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LähiTapiola

Rank 3 · Motorhome insurance · Checked 11.10.2026

Websitelahitapiola.fi
OwnerLähiTapiola group's non-life insurance companies (PRH 0211034-2, mutual, owned by customers), motorhome insurance: lahitapiola.fi/henkilo/vakuutukset/ajoneuvovakuutukset/matkailuauton-vakuutus/
Business ID0211034-2
Registered in Finland (PRH)1978
LCP (mobile)17.3 s
Basic metrics67.1, rank 4
67.0SCORE
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On the basic metrics alone, the score was 67.1 and the rank 4. The score is now 67.0 and rank 3 (▲ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 3 October 2026

LähiTapiolan sivu erittelee kaskotasot selvästi ja kertoo ulkomaan voimassaolon, mutta hinnan näkee vasta henkilötunnuksen antamisen jälkeen. Sesonkikatko ja irtaimiston rajaus puuttuvat sivulta.

Strengths

  • The table of comprehensive cover levels Laaja, Suppea and Liikenne clearly shows what is included in each
  • Kertoo kaskon voimassaolon Euroopassa ja vihreän kortin maissa sekä asiakirjat ulkomaanmatkalle
  • Kertoo erikseen että S-ryhmän Bonus kertyy matkailuauton vakuutuksesta

Areas to improve

  • Hinta vaatii henkilötunnuksen jo laskurin alussa
  • Liikennekäytöstäpoistoa ja sesonkikatkoa ei selitetä tuotesivulla
  • Irtaimiston ja sisustuksen korvaus jää maininnan varaan

How the score is calculated

Buying motives checked 11.10.2026 and basic metrics measured 3.10.2026 from public sources. Same formula for everyone, read the full methodology.

Total score · weighted total

67.0 / 100
Customer satisfaction26 p × 47.0 %12.2
Motor insurance bonus14 p × 80.0 %11.2
Taking out insurance10 p × 100.0 %10.0
Basic metrics50 % × 67,133.5

Buying motives · weight 50 p

33,4 / 50
MetricMeasured valueSourcePoints
Customer satisfactionEPSI 74.7epsi-finland.org
checked 11.10.2026
12.2 / 26
Motor insurance bonusMotor insurance bonus up to 80%lahitapiola.fi
checked 11.10.2026
11.2 / 14
Taking out insurancePrice and purchase onlinelahitapiola.fi
checked 11.10.2026
10.0 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

67.1 / 100
Digital quality30 % × 58,417.5
Transparency30 % × 67,520.2
Reachability20 % × 70,014.0
AI quality score20 % × 76,715.3

Digital quality · weight 30%

58.4 / 100
MetricMeasured valueSourcePoints
Performance (mobile)8/100Technical measurement3.2 / 40
Accessibility86/100Technical measurement25.8 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices96/100Technical measurement14.4 / 15

Transparency · weight 30%

67.5 / 100
MetricMeasured valueSourcePoints
The price of motorhome insurance is available from the online calculator directly on the product page without a quote request
OBSERVATIONPainike 'Hae hinta ja osta', mutta lomake alkaa kohdalla 'Henkilötunnus: Tarvitsemme henkilötunnuksesi, jotta voimme laskea hinnan sekä sinulle kuuluvat alennukset.'
PartlyWebsite + AI extraction12.5 / 25
Product page explains what the insurance price is based on (kilometres driven, car details, bonus, road use)
OBSERVATION'Matkailuauton vakuutuksen hintaan vaikuttavat valitun vakuutusturvan laajuuden lisäksi itse auto, sen käyttö, ansaittu bonus ja haltijan tiedot.'
YesWebsite + AI extraction15.0 / 15
Comprehensive (casco) insurance levels or covers are itemised on the page so that it is clear what is included in which
OBSERVATIONTaulukko 'Mitä vakuutus korvaa? Laaja, Suppea, Liikenne' jossa jokaiselle turvalle merkitty sisältyykö vai ei.
YesWebsite + AI extraction20.0 / 20
The page states whether motorhome equipment, fixed interior and movable property are covered
OBSERVATION'Vakuutus korvaa esim. vakiovarusteisiin kuuluville jääkaapille tai kiinteästi asennetulle etuteltalle aiheutuneita vahinkoja.' Irtaimiston rajausta ei kerrota.
PartlyWebsite + AI extraction5.0 / 10
Deregistration from traffic or seasonal break and its effect on the fee explained on the product page
OBSERVATIONTuotesivulla ei ole osiota liikennekäytöstäpoistosta tai sesonkikatkosta.
NoWebsite + AI extraction0.0 / 10
Coverage area abroad and towing or roadside assistance stated on the product page
OBSERVATION'Kaskovakuutus on voimassa Euroopassa ja sen ulkopuolisissa vihreän kortin sopimusmaissa' ja 'Hinausapu sisältyy kaikkiin kaskoihin'.
YesWebsite + AI extraction10.0 / 10
Insurance terms or product description can be downloaded from the product page
OBSERVATIONOsio 'Tuotetiedot ja vakuutusehdot' sisältää linkit 'Ajoneuvovakuutuksen ehdot (pdf)' ja 'Yleiset sopimusehdot (pdf)'.
YesWebsite + AI extraction5.0 / 5
Company's Business ID shown on the product page or in the website footer
OBSERVATIONBusiness ID is not shown on the product page.
NoWebsite + AI extraction0.0 / 5

Reachability · weight 20%

70.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownNoWebsite + AI extraction0.0 / 15
Chat supportYesWebsite + AI extraction15.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appYesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

76.7 / 100
MetricMeasured valueSourcePoints
Clarity of information80/100AI analysis27.2 / 34
Findability of pricing70/100AI analysis23.1 / 33
Content coverage80/100AI analysis26.4 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +16.4 points: 67.0 → 83.4, rank 3 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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