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GorillaRent

Rank 5 · Van rental · Checked 15.10.2026

Websitegorillarent.fi
OwnerNaturon Oy, van and moving van rental in Oulu, Turku and Rovaniemi (secondary business name GorillaRent)
Business ID2831737-6
Registered in Finland (PRH)2017
LCP (mobile)5.6 s
Basic metrics70.2, rank 3
46.3SCORE
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On the basic metrics alone, the score was 70.2 and the rank 3. The score is now 46.3 and rank 5 (▼ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 26 August 2026

GorillaRent on Oulussa, Turussa ja Rovaniemellä toimiva pakettiautovuokraamo, jonka läpinäkyvyys on poolin parhaita: hinnat kokoluokittain, omavastuu ja verkkovaraus näkyvät suoraan. Suurin puute on kilometriehtojen puuttuminen hinnaston yhteydestä.

Strengths

  • Prices are shown directly online by size class: 10 m3 vehicle 30 €/2 h, 75 €/6 h and 115 €/day, and 13 m3 vehicle 30 €/2 h, 90 €/6 h and 135 €/day.
  • Vakuutuksen omavastuu kerrotaan avoimesti (2500 e) ja sen voi pienentää 300 euroon lisämaksulla 19,90 e/vrk.
  • Kalusto ja toimipisteet on kuvattu selkeästi (Oulu, Turku, Rovaniemi) ja auton voi varata verkossa varauskalenterista; mukana on veloituksetta muuttovarusteita.

Areas to improve

  • Vuokraan sisältyvää kilometrimäärää tai ylityshintaa ei kerrota hinnaston yhteydessä.
  • Business ID is not shown on the website.
  • Aukioloaikoja ei kerrota kattavasti, vain kuljetuspäivät mainitaan.

How the score is calculated

Buying motives checked 15.10.2026 and basic metrics measured 26.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

46.3 / 100
Daily price24 p × 30.0 %7.2
Basic excess12 p × 0.0 %0.0
Kilometres included in the price8 p × 50.0 %4.0
Free cancellation period6 p × 0.0 %0.0
Basic metrics50 % × 70,235.1

Buying motives · weight 50 p

11,2 / 50
MetricMeasured valueSourcePoints
Daily price
NOTECheapest van (10 m³). The 13 m³ van costs 135 €/day.
Smaller van €115/daygorillarent.fi
checked 15.10.2026
7.2 / 24
Basic excess
NOTEExtra cover 19.90 €/day reduces the excess to 300 euros.
Deductible €2,500gorillarent.fi
checked 15.10.2026
0.0 / 12
Kilometres included in the price
NOTEFree kilometres can be purchased for 38 €/day.
Mileage limit 200 km/daygorillarent.fi
checked 15.10.2026
4.0 / 8
Free cancellation periodCancellation terms were not found on the site. Pages checked: van rental, trailer rental and the site sitemap, which has no terms page.gorillarent.fi, van rental
checked 15.10.2026
0.0 / 6

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

70.2 / 100
Digital quality30 % × 74,122.2
Transparency30 % × 76,022.8
Reachability20 % × 52,510.5
AI quality score20 % × 73,314.7

Digital quality · weight 30%

74.1 / 100
MetricMeasured valueSourcePoints
Performance (mobile)50/100Technical measurement20.0 / 40
Accessibility96/100Technical measurement28.8 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices77/100Technical measurement11.6 / 15

Transparency · weight 30%

76.0 / 100
MetricMeasured valueSourcePoints
Rental price list per day or hour publicly displayed in euros
OBSERVATION10 m3: 30 e/2 h, 75 e/6 h, 115 e/vrk. 13 m3: 30 e/2 h, 90 e/6 h, 135 e/vrk.
YesWebsite + AI extraction30.0 / 30
Insurance and excess stated
OBSERVATIONOmavastuu 2500 e; +19,90 e/vrk pienentää omavastuun 300 euroon.
YesWebsite + AI extraction14.0 / 14
Fleet size classes (m3 or model) described
OBSERVATION10 m3 ja 13 m3 tavaratilan Citroen Jumper -autot.
YesWebsite + AI extraction12.0 / 12
The car can be booked onlineYesWebsite + AI extraction12.0 / 12
Kilometres included in the rental and excess price stated
OBSERVATIONhinnaston yhteydessä ei mainita sisältyviä kilometrejä eikä ylityshintaa.
NoWebsite + AI extraction0.0 / 8
Branches or pick-up and return terms stated
OBSERVATIONOulu (Palolantie 3), Turku ja Rovaniemi.
YesWebsite + AI extraction8.0 / 8
Business ID (Y-tunnus) shownNoWebsite + AI extraction0.0 / 8
Independent review source shownNoWebsite + AI extraction0.0 / 8

Reachability · weight 20%

52.5 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownPartlyWebsite + AI extraction7.5 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

73.3 / 100
MetricMeasured valueSourcePoints
Clarity of information74/100AI analysis25.2 / 34
Findability of pricing80/100AI analysis26.4 / 33
Content coverage66/100AI analysis21.8 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +19.9 points: 46.3 → 66.2, rank 5 → 2.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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