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On the basic metrics alone, the score was 78.0 and the rank 1. The score is now 67.0 and rank 5 (▼ 4 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Mailchimp on markkinajohtaja, jonka hinnoittelu on julkista ja selkeästi tilaajamäärään sidottua (Essentials 11 €/kk, Standard 17 €/kk), ja jolla on pysyvä ilmaistaso ja 14 päivän kokeilu. Omistava yhtiö Intuit on kerrottu. Suurimmat miinukset ovat suomenkielisen palvelun puuttuminen ja yhdysvaltalainen datankäsittely.
Buying motives checked 16.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest paid package | 22 p × 0.0 % | 0.0 |
| Free use | 15 p × 100.0 % | 15.0 |
| Termination | 13 p × 100.0 % | 13.0 |
| Basic metrics | 50 % × 78,0 | 39.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest paid package | The price list page shows prices only after JavaScript rendering as estimates in euros (Prices displayed are estimates), and for two companies the figure could not be verified from the source page; the static version of the price page and the price list help page do not contain a price. | mailchimp.com, price list checked 16.10.2026 | 0.0 / 22 |
| Free use | The basic version is free, plus a Standard package with a 14-day trial | mailchimp.com checked 16.10.2026 | 15.0 / 15 |
| Termination | Can be ended or switched to a smaller package at any time | mailchimp.com checked 16.10.2026 | 13.0 / 13 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 64,0 | 19.2 |
| Transparency | 30 % × 82,5 | 24.8 |
| Reachability | 20 % × 85,0 | 17.0 |
| AI quality score | 20 % × 85,3 | 17.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 33/100 | Technical measurement | 13.2 / 40 |
| Accessibility | 100/100 | Technical measurement | 30.0 / 30 |
| Findability (SEO) | 85/100 | Technical measurement | 12.8 / 15 |
| Technical practices | 54/100 | Technical measurement | 8.1 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Pricing publicly displayed without having to make contact OBSERVATIONHinnastosivu: 'Then, starts at 11' (Essentials) ja 'Then, starts at 17' euroa (Standard) julkisesti ilman yhteydenottoa | Yes | Website + AI extraction | 25.0 / 25 |
| Free version or free trial and its limits stated OBSERVATIONHinnastosivu: 'cancel or downgrade to our basic Free plan' ja 'Free for 14 days' maksullisilla tasoilla | Yes | Website + AI extraction | 15.0 / 15 |
| Pricing model (subscribers or sendings) clearly stated OBSERVATIONhinta porrastuu yhteystietojen (contacts) määrän mukaan, tasot Free, Essentials, Standard ja Premium eritelty | Yes | Website + AI extraction | 15.0 / 15 |
| EU or GDPR data location and data protection stated OBSERVATIONyhdysvaltalainen palvelu (Intuit); GDPR-tietojenkäsittelysopimus saatavilla, mutta dataa ei oletuksena säilytetä EU:ssa | Partly | Website + AI extraction | 7.5 / 15 |
| Contract term and cancellation stated OBSERVATIONHinnastosivu: 'You can cancel or downgrade to our basic Free plan' milloin tahansa, kuukausilaskutus | Yes | Website + AI extraction | 10.0 / 10 |
| Finnish-language interface and support OBSERVATIONwebsite and support in English, no Finnish-language interface | No | Website + AI extraction | 0.0 / 10 |
| Owning company stated on the site OBSERVATIONpalvelu on The Rocket Science Group LLC / Intuit Inc., mainittu käyttöehdoissa ja yritystiedoissa | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONHinnastosivun ylätunniste: '+358 800 415 705' | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONtuki ohjautuu kirjautuneelle tili- ja tukikanavaan, ei julkista sähköpostiosoitetta hinnastosivulla | Partly | Website + AI extraction | 7.5 / 15 |
| Chat support OBSERVATIONmaksullisilla tasoilla chat- ja sähköpostituki, ilmaistasolla ohjekeskus | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown OBSERVATION24/7-tuki mainostettu maksullisilla tasoilla, täsmällisiä aukioloaikoja ei esitetä hinnastosivulla | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section OBSERVATIONOhjekeskus mailchimp.com/help/ (HTTP 200) | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONMailchimp-mobiilisovellus saatavilla iOS- ja Android-sovelluskaupoista | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 86/100 | AI analysis | 28.4 / 33 |
| Content coverage | 88/100 | AI analysis | 29.0 / 33 |
Oletko Mailchimp-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +33.0 points: 67.0 → 100.0, rank 5 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.You were the measured #1 in the Email marketing software category. The badge stays yours permanently and shows the period when you were #1. It works as a link to this public profile. Rankings and badges cannot be bought.
