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Kylmämaa

Rank 4 · Snowmobile and ATV rental · Checked 16.10.2026

Websitekylmamaa.fi
OwnerKylmämaan Ohjelmat Oy (Y 0750006-7), aux-nimet Tunturilapin Matkat/Ohjelmat Oy, Kylmämaa Tours ja LappeanLohi; Ylläsjärvellä (Hotellintie 4); kelkkavuokraus kokeneiden kelkkailijoiden omatoimiretkeilyyn Ylläksen reiteillä.
Business ID0750006-7
Registered in Finland (PRH)1989
LCP (mobile)37,9 s
Basic metrics69.2, rank 5
68.9SCORE
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On the basic metrics alone, the score was 69.2 and the rank 5. The score is now 68.9 and rank 4 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 6 September 2026

Kylmämaa (Kylmämaan Ohjelmat Oy, 0750006-7) tarjoaa Ylläksellä omatoimista kelkkavuokrausta selkeillä hinnoilla, omavastuulla (1 500 €) ja hyvällä varustekuvauksella. Varausjärjestelmä perustuu yhteydenottoon eikä Y-tunnus näy sivustolla.

Strengths

  • Company name (Kylmämaan Ohjelmat Oy) and contact details shown in the footer, transparency about the corporate structure
  • Hinnasto kattava: tuntihinnat (65 €/h), päivähinta (220 €) ja vuorokausihinnat (280 €) selkeästi esillä
  • Ikäraja ja ajokorttikategoria kerrottu: 'kelkan vuokraajan on oltava täysi-ikäinen; T-kortin omaavalla 15-vuotiaalla ajo-oikeus'

Areas to improve

  • Y-tunnus puuttuu sivustolta; footerissa on yhtiön nimi mutta ei y-tunnusta
  • Varausjärjestelmä epäselvä: VARAA-painike ohjaa yhteydenottoon eikä suoraan online-varauskalenteriin
  • Ei aukioloaikoja kelkkavuokraussivulla

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 6.9.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

68.9 / 100
Daily rental24 p × 73.3 %17.6
Kilometres included in the price10 p × 100.0 %10.0
Excess in case of accidental damage10 p × 66.7 %6.7
Online booking6 p × 0.0 %0.0
Basic metrics50 % × 69,234.6

Buying motives · weight 50 p

34,3 / 50
MetricMeasured valueSourcePoints
Daily rental
NOTE24 hours 300 €. The price does not include fuel. The price list is for the winter season 2026–2027.
Lynx Adventure ACE 600 day (9–17) €240kylmamaa.fi
checked 16.10.2026
17.6 / 24
Kilometres included in the priceFree kilometres, no mileage limitskylmamaa.fi
checked 16.10.2026
10.0 / 10
Excess in case of accidental damageDriver's maximum deductible €1,500kylmamaa.fi
checked 16.10.2026
6.7 / 10
Online bookingThe snowmobile rental page has only a Book button, and it is not clear from the page whether it is an online booking or a contact request.kylmamaa.fi, snowmobile rental
checked 16.10.2026
0.0 / 6

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

69.2 / 100
Digital quality30 % × 56,316.9
Transparency30 % × 89,026.7
Reachability20 % × 45,09.0
AI quality score20 % × 83,316.7

Digital quality · weight 30%

56.3 / 100
MetricMeasured valueSourcePoints
Performance (mobile)14/100Technical measurement5.6 / 40
Accessibility91/100Technical measurement27.3 / 30
Findability (SEO)83/100Technical measurement12.4 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

89.0 / 100
MetricMeasured valueSourcePoints
Daily rate (e) publicly displayed before bookingYesWebsite + AI extraction30.0 / 30
Deductible or liability limitation terms clearly statedYesWebsite + AI extraction20.0 / 20
Age limit or driving licence category stated (T-card/18 y etc.)YesWebsite + AI extraction15.0 / 15
Equipment included in the price described (helmet, overalls, shoes, etc.)YesWebsite + AI extraction12.0 / 12
The sledge can be booked online or via a booking calendarPartlyWebsite + AI extraction5.0 / 10
Fuel consumption stated (included in the price or charged separately)YesWebsite + AI extraction7.0 / 7
Business ID or operating company clearly displayed on the websiteNoWebsite + AI extraction0.0 / 6

Reachability · weight 20%

45.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionNoWebsite + AI extraction0.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

83.3 / 100
MetricMeasured valueSourcePoints
Clarity of information83/100AI analysis28.2 / 34
Findability of pricing87/100AI analysis28.7 / 33
Content coverage80/100AI analysis26.4 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +20.4 points: 68.9 → 89.3, rank 4 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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