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Panduro

Rank 2 · Art supplies online · Checked 17.10.2026

Websitepanduro.fi
OwnerPanduro Hobby Oy (PRH 0603940-8), Nordic arts and crafts supplies chain, the unit operating in Finland; acrylics, brushes, wedge frames panduro.fi
Business ID0603940-8
Registered in Finland (PRH)1985
LCP (mobile)18.8 s
Basic metrics60.8, rank 4
65.7SCORE
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On the basic metrics alone, the score was 60.8 and the rank 4. The score is now 65.7 and rank 2 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 26 September 2026

Panduro on pohjoismainen askartelu- ja taidetarvikeketju, jonka Finnish-sivusto ohjautuu kansainväliseen panduro.com-kauppaan. Selkeä 30 päivän palautusoikeus ja ilmainen toimitus yli 59 eurosta ovat kilpailukykyisiä etuja. Taidetarvikkeet ovat osa laajempaa askartelutarvikevalikoimaa, täysin erikoistuneisiin taidetarvikekauppoihin verrattuna merkkivalikoima on suppeampi.

Strengths

  • Clear returns policy: 'Free returns', '30-day right of return', the best returns policy in the comparison.
  • Ilmainen toimitus yli 59 euron tilauksista noutopisteeseen, matalin toimitusvapausraja.
  • Laaja maalaaminen-osasto akryyliväreillä, siveltimillä, kiilakehyksillä ja muilla taidetarvikkeilla.

Areas to improve

  • panduro.fi ohjaa ruotsalaiselle panduro.com/fi-fi -sivustolle. Sivustolla näkyy ruotsalainen LY-tunnus (556073-6356), ei suomalainen Y-tunnus 0603940-8.
  • Päätuote on askartelu (askarteluopas, askartelusuosikki), taidetarvikkeet ovat osa laajempaa käsityö/hobby-valikoimaa.
  • Akryylivärejä myydään pääasiassa omana Panduro-merkinä, ulkoisten ammattitaidemerkki-valikoimaa ei ole korostettu.

How the score is calculated

Buying motives were checked on 17.10.2026 and basic metrics measured on 26.9.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

65.7 / 100
Right of return24 p × 100.0 %24.0
Free delivery threshold12 p × 94,0 %11.3
Paying by invoice14 p × 0.0 %0.0
Basic metrics50 % × 60,830.4

Buying motives · weight 50 p

35,3 / 50
MetricMeasured valueSourcePoints
Right of return30-day right of return, free returnspanduro.fi
checked 17.10.2026
24.0 / 24
Free delivery threshold
NOTEThe limit applies to delivery to a pickup point.
Free delivery to a pick-up point for orders over 59 eurospanduro.fi
checked 17.10.2026
11.3 / 12
Paying by invoicePayment methods are not mentioned on the front page, the Customer service page or the FAQ page (the pages show only the front page content when rendered).panduro.fi, home page
checked 17.10.2026
0.0 / 14

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

60.8 / 100
Digital quality30 % × 60,818.2
Transparency30 % × 82,524.8
Reachability20 % × 15,03.0
AI quality score20 % × 71,714.3
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

60.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)28/100Technical measurement11.2 / 40
Accessibility83/100Technical measurement24.9 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

82.5 / 100
MetricMeasured valueSourcePoints
Euro prices of products published on the website without registration
OBSERVATIONpanduro.com/fi-fi, täysi verkkokauppa, tuotteilla hinnat esillä.
YesWebsite + AI extraction25.0 / 25
Price of acrylic paints (e.g. 12-piece set or single tube) published
OBSERVATIONpanduro.com/fi-fi, maalaaminen-osastossa akryylivärit, siveltimet, kiilakehykset hinnoilla.
YesWebsite + AI extraction20.0 / 20
Home delivery or postal shipment available directly from the online shop
OBSERVATIONpanduro.com/fi-fi, 'Ilmainen toimitus yli 59 euron tilauksista noutopisteeseen.' Kotitoimitus myös saatavilla.
YesWebsite + AI extraction15.0 / 15
Right of return or return policy is described on the website
OBSERVATIONpanduro.com/fi-fi, 'Free return. 30-day right of return' clearly stated in the website footer.
YesWebsite + AI extraction15.0 / 15
At least 2 different art colour brands listed in the online shop
OBSERVATIONpanduro.com/fi-fi, akryylivärit myydään pääasiassa Panduro-merkin alla. Ulkoisia taidemerkki-nimeä ei löytynyt painottuvista kategorioista.
PartlyWebsite + AI extraction7.5 / 15
Business ID or company details visible on the website
OBSERVATIONpanduro.com/fi-fi, sivustolla 'Panduro Hobby AB, LY-tunnus: 556073-6356' (ruotsalainen emoyhtiö). Suomalaista Y-tunnusta 0603940-8 ei löytynyt näkyvistä.
NoWebsite + AI extraction0.0 / 10

Reachability · weight 20%

15.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

71.7 / 100
MetricMeasured valueSourcePoints
Clarity of information72/100AI analysis24.5 / 34
Findability of pricing75/100AI analysis24.8 / 33
Content coverage68/100AI analysis22.4 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return or return policy is described on the website
OBSERVATIONpanduro.com/fi-fi, 'Free return. 30-day right of return' clearly stated in the website footer.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +32.6 points: 65.7 → 98.3, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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