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On the basic metrics alone, the score was 65.4 and the rank 3. The score is now 61.9 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Niinatar julkaisee miesten vuokrapukujen hinnaston ja kertoo pesujen, huoltojen ja korjausten sisältyvän vuokraan; Y-tunnus ja myymälöiden yhteystiedot ovat esillä. Vuokra-aika ja pantti- sekä vahinkoehdot jäävät kuitenkin kertomatta verkossa.
Buying motives checked 17.10.2026 and basic metrics measured 18.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Price of a tailcoat package | 20 p × 71.0 % | 14.2 |
| Cancellation terms | 12 p × 25.0 % | 3.0 |
| Liability for damage | 8 p × 100.0 % | 8.0 |
| Repair sewing price | 5 p × 80.0 % | 4.0 |
| Delivery by post | 5 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 65,4 | 32.7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Price of a tailcoat package | Frakki €179 | niinatar.fi checked 17.10.2026 | 14.2 / 20 |
| Cancellation terms | More than 30 days before: 50% is refunded, after that the full price is withheld | niinatar.fi checked 17.10.2026 | 3.0 / 12 |
| Liability for damage NOTEWithout insurance, the renter buys the damaged product at its selling price. | Insurance 39 €, excess 0 € | niinatar.fi checked 17.10.2026 | 8.0 / 8 |
| Repair sewing price | Modification work €20 | niinatar.fi checked 17.10.2026 | 4.0 / 5 |
| Delivery by post | The price list and terms on the Vuokrapuvut page do not mention postage or online ordering. | niinatar.fi, costume rental checked 17.10.2026 | 0.0 / 5 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 61,8 | 18.5 |
| Transparency | 30 % × 67,5 | 20.2 |
| Reachability | 20 % × 52,5 | 10.5 |
| AI quality score | 20 % × 80,7 | 16.1 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 28/100 | Technical measurement | 11.2 / 40 |
| Accessibility | 84/100 | Technical measurement | 25.2 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 69/100 | Technical measurement | 10.3 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Rental price list publicly displayed without contacting OBSERVATIONVuokrapuvut: 'VUOKRAPUKUJEN HINNASTO: Frakki 179 euroa... Akateeminen Frakki 199 euroa... Musta Smokki 169 euroa'. | Yes | Website + AI extraction | 25.0 / 25 |
| Rental period and return time stated OBSERVATIONvuokrapukusivulla ei mainita vuokra-aikaa tai palautusajankohtaa. | No | Website + AI extraction | 0.0 / 15 |
| Fitting and full size range stated OBSERVATIONNavigaatiossa Sovitus, Puvun sovitus ja Lounge-elämys; ajanvaraus sovitukseen kuvattu. | Yes | Website + AI extraction | 15.0 / 15 |
| Damage, compensation and cleaning terms stated OBSERVATIONpesut ja huollot hoidetaan vuokraamon toimesta, mutta asiakkaan korvausvastuuta vahinkotilanteessa ei kerrota julkisilla sivuilla. | Partly | Website + AI extraction | 7.5 / 15 |
| Deposit or security amount stated | No | Website + AI extraction | 0.0 / 10 |
| Inclusion or price of modification and repair work stated OBSERVATIONVuokrapuvut: 'Vuokrapuvun etuihin kuuluu, että me hoidamme pesut, huollot ja korjaukset'. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID or sole trader name and operating area shown OBSERVATIONMyymälät-sivu: 'Y-tunnus 1980014-7'. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONMyymälät: Helsinki +358451205227, Oulu +358503011866. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONniinatar@niinatar.fi, niinataroulu@niinatar.fi. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 80/100 | AI analysis | 26.4 / 33 |
Are you a Niinatar customer? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +21.3 points: 61.9 → 83.2, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.