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On the basic metrics alone, the score was 73.1 and the rank 4. The score is now 44.5 and rank 5 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Riekko.eu on viljakkalalaisen Riekkoniemi Oy:n renkaiden verkkokauppa, jota kaksi veljestä on pyörittänyt vuodesta 2011. Hinnat näkyvät ilman kirjautumista, renkaan voi hakea koon ja auton mukaan, ja toimituskulu (45 euroa/sarja) sekä ostettava asennuspaketti tekevät kokonaishinnasta läpinäkyvän. Vastuullinen yhtiö, Y-tunnus, puhelin, sähköposti ja ihmisten hoitama chat ovat esillä ja palautusoikeus on 14 vuorokautta. Kehitettävää jää EU-rengasmerkinnän näyttämisessä tuotesivulla, aukioloaikojen ilmoittamisessa ja usein kysytyt -osion puuttumisessa.
Buying motives checked 15.10.2026 and basic metrics measured 20.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Delivery for four tyres | 22 p × 0.0 % | 0.0 |
| Return costs | 12 p × 0.0 % | 0.0 |
| Payment afterwards | 8 p × 100.0 % | 8.0 |
| Delivery time | 8 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 73,1 | 36.5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Delivery for four tyres | The delivery cost was not found on the front page, in the order instructions or on the returns page. The price is only shown at checkout. | riekko.eu, returns and refunds · riekko.eu, ordering instructions checked 15.10.2026 | 0.0 / 22 |
| Return costs | Return costs are the customer's responsibility | riekko.eu checked 15.10.2026 | 0.0 / 12 |
| Payment afterwards | Klarna and Walley: invoice or instalment payment | riekko.eu checked 15.10.2026 | 8.0 / 8 |
| Delivery time | The delivery time was not found on the front page, in the ordering instructions or on the returns page. | riekko.eu, returns and refunds · riekko.eu, ordering instructions checked 15.10.2026 | 0.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 68,9 | 20.7 |
| Transparency | 30 % × 85,0 | 25.5 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 72,0 | 14.4 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 29/100 | Technical measurement | 11.6 / 40 |
| Accessibility | 95/100 | Technical measurement | 28.5 / 30 |
| Findability (SEO) | 92/100 | Technical measurement | 13.8 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Tyre price and stock level displayed without logging in OBSERVATIONTuotelistaus (/kauppa/): renkaita 34,35 euroa, 35,04 euroa, 35,14 euroa; etusivu: Linglong Comfort Master 155/65-14 75H 43,55 euroa, näkyvät ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and the free delivery threshold stated before the shopping cart OBSERVATIONTilausohjeet: 'toimituskulu 45 euroa/sarja (1-4 rengasta)'. | Yes | Website + AI extraction | 15.0 / 15 |
| Tyre size or vehicle search (registration number or width/profile/rim) on the page OBSERVATIONEtusivun haku: renkaan leveys, profiilisuhde, vannekoko, kausi/automalli ja valmistaja. | Yes | Website + AI extraction | 15.0 / 15 |
| EU tyre label (fuel class, wet grip, noise) shown on the product page OBSERVATIONtuotelistaus näyttää renkaan koon sekä kuormitus- ja nopeusindeksin (esim. 75H), mutta EU-rengasmerkinnän luokkia (polttoaine, märkäpito, melu dB) ei esitetä. | No | Website + AI extraction | 0.0 / 15 |
| Availability and price of installation service or partner network stated OBSERVATIONTilausohjeet: 'asennuspaketti' ostettavissa verkkokaupasta, sisältää kaiken asennuksessa tarvittavan ja on maksettu ennakkoon; asennuspaikkoja voi hakea. HAVAINTO: hinta vaihtelee sijainnin mukaan. | Yes | Website + AI extraction | 10.0 / 10 |
| Right of return and warranty or complaint instructions clearly stated OBSERVATIONReturns and refunds: 14-day right of return for unused products; tyres carry the manufacturer's warranty. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) or responsible company clearly stated OBSERVATIONOta yhteyttä: Riekkoniemi Oy, y-tunnus 2396572-9, osoite Ylöjärventie 356, Viljakkala. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONOta yhteyttä: puhelin ja WhatsApp +358 44 777 0506. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONOta yhteyttä: info@mprenkaat.fi. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONOta yhteyttä: 'Ei botteja, vaan oikeita ihmisiä. Olemme paikalla aina kun ehdimme.' | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown OBSERVATIONkiinteitä aukioloaikoja ei ilmoiteta. | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONerillistä usein kysytyt -osiota ei ole. | No | Website + AI extraction | 0.0 / 15 |
| Mobile app OBSERVATIONno mobile app is mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 72/100 | AI analysis | 24.5 / 34 |
| Findability of pricing | 78/100 | AI analysis | 25.7 / 33 |
| Content coverage | 66/100 | AI analysis | 21.8 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and warranty or complaint instructions clearly stated OBSERVATIONReturns and refunds: 14-day right of return for unused products; tyres carry the manufacturer's warranty. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Riekko.eu-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +42.5 points: 44.5 → 87.0, rank 5 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.