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Niinatar

Rank 4 · Formalwear rental · Checked 17.10.2026

Websiteniinatar.fi
OwnerNiinatar (private sole trader, Business ID 1980014-7, entrepreneur Niina Kuhta), founded 2005; specialist shop for wedding and party dresses, stores in Helsinki and Oulu (niinatar.fi)
Business ID1980014-7
Registered in Finland (PRH)–
LCP (mobile)5.8 s
Basic metrics65.4, rank 3
61.9SCORE
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On the basic metrics alone, the score was 65.4 and the rank 3. The score is now 61.9 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 18.8.2026

Niinatar julkaisee miesten vuokrapukujen hinnaston ja kertoo pesujen, huoltojen ja korjausten sisältyvän vuokraan; Y-tunnus ja myymälöiden yhteystiedot ovat esillä. Vuokra-aika ja pantti- sekä vahinkoehdot jäävät kuitenkin kertomatta verkossa.

Strengths

  • Rental suit price list online: tailcoat 179 euros, academic tailcoat 199 euros and black tuxedo 169 euros with package contents
  • Vuokrahintaan sisältyvät pesut, huollot ja korjaukset; sovituspalvelu (muun muassa lounge-sovitus) ja nettiajanvaraus kuvattu
  • Y-tunnus (1980014-7) sekä myymälöiden (Helsinki, Oulu) puhelinnumerot ja sähköpostit esillä

Areas to improve

  • Vuokra-aikaa ja palautusajankohtaa ei kerrota verkossa
  • Pantti- tai vahingonkorvausehtoja ei avata julkisilla sivuilla
  • Aukioloajat eivät näy selkeästi, palvelu on ensisijaisesti ajanvarauksella

How the score is calculated

Buying motives checked 17.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

61.9 / 100
Price of a tailcoat package20 p × 71.0 %14.2
Cancellation terms12 p × 25.0 %3.0
Liability for damage8 p × 100.0 %8.0
Repair sewing price5 p × 80.0 %4.0
Delivery by post5 p × 0.0 %0.0
Basic metrics50 % × 65,432.7

Buying motives · weight 50 p

29,2 / 50
MetricMeasured valueSourcePoints
Price of a tailcoat packageFrakki €179niinatar.fi
checked 17.10.2026
14.2 / 20
Cancellation termsMore than 30 days before: 50% is refunded, after that the full price is withheldniinatar.fi
checked 17.10.2026
3.0 / 12
Liability for damage
NOTEWithout insurance, the renter buys the damaged product at its selling price.
Insurance 39 €, excess 0 €niinatar.fi
checked 17.10.2026
8.0 / 8
Repair sewing priceModification work €20niinatar.fi
checked 17.10.2026
4.0 / 5
Delivery by postThe price list and terms on the Vuokrapuvut page do not mention postage or online ordering.niinatar.fi, costume rental
checked 17.10.2026
0.0 / 5

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

65.4 / 100
Digital quality30 % × 61,818.5
Transparency30 % × 67,520.2
Reachability20 % × 52,510.5
AI quality score20 % × 80,716.1

Digital quality · weight 30%

61.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)28/100Technical measurement11.2 / 40
Accessibility84/100Technical measurement25.2 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices69/100Technical measurement10.3 / 15

Transparency · weight 30%

67.5 / 100
MetricMeasured valueSourcePoints
Rental price list publicly displayed without contacting
OBSERVATIONVuokrapuvut: 'VUOKRAPUKUJEN HINNASTO: Frakki 179 euroa... Akateeminen Frakki 199 euroa... Musta Smokki 169 euroa'.
YesWebsite + AI extraction25.0 / 25
Rental period and return time stated
OBSERVATIONvuokrapukusivulla ei mainita vuokra-aikaa tai palautusajankohtaa.
NoWebsite + AI extraction0.0 / 15
Fitting and full size range stated
OBSERVATIONNavigaatiossa Sovitus, Puvun sovitus ja Lounge-elämys; ajanvaraus sovitukseen kuvattu.
YesWebsite + AI extraction15.0 / 15
Damage, compensation and cleaning terms stated
OBSERVATIONpesut ja huollot hoidetaan vuokraamon toimesta, mutta asiakkaan korvausvastuuta vahinkotilanteessa ei kerrota julkisilla sivuilla.
PartlyWebsite + AI extraction7.5 / 15
Deposit or security amount statedNoWebsite + AI extraction0.0 / 10
Inclusion or price of modification and repair work stated
OBSERVATIONVuokrapuvut: 'Vuokrapuvun etuihin kuuluu, että me hoidamme pesut, huollot ja korjaukset'.
YesWebsite + AI extraction10.0 / 10
Business ID or sole trader name and operating area shown
OBSERVATIONMyymälät-sivu: 'Y-tunnus 1980014-7'.
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

52.5 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONMyymälät: Helsinki +358451205227, Oulu +358503011866.
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONniinatar@niinatar.fi, niinataroulu@niinatar.fi.
YesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownPartlyWebsite + AI extraction7.5 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

80.7 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing82/100AI analysis27.1 / 33
Content coverage80/100AI analysis26.4 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +21.3 points: 61.9 → 83.2, rank 4 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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