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On the basic metrics alone, the score was 50.5 and the rank 6. The score is now 53.2 and rank 4 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Fira on valtakunnallinen rakennusliike, joka markkinoi putkiremonttiaan läpinäkyväksi: prosessin vaiheista tiedotetaan avoimesti ja kohteelle nimetaan oma palveluinsinööri. Läpinäkyvyys koskee kuitenkin viestintaa, ei hintaa: hinnoittelumallia, takuuvuosia tai konkreettista aikataulua ei kerrota verkossa. Operoiva yhtiö (Fira Oy 3243001-3) ja referenssit ovat esillä.
Buying motives checked on 14.10.2026 and basic metrics measured on 20.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Price estimate on the page | 22 p × 0.0 % | 0.0 |
| Financing or payment period | 10 p × 100.0 % | 10.0 |
| Whole renovation from one provider | 10 p × 100.0 % | 10.0 |
| Free survey or plan | 8 p × 100.0 % | 8.0 |
| Basic metrics | 50 % × 50,5 | 25.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price estimate on the page | No euro price was found on the pipe renovation page or the Ketterä Vakio page. The pages only talk about a cheaper contract price. | fira.fi, pipe renovations checked 14.10.2026 | 0.0 / 22 |
| Financing or payment period NOTEThe financing applies to a shareholder's home renovation work, not the whole contract. | Santander loan for home and bathroom work carried out alongside a pipe renovation | fira.fi checked 14.10.2026 | 10.0 / 10 |
| Whole renovation from one provider | Fira Ketterä: the whole renovation from project planning to implementation as one package | fira.fi checked 14.10.2026 | 10.0 / 10 |
| Free survey or plan | Free site survey | fira.fi checked 14.10.2026 | 8.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 59,8 | 17.9 |
| Transparency | 30 % × 35,0 | 10.5 |
| Reachability | 20 % × 45,0 | 9.0 |
| AI quality score | 20 % × 65,5 | 13.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 28/100 | Technical measurement | 11.2 / 40 |
| Accessibility | 83/100 | Technical measurement | 24.9 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 58/100 | Technical measurement | 8.7 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Pricing model or price-per-square-metre range publicly stated OBSERVATIONOispa putkiremontti- ja putkiremontit-sivut kuvaavat prosessin läpinäkyvyyden mutta eivat esita hinnoittelumallia eivatka neliöhintaa; hinta ohjataan kysymaan yhteyshenkilolta. | No | Website + AI extraction | 0.0 / 25 |
| Methods offered (traditional, sock method, coating) described OBSERVATIONPutkiremontit-sivu: 'Fira Ketterä' -kokonaispalvelu ja perinteinen urakointi kuvattu; yksittaisia menetelmiä (sukitus, pinnoitus) ei eritellä. | Partly | Website + AI extraction | 7.5 / 15 |
| Warranty on work or system in years stated OBSERVATIONtyön tai järjestelmän takuuaikaa ei ilmoiteta mitatuilla sivuilla. | No | Website + AI extraction | 0.0 / 15 |
| Duration of the project and of work per apartment stated OBSERVATIONsivu lupaa 'markkinajohtavan lyhyen asumishaitta-ajan' mutta ei ilmoita konkreettista kestoa viikkoina. | Partly | Website + AI extraction | 7.5 / 15 |
| Published reference projects displayed OBSERVATIONReferences page published. | Yes | Website + AI extraction | 10.0 / 10 |
| ISO certification, RALA qualification or other quality assurance mentioned OBSERVATIONRALA-, ISO- tai muuta laadunvarmistusta ei mainita mitatuilla putkiremonttisivuilla. | No | Website + AI extraction | 0.0 / 10 |
| Operating company and Business ID displayed OBSERVATIONYhteystiedot-sivu: Fira Oy, Y-tunnus 3243001-3. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONYhteystiedot: myyntijohtaja Sami Kokkonen +358 400 204 250. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONYhteystiedot-sivulla henkilokohtaiset sähköpostit ja asukaspalvelu@fira.fi. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONthere is no chat support. | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONopening hours are not stated. | No | Website + AI extraction | 0.0 / 15 |
| FAQ section OBSERVATIONusein kysytyt kysymykset -osiota ei ole mitatuilla sivuilla. | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 38/100 | AI analysis | 12.5 / 33 |
| Content coverage | 76/100 | AI analysis | 25.1 / 33 |
Oletko Fira-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +45.7 points: 53.2 → 98.9, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.