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On the basic metrics alone, the score was 71.4 and the rank 3. The score is now 45.3 and rank 6 (▼ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Airbnb on globaali majoitusalusta, jolla on yli tuhat kohdetta Suomessa, mutta tarkka luku ei näy hakutuloksissa. Sivusto toimii kokonaan suomeksi ja sisältää kattavan Apukeskuksen peruutusehtoineen. Hinnat näkyvät hakutuloksissa ilman rekisteröitymistä ja varaus tapahtuu kokonaan verkossa.
Buying motives checked 16.10.2026 and basic metrics measured 4.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cancellation protection | 24 p × 40.0 % | 9.6 |
| Booker's fee to the site | 14 p × 0.0 % | 0.0 |
| Booking confirmation | 12 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 71,4 | 35.7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cancellation protection | The provider's cancellation policy is shown before booking | airbnb.fi checked 16.10.2026 | 9.6 / 24 |
| Booker's fee to the site | The size of the third-party service fee was not found on the checked help centre pages (cancellation terms, service terms of use). | airbnb.fi, help centre, cancellation terms checked 16.10.2026 | 0.0 / 14 |
| Booking confirmation | The checked help centre pages do not show whether the booking is confirmed immediately, as it depends on the destination. | airbnb.fi, help centre, cancellation terms checked 16.10.2026 | 0.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 69,5 | 20.8 |
| Transparency | 30 % × 92,5 | 27.8 |
| Reachability | 20 % × 32,5 | 6.5 |
| AI quality score | 20 % × 79,0 | 15.8 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 32/100 | Technical measurement | 12.8 / 40 |
| Accessibility | 91/100 | Technical measurement | 27.3 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Daily or weekly price visible in search results without registration OBSERVATIONAirbnb-hakutulokset näyttävät yöhinnan jokaisen kohteen kortissa ennen kirjautumista, tarkistettu suomenkielisellä airbnb.fi/s/Suomi/homes -sivulla. | Yes | Website + AI extraction | 30.0 / 30 |
| Cancellation or booking terms clearly stated OBSERVATION'Cancellation options', footer link on airbnb.fi; Help Centre/article/149: 'Find the provider's cancellation terms for all venues, services and experiences'. | Yes | Website + AI extraction | 20.0 / 20 |
| Cabin can be booked and paid for entirely online OBSERVATIONAirbnb on puhtaasti verkossa toimiva varaus- ja maksamissalusta, varaus ja maksu tapahtuvat kokonaan sivustolla tai sovelluksessa. | Yes | Website + AI extraction | 20.0 / 20 |
| Number of cottages or holiday homes in Finland stated OBSERVATIONHakutulossivu näkyy Suomi-haulla mutta näyttää vain 'Over 1,000 stays', tarkka luku ei ole esillä. | Partly | Website + AI extraction | 7.5 / 15 |
| Business ID or owning company displayed on the website OBSERVATION'© 2026 Airbnb, Inc.' ja 'Yritystiedot' -linkki, footer joka sivulla; Airbnb Ireland UC on EU-alueen vastuuyhtiö, ei suomalainen Y-tunnus. | Yes | Website + AI extraction | 10.0 / 10 |
| Finnish-language customer service available OBSERVATIONSivusto on kokonaan suomenkielinen, Apukeskus suomeksi; 'Ota yhteyttä meihin' -lomake saatavilla. | Yes | Website + AI extraction | 5.0 / 5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | No | Website + AI extraction | 0.0 / 30 |
| Email shown | No | Website + AI extraction | 0.0 / 15 |
| Chat support | Partly | Website + AI extraction | 7.5 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 80/100 | AI analysis | 27.2 / 34 |
| Findability of pricing | 82/100 | AI analysis | 27.1 / 33 |
| Content coverage | 75/100 | AI analysis | 24.8 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Cancellation or booking terms clearly stated OBSERVATION'Cancellation options', footer link on airbnb.fi; Help Centre/article/149: 'Find the provider's cancellation terms for all venues, services and experiences'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Airbnb-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +40.3 points: 45.3 → 85.6, rank 6 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
