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On the basic metrics alone, the score was 65.5 and the rank 2. The score is now 32.8 and rank 7 (▼ 5 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
PwC on yksi Suomen suurimmista tilintarkastusyhteisöistä ja sen sivusto on tavoitettavuudeltaan vahva: toimistot on lueteltu osoitteineen ja puhelinnumeroineen, ja puhelinvaihteen aukioloajat kerrotaan. Pk- ja kasvuyrityksille on omat osionsa ja palveluvalikoima on laaja. Läpinäkyvyyden selkein puute on hinnoittelu, jota ei kerrota, sekä Y-tunnuksen puuttuminen julkisilta sivuilta.
Buying motives checked 16.10.2026 and basic metrics measured 20.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Request a quote online | 18 p × 0.0 % | 0.0 |
| Help choosing an auditor | 18 p × 0.0 % | 0.0 |
| Separate sections for customer groups | 14 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 65,5 | 32.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Request a quote online | pwc.fi blocks automatic page checking (the server responds 403), so the quote request could not be verified from the source. Checked page: pwc.fi audit and assurance services. | pwc.fi, auditing checked 16.10.2026 | 0.0 / 18 |
| Help choosing an auditor | No separate guide to choosing an auditor was found. Pages checked: pwc.fi audit and assurance services. | pwc.fi, auditing checked 16.10.2026 | 0.0 / 18 |
| Separate sections for customer groups | No separate sections or pages were found for audit client groups. Pages checked: pwc.fi audit and assurance services. | pwc.fi, auditing checked 16.10.2026 | 0.0 / 14 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 63,6 | 19.1 |
| Transparency | 30 % × 72,5 | 21.8 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 63,2 | 12.6 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 21/100 | Technical measurement | 8.4 / 40 |
| Accessibility | 88/100 | Technical measurement | 26.4 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 92/100 | Technical measurement | 13.8 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Audit pricing or pricing model publicly displayed OBSERVATIONtilintarkastuksen palvelusivulla eikä muualla julkisilla sivuilla kerrota hintaa tai hinnoittelumallia. | No | Website + AI extraction | 0.0 / 15 |
| Audit service aimed at SMEs clearly described OBSERVATIONNavigaatiossa omat sivut yrityksesi/kasvuyritys.html ja yrityksesi/perheyritys.html; tilintarkastuksen palvelusivu viittaa kasvu- ja perheyrityksiin. | Yes | Website + AI extraction | 20.0 / 20 |
| Locations and their addresses displayed OBSERVATIONYhteystiedot-sivu: 'Käyntiosoite: Itämerentori 2, 00180 Helsinki', 'FI-33100 Tampere', 'Aurakatu 8' (Turku), 'FI-70600 Kuopio', 'FI-90100 Oulu' puhelinnumeroineen. | Yes | Website + AI extraction | 15.0 / 15 |
| Authorised audit firm or KHT/HT auditors stated OBSERVATIONauditing is presented as a service, but KHT auditors or the status of an authorised audit firm are not mentioned on the service page. | Partly | Website + AI extraction | 7.5 / 15 |
| Range of services (audit, tax, advisory) described OBSERVATIONPalvelut-valikko: Tilintarkastus- ja varmennuspalvelut, Veroneuvonta, Lakipalvelut, Liikkeenjohdon konsultointi, Riskienhallinta, Yritysjärjestelyt, Yritysvastuupalvelut. | Yes | Website + AI extraction | 10.0 / 10 |
| Contact and quote request clearly instructed OBSERVATIONYhteystiedot-sivu ohjaa ottamaan yhteyttä; yleinen sähköposti fi_info@pwc.com ja toimistokohtaiset puhelinnumerot. | Yes | Website + AI extraction | 15.0 / 15 |
| Business ID or responsible company clearly displayed OBSERVATIONyhtiön nimi PricewaterhouseCoopers Oy on tiedossa, mutta Y-tunnusta ei näytetä julkisilla palvelu- tai yhteystietosivuilla. | Partly | Website + AI extraction | 5.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATION'tel. 020 787 7000 (Mon-Fri 8-16)' on the contact details page. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATION'fi_info@pwc.com' sekä muoto 'etunimi.sukunimi@pwc.com'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONPuhelinvaihteen aukioloaika 'ma-pe klo 8-16' kerrottu yhteystiedot-sivulla. | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 20/100 | AI analysis | 6.6 / 33 |
| Content coverage | 85/100 | AI analysis | 28.1 / 33 |
Are you a PwC service customer? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +66.3 points: 32.8 → 99.1, rank 7 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
