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On the basic metrics alone, the score was 64.3 and the rank 3. The score is now 55.1 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
KPMG on yksi Suomen suurimmista tilintarkastusyhteisöistä ja sivusto on sisällöltään kattava: palvelut, toimialaosaaminen ja lähes 20 toimipaikkaa osoitteineen on kuvattu selkeästi, ja perhe- ja kasvuyrityksille on oma tilintarkastussivu. Läpinäkyvyyden selkein puute on hinnoittelu, jota ei kerrota lainkaan, sekä Y-tunnuksen puuttuminen julkiselta sivulta.
Buying motives checked 16.10.2026 and basic metrics measured 20.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Request a quote online | 18 p × 50.0 % | 9.0 |
| Help choosing an auditor | 18 p × 0.0 % | 0.0 |
| Separate sections for customer groups | 14 p × 100.0 % | 14.0 |
| Basic metrics | 50 % × 64,3 | 32.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Request a quote online | Contact request, not a request for quote | kpmg.com checked 16.10.2026 | 9.0 / 18 |
| Help choosing an auditor | No separate guide to choosing an auditor was found. Pages checked: kpmg.com/fi audit. | kpmg.com/fi, audit checked 16.10.2026 | 0.0 / 18 |
| Separate sections for customer groups | Five customer groups with their own sections | kpmg.com checked 16.10.2026 | 14.0 / 14 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 70,3 | 21.1 |
| Transparency | 30 % × 72,5 | 21.8 |
| Reachability | 20 % × 45,0 | 9.0 |
| AI quality score | 20 % × 62,2 | 12.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 37/100 | Technical measurement | 14.8 / 40 |
| Accessibility | 93/100 | Technical measurement | 27.9 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 92/100 | Technical measurement | 13.8 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Audit pricing or pricing model publicly displayed OBSERVATIONtilintarkastus-palvelusivulla eikä etusivulla mainita hintaa, hinnoittelumallia tai palkkion perustetta. | No | Website + AI extraction | 0.0 / 15 |
| Audit service aimed at SMEs clearly described OBSERVATIONPalvelut > Tilintarkastus sisältää osion 'Tilintarkastuspalvelut perhe- ja kasvuyrityksille'; navigaatiossa oma 'Perhe- ja kasvuyritykset' -toimialasivu. | Yes | Website + AI extraction | 20.0 / 20 |
| Locations and their addresses displayed OBSERVATIONToimistomme-sivu (offices.html) listaa toimistot kaupungeittain osoitteineen, esim. 'Helsinki: Töölönlahdenkatu 3 A, 00100 Helsinki' ja 'Tampere: Hämeenkatu 9, 33100 Tampere'. | Yes | Website + AI extraction | 15.0 / 15 |
| Authorised audit firm or KHT/HT auditors stated OBSERVATIONsivusto esittelee tilintarkastuksen palveluna mutta ei nimeä KHT-tilintarkastajia eikä auktorisoidun tilintarkastusyhteisön statusta etu- tai palvelusivulla. | Partly | Website + AI extraction | 7.5 / 15 |
| Range of services (audit, tax, advisory) described OBSERVATIONPalvelut-valikko: Tilintarkastus, Veropalvelut, Lakipalvelut, Konsultointi ja Yritysjärjestelyt. | Yes | Website + AI extraction | 10.0 / 10 |
| Contact and quote request clearly instructed OBSERVATIONTilintarkastussivulla 'Jätä yhteydenottopyyntö' -painike ja yhteydenottokanavat-sivu; asiantuntijoiden yhteystietokortit suorine puhelinnumeroineen. | Yes | Website + AI extraction | 15.0 / 15 |
| Business ID or responsible company clearly displayed OBSERVATIONAlatunniste: 'KPMG Oy Ab, a Finnish limited liability company'; erillistä Y-tunnusta ei näytetty julkisella sivulla. | Partly | Website + AI extraction | 5.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONToimistomme-sivu: 'Puhelinvaihde: +358 20 760 3000'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONYleinen sähköposti 'contact(at)kpmg.fi' sekä muoto 'etunimi.sukunimi(at)kpmg.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 18/100 | AI analysis | 5.9 / 33 |
| Content coverage | 86/100 | AI analysis | 28.4 / 33 |
Are you a KPMG customer? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +34.9 points: 55.1 → 90.0, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
