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Calm

Rank 2 · Meditation apps · Checked 13.10.2026

Websitecalm.com
OwnerCalm.com, Inc. (USA), an independent meditation and sleep company based in San Francisco
Business IDNo Finnish business ID (Y-tunnus)
LCP (mobile)5.1 s
Basic metrics50.9, rank 4
66.5SCORE
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On the basic metrics alone, the score was 50.9 and the rank 4. The score is now 66.5 and rank 2 (▲ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 10.8.2026

Calm on maailman tunnetuin meditaatiosovellus (Calm.com, Inc., Yhdysvallat). Sivusto kuvaa sisällön ja peruutusohjeet selkeästi, mutta tilauksen euromääräistä hintaa ei kerrota missään verkkosivulla, vaan se paljastuu vasta sovelluskaupassa. Sisältö on kokonaan englanniksi.

Strengths

  • An extensive English-language frequently asked questions section clearly explains what the order includes
  • Tilauksen peruutus ja automaattinen uusiutuminen kuvattu vaihe vaiheelta ('How do I cancel?')
  • Saatavilla iOS-, Android- ja verkkoselaimessa sekä Apple TV:llä, Apple Watchilla ja WearOS:llä

Areas to improve

  • Tilauksen euromääräistä kuukausi- tai vuosihintaa ei näytetä sivustolla lainkaan; /subscribe ohjaa suoraan tilin luontiin
  • Ei suomenkielistä sisältöä eikä käyttöliittymää; koko palvelu on englanniksi
  • Ilmaisversion ja maksullisen tilauksen erot jäävät epäselviksi; sivu puhuu vain 'Try Calm for Free' -kokeilusta

How the score is calculated

Buying motives checked 13.10.2026 and basic metrics measured 10.8.2026 from public sources. Same formula for everyone, read the full methodology.

Total score · weighted total

66.5 / 100
Free use18 p × 50.0 %9.0
Money back16 p × 100.0 %16.0
Order cancellation16 p × 100.0 %16.0
Basic metrics50 % × 50,925.4

Buying motives · weight 50 p

41,0 / 50
MetricMeasured valueSourcePoints
Free use
NOTEThe site does not mention a permanent free tier; the terms refer to a trial period.
"Try Calm for Free" on the front pagecalm.com
checked 13.10.2026
9.0 / 18
Money backFull refund within 14 days of purchasecalm.com
checked 13.10.2026
16.0 / 16
Order cancellation
NOTEA subscription bought from an app store is cancelled in the store.
An order placed on Calm's site can be cancelled from your own profile pagecalm.com
checked 13.10.2026
16.0 / 16

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

50.9 / 100
Digital quality30 % × 78,823.6
Transparency30 % × 35,010.5
Reachability20 % × 25,05.0
AI quality score20 % × 58,811.8

Digital quality · weight 30%

78.8 / 100
MetricMeasured valueSourcePoints
Performance (mobile)47/100Technical measurement18.8 / 40
Accessibility100/100Technical measurement30.0 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

35.0 / 100
MetricMeasured valueSourcePoints
Monthly and annual price publicly displayed in euros without logging in
OBSERVATIONEtusivulla ja /subscribe-sivulla (399 merkin kirjautumiskuori) ei euromääräistä hintaa; hinnoittelu sovelluskaupan takana.
NoWebsite + AI extraction0.0 / 30
Limits of the free version and differences from the paid version stated
OBSERVATIONEtusivun painike 'Try Calm for Free' ja peruutus-FAQ mainitsee 'free trial', mutta pysyvän ilmaisversion rajoja ei kuvata; 'What's included in a Calm subscription?' listaa vain maksullisen sisällön.
PartlyWebsite + AI extraction10.0 / 20
Automatic subscription renewal and cancellation stated
OBSERVATIONFAQ 'How do I cancel?': 'You can cancel your Calm subscription's auto-renewal or free trial at any time' + vaiheittaiset ohjeet (Profile > Settings > Manage Subscription).
YesWebsite + AI extraction15.0 / 15
Finnish-language content or API available
OBSERVATIONSivusto ja sovellussisältö vain englanniksi; ei fi-lokalisaatiota.
NoWebsite + AI extraction0.0 / 15
Owning company stated on the site
OBSERVATIONAlatunniste: 'Copyright © 2026 Calm. All rights reserved'; brändinimi näkyy, virallista yhtiönimeä (Calm.com, Inc.) ei etusivulla.
PartlyWebsite + AI extraction10.0 / 20

Reachability · weight 20%

25.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONNo phone number on the website.
NoWebsite + AI extraction0.0 / 30
Email shown
OBSERVATIONAlatunnisteessa 'Contact Us' -linkki, mutta sähköpostiosoitetta ei näytetä.
NoWebsite + AI extraction0.0 / 15
Chat support
OBSERVATIONChat support not mentioned.
NoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONCustomer service opening hours are not displayed.
NoWebsite + AI extraction0.0 / 15
FAQ section
OBSERVATIONEtusivulla laaja 'Frequently Asked Questions' -osio useilla kysymyksillä.
YesWebsite + AI extraction15.0 / 15
Mobile app
OBSERVATIONFAQ 'What devices support the Calm app?': 'Calm is available on iOS, Android, Web, in addition to Apple TV, Apple Watch, Google WearOS, and Samsung Health.'
YesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

58.8 / 100
MetricMeasured valueSourcePoints
Clarity of information74/100AI analysis25.2 / 34
Findability of pricing20/100AI analysis6.6 / 33
Content coverage82/100AI analysis27.1 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +24.5 points: 66.5 → 91.0, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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