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On the basic metrics alone, the score was 72.9 and the rank 1. The score is now 78.5 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
Oura on vertailun läpinäkyvin: ainoana se esittaa tilaushinnan (5,99 $/kk) selkeästi sivustolla, sivusto on suomenkielinen ja omistaja kotimainen ja nimetty. Mittaustapa kuvataan tarkasti. Miinuksena erikseen ostettava älysormus ja datan sijainnin täydentämättä jättäminen.
Buying motives were checked on 16.10.2026 and basic metrics measured on 24.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Price shown before download | 20 p × 100.0 % | 20.0 |
| Free trial | 12 p × 100.0 % | 12.0 |
| A phone is enough | 8 p × 0.0 % | 0.0 |
| Order cancellation | 6 p × 100.0 % | 6.0 |
| Platforms | 4 p × 100.0 % | 4.0 |
| Basic metrics | 50 % × 72,9 | 36.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price shown before download NOTEThe price is in dollars, and VAT is not mentioned. In addition to the membership, an Oura ring is needed. | Membership $5.99/month (USD) | ouraring.com checked 16.10.2026 | 20.0 / 20 |
| Free trial NOTEA month is counted as 30 days. | First month free for new members | ouraring.com checked 16.10.2026 | 12.0 / 12 |
| A phone is enough | Requires an Oura ring | ouraring.com checked 16.10.2026 | 0.0 / 8 |
| Order cancellation | Can be cancelled at any time, benefits continue until the end of the billing period | ouraring.com checked 16.10.2026 | 6.0 / 6 |
| Platforms | iOS and Android | ouraring.com checked 16.10.2026 | 4.0 / 4 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 65,4 | 19.6 |
| Transparency | 30 % × 94,0 | 28.2 |
| Reachability | 20 % × 40,0 | 8.0 |
| AI quality score | 20 % × 85,4 | 17.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 29/100 | Technical measurement | 11.6 / 40 |
| Accessibility | 99/100 | Technical measurement | 29.7 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 69/100 | Technical measurement | 10.3 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Subscription price (monthly or annual) publicly on the website without the app store OBSERVATIONJäsenyyssivu: 'Kattava kuva terveydentilastasi vain 5,99 $ USD /kuukausi. Ensimmäinen kuukausi on uusille jäsenille ilmainen. Saatavana iOS- ja Android-laitteille.' | Yes | Website + AI extraction | 22.0 / 22 |
| Sleep measurement method (microphone, accelerometer, ring, watch sensors) stated OBSERVATIONJäsenyyssivu: 'Seuraa yli 50 terveysmittaria ja saa yksilöityjä viesteja unesta, aktiivisuudesta, stressista'; etusivu kuvaa älysormuksen kunnon, stressin, unen ja terveyden hallintaan. | Yes | Website + AI extraction | 20.0 / 20 |
| Whether it is stated what sleep data is used for and whether it is shared or sold OBSERVATIONsivustolla oma tietosuojaseloste (ouraring.com/fi/privacy-policy, HTTP 200) suomalaisen yhtiön terveysdatan käsittelystä GDPR:n mukaisesti. | Yes | Website + AI extraction | 20.0 / 20 |
| Data location or data protection policy (GDPR/EU) clearly stated OBSERVATIONOura Health Oy on suomalainen ja GDPR:n piirissä, mutta datan tarkkaa maantieteellistä sijaintia ei nimetä selkeästi jäsenyyssivulla. | Partly | Website + AI extraction | 6.0 / 12 |
| Free version or trial period and its limits stated OBSERVATIONJäsenyyssivu: 'Ensimmäinen kuukausi on uusille jäsenille ilmainen.' | Yes | Website + AI extraction | 10.0 / 10 |
| Supported platforms (iOS, Android, watch) stated OBSERVATIONJäsenyyssivu: 'Saatavana iOS- ja Android-laitteille.' | Yes | Website + AI extraction | 8.0 / 8 |
| Owning company stated on the site OBSERVATIONKotimainen omistaja Oura Health Oy (Y-tunnus 2542776-4, PRH), suomenkielinen ouraring.com/fi -sivusto. | Yes | Website + AI extraction | 8.0 / 8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONphone number is not shown. | No | Website + AI extraction | 0.0 / 30 |
| Email shown OBSERVATIONjulkista tukisähköpostia ei esitetä näkyvästi. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONchat-tukea ei mainita etusivulla tai jäsenyyssivulla. | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONcustomer service opening hours are not given. | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONsivustolla tuki- ja ohjeosio jasenyyteen, sormukseen ja mittareihin. | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONOura-sovellus saatavilla iOS- ja Android-laitteille. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 88/100 | AI analysis | 29.9 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 86/100 | AI analysis | 28.4 / 33 |
Oletko Oura-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +13.5 points: 78.5 → 92.0, and your lead over number two grows 23.9 → 37.4.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.