tekstinä yhteystiedoissa.

How the score is calculated

Buying motives were checked on 16.10.2026 and basic metrics measured on 24.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

78.5 / 100
Price shown before download20 p × 100.0 %20.0
Free trial12 p × 100.0 %12.0
A phone is enough8 p × 0.0 %0.0
Order cancellation6 p × 100.0 %6.0
Platforms4 p × 100.0 %4.0
Basic metrics50 % × 72,936.5

Buying motives · weight 50 p

42,0 / 50
MetricMeasured valueSourcePoints
Price shown before download
NOTEThe price is in dollars, and VAT is not mentioned. In addition to the membership, an Oura ring is needed.
Membership $5.99/month (USD)ouraring.com
checked 16.10.2026
20.0 / 20
Free trial
NOTEA month is counted as 30 days.
First month free for new membersouraring.com
checked 16.10.2026
12.0 / 12
A phone is enoughRequires an Oura ringouraring.com
checked 16.10.2026
0.0 / 8
Order cancellationCan be cancelled at any time, benefits continue until the end of the billing periodouraring.com
checked 16.10.2026
6.0 / 6
PlatformsiOS and Androidouraring.com
checked 16.10.2026
4.0 / 4

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

72.9 / 100
Digital quality30 % × 65,419.6
Transparency30 % × 94,028.2
Reachability20 % × 40,08.0
AI quality score20 % × 85,417.1

Digital quality · weight 30%

65.4 / 100
MetricMeasured valueSourcePoints
Performance (mobile)29/100Technical measurement11.6 / 40
Accessibility99/100Technical measurement29.7 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices69/100Technical measurement10.3 / 15

Transparency · weight 30%

94.0 / 100
MetricMeasured valueSourcePoints
Subscription price (monthly or annual) publicly on the website without the app store
OBSERVATIONJäsenyyssivu: 'Kattava kuva terveydentilastasi vain 5,99 $ USD /kuukausi. Ensimmäinen kuukausi on uusille jäsenille ilmainen. Saatavana iOS- ja Android-laitteille.'
YesWebsite + AI extraction22.0 / 22
Sleep measurement method (microphone, accelerometer, ring, watch sensors) stated
OBSERVATIONJäsenyyssivu: 'Seuraa yli 50 terveysmittaria ja saa yksilöityjä viesteja unesta, aktiivisuudesta, stressista'; etusivu kuvaa älysormuksen kunnon, stressin, unen ja terveyden hallintaan.
YesWebsite + AI extraction20.0 / 20
Whether it is stated what sleep data is used for and whether it is shared or sold
OBSERVATIONsivustolla oma tietosuojaseloste (ouraring.com/fi/privacy-policy, HTTP 200) suomalaisen yhtiön terveysdatan käsittelystä GDPR:n mukaisesti.
YesWebsite + AI extraction20.0 / 20
Data location or data protection policy (GDPR/EU) clearly stated
OBSERVATIONOura Health Oy on suomalainen ja GDPR:n piirissä, mutta datan tarkkaa maantieteellistä sijaintia ei nimetä selkeästi jäsenyyssivulla.
PartlyWebsite + AI extraction6.0 / 12
Free version or trial period and its limits stated
OBSERVATIONJäsenyyssivu: 'Ensimmäinen kuukausi on uusille jäsenille ilmainen.'
YesWebsite + AI extraction10.0 / 10
Supported platforms (iOS, Android, watch) stated
OBSERVATIONJäsenyyssivu: 'Saatavana iOS- ja Android-laitteille.'
YesWebsite + AI extraction8.0 / 8
Owning company stated on the site
OBSERVATIONKotimainen omistaja Oura Health Oy (Y-tunnus 2542776-4, PRH), suomenkielinen ouraring.com/fi -sivusto.
YesWebsite + AI extraction8.0 / 8

Reachability · weight 20%

40.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONphone number is not shown.
NoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONjulkista tukisähköpostia ei esitetä näkyvästi.
YesWebsite + AI extraction15.0 / 15
Chat support
OBSERVATIONchat-tukea ei mainita etusivulla tai jäsenyyssivulla.
NoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONcustomer service opening hours are not given.
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONsivustolla tuki- ja ohjeosio jasenyyteen, sormukseen ja mittareihin.
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONOura-sovellus saatavilla iOS- ja Android-laitteille.
YesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

85.4 / 100
MetricMeasured valueSourcePoints
Clarity of information88/100AI analysis29.9 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage86/100AI analysis28.4 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +13.5 points: 78.5 → 92.0, and your lead over number two grows 23.9 → 37.4.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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