Home › Email marketing software › MailerLite
On the basic metrics alone, the score was 76.7 and the rank 2. The score is now 83.8 and rank 2 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.
MailerLite on liettualainen eurooppalainen toimija, jonka hinnoittelu on julkista ja tilaajamäärään sidottua (Growing Business 12 $/kk, Advanced 25 $/kk) ja jolla on pysyvä ilmaistaso. Datankäsittely painottuu EU:hun ja GDPR-sopimus on saatavilla. Käyttöliittymä on englanninkielinen.
Buying motives checked 16.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest paid package | 22 p × 96.9 % | 21.3 |
| Free use | 15 p × 100.0 % | 15.0 |
| Termination | 13 p × 70,0 % | 9.1 |
| Basic metrics | 50 % × 76,7 | 38.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest paid package NOTEPrice in dollars, not converted to euros. | Comfort from 12 $/month | mailerlite.com checked 16.10.2026 | 21.3 / 22 |
| Free use | Free package: 250 subscribers and 2,500 e-mails per month | mailerlite.com checked 16.10.2026 | 15.0 / 15 |
| Termination | The account moves to the free plan when the current billing period ends; no new charges will be made | mailerlite.com checked 16.10.2026 | 9.1 / 13 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 68,3 | 20.5 |
| Transparency | 30 % × 90,0 | 27.0 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 86,0 | 17.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 26/100 | Technical measurement | 10.4 / 40 |
| Accessibility | 93/100 | Technical measurement | 27.9 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Pricing publicly displayed without having to make contact OBSERVATIONHinnastosivu: 'Growing Business (starting $12/month)' ja 'Advanced (starting $25/month)' julkisesti | Yes | Website + AI extraction | 25.0 / 25 |
| Free version or free trial and its limits stated OBSERVATIONHinnastosivu: 'Free' -taso; 'You get up to ... subscribers' | Yes | Website + AI extraction | 15.0 / 15 |
| Pricing model (subscribers or sendings) clearly stated OBSERVATIONHinnastosivu: 'depends on your active subscriber' ja UKK 'How do you count subscribers?' selittää laskentaperusteen | Yes | Website + AI extraction | 15.0 / 15 |
| EU or GDPR data location and data protection stated OBSERVATIONliettualainen EU-toimija; GDPR-tietojenkäsittelysopimus saatavilla, datankäsittely painottuu EU:hun | Yes | Website + AI extraction | 15.0 / 15 |
| Contract term and cancellation stated OBSERVATIONmonthly or annual subscription, cancellable via self-service | Yes | Website + AI extraction | 10.0 / 10 |
| Finnish-language interface and support OBSERVATIONwebsite and support in English | No | Website + AI extraction | 0.0 / 10 |
| Owning company stated on the site OBSERVATIONpalvelun tarjoaa MailerLite (Liettua), mainittu yritystiedoissa | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONphone support is not highlighted | No | Website + AI extraction | 0.0 / 30 |
| Email shown OBSERVATIONsähköposti- ja chat-tuki, ympärivuorokautinen | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONchat support mentioned (24/7) | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown OBSERVATION24/7 support mentioned | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section OBSERVATIONOhjekeskus mailerlite.com/help (HTTP 200) | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONerillistä täyden toiminnallisuuden mobiilisovellusta ei tarjota | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 86/100 | AI analysis | 29.2 / 34 |
| Findability of pricing | 88/100 | AI analysis | 29.0 / 33 |
| Content coverage | 84/100 | AI analysis | 27.7 / 33 |
Oletko MailerLite-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +10.7 points: 83.8 → 94.5, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.