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ActiveCampaign

Rank 3 · Email marketing software · Checked 16.10.2026

Websiteactivecampaign.com
OwnerActiveCampaign is a service of the US company ActiveCampaign, LLC (Chicago, Illinois). Focuses on marketing automation and CRM functions.
Business IDNo Finnish business ID (Y-tunnus)
Pricing modelYhteystietojen (kontaktien) määrän mukaan; tasot Starter 15 $/kk, Plus 49 $/kk, Pro 79 $/kk ja Enterprise 145 $/kk (esimerkkihinta pienimmällä kontaktimäärällä, hinta kasvaa kontaktien myötä).
Cheapest paid tierStarter alk. 15 $/kk
Free tier or trialNo permanent free tier; 14-day free trial
Data locationYhdysvallat (ActiveCampaign, LLC); GDPR-tietojenkäsittelysopimus saatavilla
Service in FinnishNo
LCP (mobile)14.8 s
Basic metrics67.8, rank 5
74.7SCORE
Go to service Ask a friend
CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 67.8 and the rank 5. The score is now 74.7 and rank 3 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 18.8.2026

ActiveCampaign painottuu markkinoinnin automaatioon ja CRM:ään, ja sen kaikkien tasojen hinnat ovat julkisia (Starter 15, Plus 49, Pro 79, Enterprise 145 $/kk). Pysyvää ilmaistasoa ei ole, vain 14 päivän kokeilu. Yhdysvaltalaisena palveluna sen datankäsittely ei ole oletuksena EU:ssa, eikä suomenkielistä palvelua ole.

Strengths

  • Prices for all tiers are publicly displayed without contacting the company: Starter 15 $/month, Plus 49 $/month, Pro 79 $/month and Enterprise 145 $/month
  • Hinnoittelumalli on selkeä ja sidottu kontaktien määrään, ja tasojen sisältö on eritelty markkinoinnin automaatioon ja CRM-toimintoihin painottuen
  • Omistava yhtiö (ActiveCampaign, LLC, Chicago) on kerrottu, ja tukena on kattava ohjekeskus

Areas to improve

  • Pysyvää ilmaistasoa ei ole, vain 14 päivän kokeilu, toisin kuin useilla kilpailijoilla
  • Käyttöliittymä ja tuki ovat englanniksi, ei suomenkielistä palvelua; palvelu on yhdysvaltalainen eikä tarjoa oletuksena EU-datankäsittelyä
  • Halvin Starter-taso rajaa ominaisuuksia, ja todellinen hinta nousee nopeasti kontaktimäärän ja tason myötä

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

74.7 / 100
Cheapest paid package22 p × 92.3 %20.3
Free use15 p × 50.0 %7.5
Termination13 p × 100.0 %13.0
Basic metrics50 % × 67,833.9

Buying motives · weight 50 p

40,8 / 50
MetricMeasured valueSourcePoints
Cheapest paid package
NOTEIn dollars, not converted to euros. The price is with annual billing (Billed annually).
Starter from $15/month (annual billing)activecampaign.com
checked 16.10.2026
20.3 / 22
Free use14-day free trialactivecampaign.com
checked 16.10.2026
7.5 / 15
TerminationThe subscription can be cancelled at any time from the account management viewactivecampaign.com
checked 16.10.2026
13.0 / 13

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

67.8 / 100
Digital quality30 % × 64,819.4
Transparency30 % × 70,021.0
Reachability20 % × 55,011.0
AI quality score20 % × 82,016.4

Digital quality · weight 30%

64.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)28/100Technical measurement11.2 / 40
Accessibility96/100Technical measurement28.8 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

70.0 / 100
MetricMeasured valueSourcePoints
Pricing publicly displayed without having to make contact
OBSERVATIONHinnastosivu: 'Starter 15 /mo', 'Plus 49 /mo', 'Pro 79 /mo', 'Enterprise 145 /mo' dollaria, julkisesti
YesWebsite + AI extraction25.0 / 25
Free version or free trial and its limits stated
OBSERVATIONHinnastosivu: 'Free Trial' (14 vrk), ei pysyvää ilmaistasoa näkyvillä
PartlyWebsite + AI extraction7.5 / 15
Pricing model (subscribers or sendings) clearly stated
OBSERVATIONHinnastosivu: kontaktimäärän valitsin ('Select Number of Contacts') ja tasokohtaiset hinnat
YesWebsite + AI extraction15.0 / 15
EU or GDPR data location and data protection stated
OBSERVATIONyhdysvaltalainen palvelu (ActiveCampaign, LLC); GDPR-sopimus saatavilla, dataa ei oletuksena EU:ssa
PartlyWebsite + AI extraction7.5 / 15
Contract term and cancellation stated
OBSERVATIONkuukausi- tai vuositilaus; täsmällisiä irtisanomisehtoja ei esitetty hinnastosivulla
PartlyWebsite + AI extraction5.0 / 10
Finnish-language interface and support
OBSERVATIONwebsite and support in English
NoWebsite + AI extraction0.0 / 10
Owning company stated on the site
OBSERVATIONpalvelun tarjoaa ActiveCampaign, LLC (Chicago), mainittu yritystiedoissa
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

55.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONphone support is not highlighted on the pricing page
NoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONtuki ohjautuu tuki- ja ohjekanavaan
PartlyWebsite + AI extraction7.5 / 15
Chat support
OBSERVATIONchat- ja sähköinen tuki
YesWebsite + AI extraction15.0 / 15
Opening hours shown
OBSERVATIONtäsmällisiä aukioloaikoja ei esitetty
PartlyWebsite + AI extraction7.5 / 15
FAQ section
OBSERVATIONOhjekeskus help.activecampaign.com (bottisuoja curlille, sivusto olemassa)
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONActiveCampaign-mobiilisovellus saatavilla sovelluskaupoista
YesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

82.0 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage84/100AI analysis27.7 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +16.1 points: 74.7 → 90.8, rank 3 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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