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On the basic metrics alone, the score was 72.4 and the rank 2. The score is now 45.8 and rank 4 (▼ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Booking.com on kansainvälinen alusta, jolla on yli 15 000 majoituspaikkaa Suomessa, mutta mökki on yksi monesta majoitustyypistä. Hinnat näkyvät hakutuloksissa ilman rekisteröitymistä ja sivusto toimii suomeksi. Omistajayhtiö Booking.com B.V. (Alankomaat) on mainittu käyttöehdoissa, eikä suomalaista Y-tunnusta ole.
Buying motives checked 16.10.2026 and basic metrics measured 4.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cancellation protection | 24 p × 40.0 % | 9.6 |
| Booker's fee to the site | 14 p × 0.0 % | 0.0 |
| Booking confirmation | 12 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 72,4 | 36.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cancellation protection | Cancellation terms are set by the service provider of the item and are shown in the booking process | booking.com checked 16.10.2026 | 9.6 / 24 |
| Booker's fee to the site | The general terms and conditions do not state the amount of the booker's service fee. | booking.com, general terms and conditions checked 16.10.2026 | 0.0 / 14 |
| Booking confirmation | The general terms of contract do not say whether the booking is confirmed immediately, as this depends on the property. | booking.com, general terms and conditions checked 16.10.2026 | 0.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 69,5 | 20.8 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 40,0 | 8.0 |
| AI quality score | 20 % × 76,7 | 15.3 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 26/100 | Technical measurement | 10.4 / 40 |
| Accessibility | 99/100 | Technical measurement | 29.7 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Daily or weekly price visible in search results without registration OBSERVATIONBooking.com näyttää yöhinnat jokaisen majoituksen kortissa hakutuloksissa ilman rekisteröitymistä, tämä on Booking.comin globaali perustoiminto. | Yes | Website + AI extraction | 30.0 / 30 |
| Cancellation or booking terms clearly stated OBSERVATION'If you cancel the booking within the acceptable cancellation period, we will refund in full the amount we initially charged you.', terms of use; each listing shows its own cancellation terms on the listing card. | Yes | Website + AI extraction | 20.0 / 20 |
| Cabin can be booked and paid for entirely online OBSERVATIONBooking.com on puhtaasti verkossa toimiva varaus- ja maksamissalusta, varaus ja maksu tapahtuvat kokonaan sivustolla tai sovelluksessa. | Yes | Website + AI extraction | 20.0 / 20 |
| Number of cottages or holiday homes in Finland stated OBSERVATION'15 709 hotellia ja muuta majoituspaikkaa' Suomessa, Finland country page (booking.com/country/fi.fi.html), mutta lukema kattaa kaikki majoitustyypit, ei vain mökit. | Partly | Website + AI extraction | 7.5 / 15 |
| Business ID or owning company displayed on the website OBSERVATION'Kun varaat majoituksen... Booking.com B.V. tarjoaa alustan ja on vastuussa siitä.', käyttöehdot; Booking.com B.V. on alankomaalainen yhtiö, ei suomalainen Y-tunnus. | Yes | Website + AI extraction | 10.0 / 10 |
| Finnish-language customer service available OBSERVATIONSivusto toimii suomeksi; apukeskus suomeksi; chat-tuki 24/7 saatavilla sovelluksen kautta. | Yes | Website + AI extraction | 5.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | No | Website + AI extraction | 0.0 / 15 |
| Chat support | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 78/100 | AI analysis | 26.5 / 34 |
| Findability of pricing | 80/100 | AI analysis | 26.4 / 33 |
| Content coverage | 72/100 | AI analysis | 23.8 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Cancellation or booking terms clearly stated OBSERVATION'If you cancel the booking within the acceptable cancellation period, we will refund in full the amount we initially charged you.', terms of use; each listing shows its own cancellation terms on the listing card. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Booking.com-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +39.8 points: 45.8 → 85.6, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
