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MailerLite

Rank 2 · Email marketing software · Checked 16.10.2026

Websitemailerlite.com
OwnerMailerLite is a service of the Lithuanian company MailerLite (headquarters Vilnius, Lithuania). A European provider known for its clear user interface and free tier.
Business IDNo Finnish business ID (Y-tunnus)
Pricing modelTilaajamäärän (aktiivisten tilaajien) mukaan; tasot Free, Growing Business alkaen 12 $/kk ja Advanced alkaen 25 $/kk. Hinta nousee aktiivisen tilaajamäärän mukaan.
Cheapest paid tierGrowing Business alk. 12 $/kk
Free tier or trialPysyvä ilmainen Free-taso rajatulle tilaajamäärälle
Data locationEU (Liettua); GDPR-tietojenkäsittelysopimus
Service in FinnishNo
LCP (mobile)17.1 s
Basic metrics76.7, rank 2
83.8SCORE
Go to service Ask a friend
CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 76.7 and the rank 2. The score is now 83.8 and rank 2 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 18.8.2026

MailerLite on liettualainen eurooppalainen toimija, jonka hinnoittelu on julkista ja tilaajamäärään sidottua (Growing Business 12 $/kk, Advanced 25 $/kk) ja jolla on pysyvä ilmaistaso. Datankäsittely painottuu EU:hun ja GDPR-sopimus on saatavilla. Käyttöliittymä on englanninkielinen.

Strengths

  • Pricing is public and clearly tied to the number of subscribers: Growing Business from 12 $/month and Advanced 25 $/month, plus a permanent free tier for a limited number of subscribers
  • Eurooppalainen toimija (Liettua), jonka datankäsittely painottuu EU:hun ja jolla on GDPR-tietojenkäsittelysopimus, sekä ympärivuorokautinen tuki
  • Palvelu tunnetaan selkeästä käyttöliittymästä, ja tilaajamäärän laskentaperuste ('active subscribers') selitetään hinnastossa avoimesti

Areas to improve

  • The user interface and support are in English; there is no Finnish-language service
  • Erillistä mobiilisovellusta ei tarjota kaikkiin toimintoihin
  • Ilmaistaso ja halvin taso rajaavat tilaajamäärää ja osaa ominaisuuksista, joten kasvaessa hinta nousee tason vaihtuessa

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

83.8 / 100
Cheapest paid package22 p × 96.9 %21.3
Free use15 p × 100.0 %15.0
Termination13 p × 70,0 %9.1
Basic metrics50 % × 76,738.4

Buying motives · weight 50 p

45,4 / 50
MetricMeasured valueSourcePoints
Cheapest paid package
NOTEPrice in dollars, not converted to euros.
Comfort from 12 $/monthmailerlite.com
checked 16.10.2026
21.3 / 22
Free useFree package: 250 subscribers and 2,500 e-mails per monthmailerlite.com
checked 16.10.2026
15.0 / 15
TerminationThe account moves to the free plan when the current billing period ends; no new charges will be mademailerlite.com
checked 16.10.2026
9.1 / 13

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

76.7 / 100
Digital quality30 % × 68,320.5
Transparency30 % × 90,027.0
Reachability20 % × 60,012.0
AI quality score20 % × 86,017.2

Digital quality · weight 30%

68.3 / 100
MetricMeasured valueSourcePoints
Performance (mobile)26/100Technical measurement10.4 / 40
Accessibility93/100Technical measurement27.9 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

90.0 / 100
MetricMeasured valueSourcePoints
Pricing publicly displayed without having to make contact
OBSERVATIONHinnastosivu: 'Growing Business (starting $12/month)' ja 'Advanced (starting $25/month)' julkisesti
YesWebsite + AI extraction25.0 / 25
Free version or free trial and its limits stated
OBSERVATIONHinnastosivu: 'Free' -taso; 'You get up to ... subscribers'
YesWebsite + AI extraction15.0 / 15
Pricing model (subscribers or sendings) clearly stated
OBSERVATIONHinnastosivu: 'depends on your active subscriber' ja UKK 'How do you count subscribers?' selittää laskentaperusteen
YesWebsite + AI extraction15.0 / 15
EU or GDPR data location and data protection stated
OBSERVATIONliettualainen EU-toimija; GDPR-tietojenkäsittelysopimus saatavilla, datankäsittely painottuu EU:hun
YesWebsite + AI extraction15.0 / 15
Contract term and cancellation stated
OBSERVATIONmonthly or annual subscription, cancellable via self-service
YesWebsite + AI extraction10.0 / 10
Finnish-language interface and support
OBSERVATIONwebsite and support in English
NoWebsite + AI extraction0.0 / 10
Owning company stated on the site
OBSERVATIONpalvelun tarjoaa MailerLite (Liettua), mainittu yritystiedoissa
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONphone support is not highlighted
NoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONsähköposti- ja chat-tuki, ympärivuorokautinen
YesWebsite + AI extraction15.0 / 15
Chat support
OBSERVATIONchat support mentioned (24/7)
YesWebsite + AI extraction15.0 / 15
Opening hours shown
OBSERVATION24/7 support mentioned
YesWebsite + AI extraction15.0 / 15
FAQ section
OBSERVATIONOhjekeskus mailerlite.com/help (HTTP 200)
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONerillistä täyden toiminnallisuuden mobiilisovellusta ei tarjota
NoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

86.0 / 100
MetricMeasured valueSourcePoints
Clarity of information86/100AI analysis29.2 / 34
Findability of pricing88/100AI analysis29.0 / 33
Content coverage84/100AI analysis27.7 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +10.7 points: 83.8 → 94.5, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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