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On the basic metrics alone, the score was 88.7 and the rank 1. The score is now 73.3 and rank 2 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Lelukauppa Partanen (Minnan Lelu Oy, Y-tunnus 2483410-6, myymälät Kuopiossa ja Jyväskylässä) on läpinäkyvä lelukauppa: tuotesivulla näkyvät hinta (7,95 euroa) ja ikäsuositus ('3+'), toimituskulut kerrotaan euromääräisesti ja ilmainen toimitus alkaa 100 eurosta, ja 14 päivän ilmainen palautus- ja vaihto-oikeus sekä Y-tunnus ovat esillä. Selkein puute on erillisen UKK-osion puuttuminen.
Buying motives were checked on 18.10.2026 and basic metrics measured on 10.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 18 p × 72,1 % | 13.0 |
| Free delivery threshold | 12 p × 50.0 % | 6.0 |
| Return costs | 10 p × 100.0 % | 10.0 |
| Return period | 10 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 88,7 | 44.4 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery NOTEThe DSV pick-up point parcel costs the same. | Lähellä-paketti €4.95 | lelupartanen.fi checked 18.10.2026 | 13.0 / 18 |
| Free delivery threshold | Orders over €100 without delivery costs | lelupartanen.fi checked 18.10.2026 | 6.0 / 12 |
| Return costs | 14-day free returns | lelupartanen.fi checked 18.10.2026 | 10.0 / 10 |
| Return period | 14 days | lelupartanen.fi checked 18.10.2026 | 0.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 89,6 | 26.9 |
| Transparency | 30 % × 100,0 | 30.0 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 89,0 | 17.8 |
| Certification bonus | max +3.0 | +1,5 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 77/100 | Technical measurement | 30.8 / 40 |
| Accessibility | 96/100 | Technical measurement | 28.8 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price directly on the product page without logging in OBSERVATIONTuotesivu: '7,95 euroa' suoraan tuotteen kohdalla. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONToimitusehdot: 'Yli 100 euron tilaukset ilman toimituskuluja', 'Matkahuolto - Lähellä-paketti 4,95 euroa', 'DB Schenker - Noutopistepaketti 4,95 euroa', 'Matkahuolto - Kotipaketti 9,95 euroa'. | Yes | Website + AI extraction | 25.0 / 25 |
| Right of return and return terms clearly stated OBSERVATIONDelivery terms: 'Our products have a free 14-day right of return and exchange'. | Yes | Website + AI extraction | 20.0 / 20 |
| Age recommendation or CE safety marking visible on the product page OBSERVATIONTuotesivu: ikäsuositus '3+' tuotteen tiedoissa. | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or business ID (Y-tunnus) shown OBSERVATIONToimitusehdot: 'Verkkokaupan tuotteita myy Minnan Lelu Oy, Y-tunnus 2483410-6'. | Yes | Website + AI extraction | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONEtusivu: Kuopion myymälä '017 2827 511', Jyväskylän myymälä '040 151 9930'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONToimitusehdot: 'myynti@lelupartanen.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONreal-time chat support is not mentioned. | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONEtusivu: 'Kuopion myymälä ... ma-pe 9-19, la 9-17, su 10-16'. | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section OBSERVATIONerillistä usein kysytyt kysymykset -osiota ei löytynyt ladatuilta sivuilta. | No | Website + AI extraction | 0.0 / 15 |
| Mobile app OBSERVATIONno separate mobile app was mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 90/100 | AI analysis | 30.6 / 34 |
| Findability of pricing | 92/100 | AI analysis | 30.4 / 33 |
| Content coverage | 85/100 | AI analysis | 28.1 / 33 |
| Certification | Status | Bonus |
|---|---|---|
| Key Flag (Association for Finnish Work) OBSERVATIONAvainlippu-merkki esillä lelupartanen.fi-verkkokaupan sivuilla | Verified | +1,5 |
Verified certifications and audits add to the total score (max +3.0). How the bonus is calculated →
| Metric | Status | Bonus |
|---|---|---|
| Right of return and return terms clearly stated OBSERVATIONDelivery terms: 'Our products have a free 14-day right of return and exchange'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Lelukauppa Partanen -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +4.8 points: 73.3 → 78.1, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.