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R.M. Heino

Rank 2 · Motorcycle servicing · Checked 16.10.2026

Websitermheino.fi
OwnerR.M. Heino Oy (Business ID 0748389-3) is a full-service motorcycle shop and authorised brand service centre operating in Tampere; also serves in Espoo; hourly rate 105 e including VAT.
Business ID0748389-3
Registered in Finland (PRH)1989
LCP (mobile)23.6 s
Basic metrics75.6, rank 2
64.4SCORE
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CHANGE FROM PREVIOUS

On the basic metrics alone, the score was 75.6 and the rank 2. The score is now 64.4 and rank 2 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 3 September 2026

R.M. Heino on täyden palvelun moottoripyöräliike Tampereella ja Espoossa, jolla on selkeä julkinen hinnasto (105 €/h) ja laajat merkkihuolto-oikeudet kuudelle brändille. Kolme toimipistettä ja avoinna olevat aukioloajat tekevät palvelusta helposti lähestyttävän, mutta verkkoajanvarauksen toimivuus jää epäselväksi.

Strengths

  • Hourly rate of 105 €/h clearly displayed publicly on the price list page
  • Kolme toimipistettä (Espoo, Tampere, Oulu) aukioloajoineen näkyvissä
  • Valtuutettu merkkihuolto useille brändeille: Ducati, Harley-Davidson, Suzuki, Polaris, Indian, CFMOTO

Areas to improve

  • Verkkoajanvaraus epäselvä, 'TILAA HUOLTO' -painikkeet etusivulla mutta lomake ei avaudu suoraan
  • Y-tunnus näkyy footerissa mutta ei huoltosivulla
  • Chat- tai pikayhteys puuttuu, vain puhelin ja sähköposti

How the score is calculated

Buying motives checked on 16.10.2026 and basic metrics measured on 3.9.2026 from public sources. Same formula for everyone, read the full methodology.

Total score · weighted total

64.4 / 100
Price per working hour22 p × 42,9 %9.4
Winter storage price14 p × 22,7 %3.2
Servicing prices shown10 p × 100.0 %10.0
Replacement bike during servicing4 p × 100.0 %4.0
Basic metrics50 % × 75,637.8

Buying motives · weight 50 p

26,6 / 50
MetricMeasured valueSourcePoints
Price per working hour€105/h (Espoo)rmheino.fi
checked 16.10.2026
9.4 / 22
Winter storage price
NOTEIn Tampere a motorcycle costs 250 €, a bag load 280 €. In Espoo a bag load costs 340 €.
300 € (motorcycle, Espoo)rmheino.fi
checked 16.10.2026
3.2 / 14
Servicing prices shownHourly rate 105 €, tyre work from 36.75–52.50 €rmheino.fi
checked 16.10.2026
10.0 / 10
Replacement bike during servicingRental bike 49 €/day, incl. 100 kmrmheino.fi
checked 16.10.2026
4.0 / 4

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

75.6 / 100
Digital quality30 % × 64,819.4
Transparency30 % × 90,027.0
Reachability20 % × 60,012.0
AI quality score20 % × 85,617.1

Digital quality · weight 30%

64.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)21/100Technical measurement8.4 / 40
Accessibility90/100Technical measurement27.0 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices96/100Technical measurement14.4 / 15

Transparency · weight 30%

90.0 / 100
MetricMeasured valueSourcePoints
Service prices or hourly charge in euros publicly displayed on the website
OBSERVATIONrmheino.fi/huolto-tampere/ näyttää: 'Moottoripyörä huoltojen hinnasto, Tuntiveloitus: 105 € / h'
YesWebsite + AI extraction30.0 / 30
Appointment or service slot can be booked online without calling
OBSERVATIONEtusivulla painikkeet 'TILAA HUOLTO ESPOON TOIMIPISTEESTÄ' ja 'TILAA HUOLTO TAMPEREEN TOIMIPISTEESTÄ', kohteet eivät avaudu suoraan lomakkeeseen plain-text-haun perusteella
PartlyWebsite + AI extraction10.0 / 20
Service range clearly described (seasonal service, tyre change, brand service rights)
OBSERVATIONHuoltosivulla mainitaan merkkihuolto, määräaikaishuollot, kausihuollot, lisävarusteasennukset, vakuutusyhtiöiden vauriokorjaukset; myös vesijetit, mönkijät ja moottorikelkat
YesWebsite + AI extraction15.0 / 15
Branch and opening hours stated on the website
OBSERVATIONFooterissa kolme toimipistettä osoitteineen ja 'Aukioloajat: Myynti: ma-pe 10-18, la 10-14; Huolto Tampere: ma-pe 09-17; Huolto Espoo: ma-pe 10-18'
YesWebsite + AI extraction15.0 / 15
Business ID or legal company name displayed on the website
OBSERVATIONrmheino.fi-etusivun footerissa teksti 'Y-tunnus: 0748389-3'
YesWebsite + AI extraction10.0 / 10
Brand service right or independent recognition displayed (authorised service, membership, certification)
OBSERVATIONSivustolla mainitaan 'Edustamamme merkit - Ducati, H-D, Suzuki, Polaris, Indian, CFMOTO' ja huoltosivulla 'ammattitaitoinen ja koulutettu merkkihuolto moottoripyörille' viitaten valtuutettuun asemaan
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownYesWebsite + AI extraction15.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

85.6 / 100
MetricMeasured valueSourcePoints
Clarity of information82/100AI analysis27.9 / 34
Findability of pricing85/100AI analysis28.1 / 33
Content coverage90/100AI analysis29.7 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +11.2 points: 64.4 → 75.6, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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