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On the basic metrics alone, the score was 83.5 and the rank 2. The score is now 69.9 and rank 3 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Muovi ja Lelu (Keravan Muovi ja Lelu Oy, Y-tunnus 0885541-7, myymälä Keravalla) on pitkän linjan lelukauppa laajalla valikoimalla ja läpinäkyvillä ehdoilla: tuotesivulla on hinta (99,95 euroa), saatavuus ja ikäsuositus ('18+'), toimitustavat hintoineen kerrotaan euromääräisesti, ja pidennetty 30 päivän peruutusoikeus, Y-tunnus, puhelin, sähköposti ja aukioloajat ovat esillä. Selkein huomio on noutamattoman paketin 8,90 euron käsittelymaksu.
Buying motives were checked on 18.10.2026 and basic metrics measured on 10.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 18 p × 67,3 % | 12.1 |
| Free delivery threshold | 12 p × 50.0 % | 6.0 |
| Return costs | 10 p × 0.0 % | 0.0 |
| Return period | 10 p × 100.0 % | 10.0 |
| Basic metrics | 50 % × 83,5 | 41.8 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery NOTEPostNord's price. Posti's Postipaketti is 5.99 €. | Parcel locker or service point from 5.29 € | muovijalelu.fi checked 18.10.2026 | 12.1 / 18 |
| Free delivery threshold NOTEAccording to the terms page, the campaign is valid at least during the Christmas season. Applies only to normal-sized parcels. | Orders over 100 €, during the campaign | muovijalelu.fi checked 18.10.2026 | 6.0 / 12 |
| Return costs NOTEReturn fee €5.90 with PostNord, €8.90 with Posti. | Delivery and return costs are charged | muovijalelu.fi checked 18.10.2026 | 0.0 / 10 |
| Return period | 30 days | muovijalelu.fi checked 18.10.2026 | 10.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 79,3 | 23.8 |
| Transparency | 30 % × 100,0 | 30.0 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 86,0 | 17.2 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 55/100 | Technical measurement | 22.0 / 40 |
| Accessibility | 91/100 | Technical measurement | 27.3 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price directly on the product page without logging in OBSERVATIONTuotesivu (selain): hinta '99,95 euroa' suoraan tuotteen kohdalla. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONToimitus- ja maksuehdot: 'Nouto myymälästä 0 euroa', 'Automaatti / palvelupiste: alkaen 5,29 euroa', 'Kotipaketti: alkaen 17,95 euroa'. | Yes | Website + AI extraction | 25.0 / 25 |
| Right of return and return terms clearly stated OBSERVATIONDelivery and payment terms: 'You have the right to cancel your order within 30 days of receiving the product'. | Yes | Website + AI extraction | 20.0 / 20 |
| Age recommendation or CE safety marking visible on the product page OBSERVATIONProduct page (browser): 'Age recommendation: 18+' in the product information. | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or business ID (Y-tunnus) shown OBSERVATIONToimitus- ja maksuehdot: 'Keravan Muovi ja Lelu Oy, y-tunnus 0885541-7'. | Yes | Website + AI extraction | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONDelivery and payment terms: 'Phone: 020 718 1830'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONMyymäläsivu: 'keravan@muovijalelu.com'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONreaaliaikaista chat-tukea ei vahvistettu ladatuilta sivuilta. | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONMyymäläsivu: 'Ark 10-19 La 10-15'. | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section OBSERVATIONno separate FAQ section found. | No | Website + AI extraction | 0.0 / 15 |
| Mobile app OBSERVATIONno separate mobile app was mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 86/100 | AI analysis | 29.2 / 34 |
| Findability of pricing | 87/100 | AI analysis | 28.7 / 33 |
| Content coverage | 85/100 | AI analysis | 28.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and return terms clearly stated OBSERVATIONDelivery and payment terms: 'You have the right to cancel your order within 30 days of receiving the product'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Muovi ja Lelu -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +7.3 points: 69.9 → 77.2, rank 3 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
