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Ruohonjuuri

Rank 4 · Health food shops · Checked 16.10.2026

Websiteruohonjuuri.fi
OwnerRuohonjuuri Oy (PRH 0510981-4, Helsinki), Finnish; largest owners Dodo ry and Juhani Tenhunen; natural and organic products chain since 1982, shops and online shop
Business ID0510981-4
Registered in Finland (PRH)1983
LCP (mobile)20.7 s
Basic metrics85.2, rank 1
61.0SCORE
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On the basic metrics alone, the score was 85.2 and the rank 1. The score is now 61.0 and rank 4 (▼ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 9.8.2026

Ruohonjuuren verkkokaupassa hinta, pakkauskoko ja ainesosat näkyvät tuotesivulla, toimitustavat on hinnoiteltu ja 14 päivän palautusoikeus kerrottu. Kotimaisuus ja vastuullisuus (vuodesta 1982, B Corp) esillä, mutta Y-tunnus ei löydy ladatuilta sivuilta.

Strengths

  • Product page shows the price, pack size and a SISALTO section with ingredients directly visible
  • Toimitustavat hinnoiteltuina toimitusehdoissa (nouto 0 eur, kotiinkuljetus 6,90 eur ym.)
  • Kuluttajansuojalain 14 päivän palautusoikeus kerrottu selkeästi

Areas to improve

  • Y-tunnusta (numero) ei nay ehtosivuilla, vain operoivan yhtiön nimi Ruohonjuuri Oy
  • Ei ilmaisen toimituksen euromääräistä rajaa vakiotilauksille
  • No own mobile app

How the score is calculated

Buying motives checked 16.10.2026 and basic metrics measured 9.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

61.0 / 100
Cheapest delivery fee18 p × 74,3 %13.4
Free delivery threshold14 p × 0.0 %0.0
Return costs10 p × 50.0 %5.0
Return period8 p × 0.0 %0.0
Basic metrics50 % × 85,242.6

Buying motives · weight 50 p

18,4 / 50
MetricMeasured valueSourcePoints
Cheapest delivery fee
NOTEOther methods: MyPack 4.90 €, Posti parcel 5.90 €. Pickup from the shop 0 €.
Budbee Box €4.40ruohonjuuri.fi
checked 16.10.2026
13.4 / 18
Free delivery thresholdA permanent free delivery threshold is not published in the delivery policy. Free Budbee delivery over 60 € is valid only 1.-31.10.2026.ruohonjuuri.fi, delivery policy · ruohonjuuri.fi, returns policy
checked 16.10.2026
0.0 / 14
Return costsIn-store returns are free of charge; postage costs are paid to the carrierruohonjuuri.fi
checked 16.10.2026
5.0 / 10
Return period14-day right of returnruohonjuuri.fi
checked 16.10.2026
0.0 / 8

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

85.2 / 100
Digital quality30 % × 59,017.7
Transparency30 % × 100,030.0
Reachability20 % × 90,018.0
AI quality score20 % × 87,717.5
Certification bonusmax +3.0+1,5
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

59.0 / 100
MetricMeasured valueSourcePoints
Performance (mobile)26/100Technical measurement10.4 / 40
Accessibility85/100Technical measurement25.5 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices54/100Technical measurement8.1 / 15

Transparency · weight 30%

100.0 / 100
MetricMeasured valueSourcePoints
Price and package size visible on the product page
OBSERVATIONAlennushinta 21,50 € / Normaali hinta 26,95 €, Premium Magnesium Complex, 120 kaps.
YesWebsite + AI extraction25.0 / 25
Ingredient list or nutritional content on the product page
OBSERVATIONTuotesivulla SISALTO-osio ainesosineen ja suositellulla vuorokausiannoksella
YesWebsite + AI extraction20.0 / 20
Delivery costs and free delivery threshold openly stated
OBSERVATIONNouto myymalasta 0,00 eur; kotiinkuljetus 6,90 eur; pakettiautomaatti 5,90 eur; MyPack 4,90 eur (shipping-policy)
YesWebsite + AI extraction20.0 / 20
Right of return and terms clearly stated
OBSERVATIONAsiakkaalla on Suomen kuluttajansuojalain mukainen 14 päivän palautusoikeus siita, kun olet vastaanottanut tilauksesi.
YesWebsite + AI extraction15.0 / 15
Operating company or business ID (Y-tunnus) shown
OBSERVATIONOperoiva yhtiö 'Ruohonjuuri Oy' näkyy toimitusehdoissa; erillistä Y-tunnusta ei nay ladatuilla sivuilla
YesWebsite + AI extraction10.0 / 10
Domestic origin, provenance or certificate stated
OBSERVATIONParempia valintoja vuodesta 1982; myymälät ympari Suomen; Sertifioitu luonnonkosmetiikka ja B Corp -merkki
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

90.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportYesWebsite + AI extraction15.0 / 15
Opening hours shownYesWebsite + AI extraction15.0 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

87.7 / 100
MetricMeasured valueSourcePoints
Clarity of information88/100AI analysis29.9 / 34
Findability of pricing90/100AI analysis29.7 / 33
Content coverage85/100AI analysis28.1 / 33

Certifications (bonus)

+1.5 pts
CertificationStatusBonus
B Corp -sertifiointi
OBSERVATIONruohonjuuri.fi
Verified+1,5

Verified certifications and audits add to the total score (max +3.0). How the bonus is calculated →

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and terms clearly stated
OBSERVATIONAsiakkaalla on Suomen kuluttajansuojalain mukainen 14 paivan palautusoikeus siita, kun olet vastaanottanut tilauksesi.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +20.5 points: 61.0 → 81.5, rank 4 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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