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Lelukauppa Partanen

Rank 2 · Toy shops · Checked 18.10.2026

Websitelelupartanen.fi
OwnerMinnan Lelu Oy (PRH 2483410-6), a Finnish toy shop online and in stores in Kuopio and Jyväskylä; online shop orders from Kuopio
Business ID2483410-6
Registered in Finland (PRH)2012
LCP (mobile)3.3 s
Basic metrics88.7, rank 1
73.3SCORE
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On the basic metrics alone, the score was 88.7 and the rank 1. The score is now 73.3 and rank 2 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 10.8.2026

Lelukauppa Partanen (Minnan Lelu Oy, Y-tunnus 2483410-6, myymälät Kuopiossa ja Jyväskylässä) on läpinäkyvä lelukauppa: tuotesivulla näkyvät hinta (7,95 euroa) ja ikäsuositus ('3+'), toimituskulut kerrotaan euromääräisesti ja ilmainen toimitus alkaa 100 eurosta, ja 14 päivän ilmainen palautus- ja vaihto-oikeus sekä Y-tunnus ovat esillä. Selkein puute on erillisen UKK-osion puuttuminen.

Strengths

  • The product page shows both the price (7.95 euros) and the recommended age ('3+') and in-store availability
  • Toimituskulut kerrottu euromääräisesti (Matkahuolto ja DB Schenker noutopiste 4,95 euroa, kotipaketti 9,95 euroa, nouto 0 euroa) ja ilmainen toimitus yli 100 euron tilauksiin
  • 14 päivän ilmainen palautus- ja vaihto-oikeus, ja operoiva yhtiö Minnan Lelu Oy Y-tunnuksella 2483410-6 sekä puhelin ja sähköposti esillä

Areas to improve

  • Sivustolla ei ole erillistä usein kysytyt kysymykset -osiota, tiedot on haettava toimitusehdoista
  • Real-time chat support is not mentioned; contact by phone and e-mail
  • There is no separate mobile app, services are used in a web browser

How the score is calculated

Buying motives were checked on 18.10.2026 and basic metrics measured on 10.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

73.3 / 100
Cheapest delivery18 p × 72,1 %13.0
Free delivery threshold12 p × 50.0 %6.0
Return costs10 p × 100.0 %10.0
Return period10 p × 0.0 %0.0
Basic metrics50 % × 88,744.4

Buying motives · weight 50 p

29,0 / 50
MetricMeasured valueSourcePoints
Cheapest delivery
NOTEThe DSV pick-up point parcel costs the same.
Lähellä-paketti €4.95lelupartanen.fi
checked 18.10.2026
13.0 / 18
Free delivery thresholdOrders over €100 without delivery costslelupartanen.fi
checked 18.10.2026
6.0 / 12
Return costs14-day free returnslelupartanen.fi
checked 18.10.2026
10.0 / 10
Return period14 dayslelupartanen.fi
checked 18.10.2026
0.0 / 10

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

88.7 / 100
Digital quality30 % × 89,626.9
Transparency30 % × 100,030.0
Reachability20 % × 60,012.0
AI quality score20 % × 89,017.8
Certification bonusmax +3.0+1,5
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

89.6 / 100
MetricMeasured valueSourcePoints
Performance (mobile)77/100Technical measurement30.8 / 40
Accessibility96/100Technical measurement28.8 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

100.0 / 100
MetricMeasured valueSourcePoints
Product price directly on the product page without logging in
OBSERVATIONTuotesivu: '7,95 euroa' suoraan tuotteen kohdalla.
YesWebsite + AI extraction25.0 / 25
Delivery costs and free delivery threshold openly stated
OBSERVATIONToimitusehdot: 'Yli 100 euron tilaukset ilman toimituskuluja', 'Matkahuolto - Lähellä-paketti 4,95 euroa', 'DB Schenker - Noutopistepaketti 4,95 euroa', 'Matkahuolto - Kotipaketti 9,95 euroa'.
YesWebsite + AI extraction25.0 / 25
Right of return and return terms clearly stated
OBSERVATIONDelivery terms: 'Our products have a free 14-day right of return and exchange'.
YesWebsite + AI extraction20.0 / 20
Age recommendation or CE safety marking visible on the product page
OBSERVATIONTuotesivu: ikäsuositus '3+' tuotteen tiedoissa.
YesWebsite + AI extraction15.0 / 15
Operating company or business ID (Y-tunnus) shown
OBSERVATIONToimitusehdot: 'Verkkokaupan tuotteita myy Minnan Lelu Oy, Y-tunnus 2483410-6'.
YesWebsite + AI extraction15.0 / 15

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shown
OBSERVATIONEtusivu: Kuopion myymälä '017 2827 511', Jyväskylän myymälä '040 151 9930'.
YesWebsite + AI extraction30.0 / 30
Email shown
OBSERVATIONToimitusehdot: 'myynti@lelupartanen.fi'.
YesWebsite + AI extraction15.0 / 15
Chat support
OBSERVATIONreal-time chat support is not mentioned.
NoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATIONEtusivu: 'Kuopion myymälä ... ma-pe 9-19, la 9-17, su 10-16'.
YesWebsite + AI extraction15.0 / 15
FAQ section
OBSERVATIONerillistä usein kysytyt kysymykset -osiota ei löytynyt ladatuilta sivuilta.
NoWebsite + AI extraction0.0 / 15
Mobile app
OBSERVATIONno separate mobile app was mentioned.
NoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

89.0 / 100
MetricMeasured valueSourcePoints
Clarity of information90/100AI analysis30.6 / 34
Findability of pricing92/100AI analysis30.4 / 33
Content coverage85/100AI analysis28.1 / 33

Certifications (bonus)

+1.5 pts
CertificationStatusBonus
Key Flag (Association for Finnish Work)
OBSERVATIONAvainlippu-merkki esillä lelupartanen.fi-verkkokaupan sivuilla
Verified+1,5

Verified certifications and audits add to the total score (max +3.0). How the bonus is calculated →

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Right of return and return terms clearly stated
OBSERVATIONDelivery terms: 'Our products have a free 14-day right of return and exchange'.
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

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Oletko Lelukauppa Partanen -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +4.8 points: 73.3 → 78.1, rank 2 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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