On the basic metrics alone, the score was 81.4 and the rank 3. The score is now 60.3 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Lelufantti (Gifted Group Oy, Y-tunnus 2408674-2) on yksi Suomen suurimmista lelujen verkkokaupoista ja läpinäkyvä jokaisella mittarilla: tuotesivulla on hinta (15,90 euroa) ja ikäsuositus ('ei alle 3-vuotiaille'), toimitusmaksu 6,90 euroa ja 70 euron ilmaisraja kerrotaan, ja 14 päivän palautusoikeus, Y-tunnus, puhelin, sähköposti sekä UKK-osio ovat esillä. Selkein puute on chatin ja mobiilisovelluksen puuttuminen.
Buying motives were checked on 18.10.2026 and basic metrics measured on 10.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 18 p × 0.0 % | 0.0 |
| Free delivery threshold | 12 p × 80.0 % | 9.6 |
| Return costs | 10 p × 100.0 % | 10.0 |
| Return period | 10 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 81,4 | 40.7 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery | The delivery fee is shown only at checkout. Checked: the order terms and the FAQ page, according to which prices are shown at checkout before the order is confirmed. | lelufantti.com, terms of order · lelufantti.com, FAQ checked 18.10.2026 | 0.0 / 18 |
| Free delivery threshold NOTEThe limit appears in the empty-basket text of the page's shopping basket, not in the terms text. | Free delivery on purchases of 70 € | lelufantti.com checked 18.10.2026 | 9.6 / 12 |
| Return costs NOTERequires using the return method specified by the shop. The delivery costs of the original order are not refunded. | The shop pays the return shipping costs | lelufantti.com checked 18.10.2026 | 10.0 / 10 |
| Return period NOTEItems bought during Christmas 15.11.-24.12. can be exchanged until 15.1. | 14 days | lelufantti.com checked 18.10.2026 | 0.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 60,7 | 18.2 |
| Transparency | 30 % × 100,0 | 30.0 |
| Reachability | 20 % × 75,0 | 15.0 |
| AI quality score | 20 % × 88,3 | 17.7 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 20/100 | Technical measurement | 8.0 / 40 |
| Accessibility | 89/100 | Technical measurement | 26.7 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 73/100 | Technical measurement | 10.9 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price directly on the product page without logging in OBSERVATIONTuotesivu: '15,90 euroa' suoraan tuotteen kohdalla ilman kirjautumista. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONAsiakaspalvelu/FAQ: 'Tilaukseen lisätään käsittely- ja toimitusmaksu 6,90 euroa'; ostoskorin widget ilmoittaa ilmaisen toimituksen rajaksi 70,00 euroa. | Yes | Website + AI extraction | 25.0 / 25 |
| Right of return and return terms clearly stated OBSERVATIONFAQ: 'All products have a 14-day right of return. Check the return terms under the order terms'. | Yes | Website + AI extraction | 20.0 / 20 |
| Age recommendation or CE safety marking visible on the product page OBSERVATIONProduct page: 'Age recommendation: not for children under 3' in the product information. | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or business ID (Y-tunnus) shown OBSERVATIONAsiakaspalvelusivu: Y-tunnus '2408674-2' yhteystiedoissa. | Yes | Website + AI extraction | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONAsiakaspalvelu: 'Puhelin: 075 328 5107, arkisin klo 11-16'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONAsiakaspalvelu: 'info@lelufantti.com'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONladatuilla sivuilla ei mainittu reaaliaikaista chat-tukea. | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONCustomer service: 'weekdays at 11-16'. | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section OBSERVATIONErillinen 'FAQ - Usein kysyttyä' -sivu (page/82) vastaa 200. | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app OBSERVATIONno separate mobile app was mentioned. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 88/100 | AI analysis | 29.9 / 34 |
| Findability of pricing | 90/100 | AI analysis | 29.7 / 33 |
| Content coverage | 87/100 | AI analysis | 28.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and return terms clearly stated OBSERVATIONFAQ: 'All products have a 14-day right of return. Check the return terms under the order terms'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Lelufantti-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +26.3 points: 60.3 → 86.6, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
