On the basic metrics alone, the score was 80.5 and the rank 4. The score is now 74.2 and rank 1 (▲ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Leikkien (Leikkien Group Oy, Y-tunnus 2012175-8, varasto Tampereella) on kehittäviin ja opettavaisiin leluihin erikoistunut läpinäkyvä verkkokauppa: tuotesivulla on hinta (29,90 euroa) ja ikäsuositus ('yli 12 kk'), toimituskulu 4,90 euroa (ilmainen yli 60 euroa), maksuton palautus ja 14 päivän peruuttamisoikeus sekä Y-tunnus. Selkein puute on aukioloaikojen ja UKK-osion sijainti erillisten linkkien takana.
Buying motives were checked on 18.10.2026 and basic metrics measured on 10.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Cheapest delivery | 18 p × 72.9 % | 13.1 |
| Free delivery threshold | 12 p × 90.0 % | 10.8 |
| Return costs | 10 p × 100.0 % | 10.0 |
| Return period | 10 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 80,5 | 40.2 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cheapest delivery | Postipaketti 4.90 € | leikkien.fi checked 18.10.2026 | 13.1 / 18 |
| Free delivery threshold | Orders over €60 without delivery costs | leikkien.fi checked 18.10.2026 | 10.8 / 12 |
| Return costs NOTEOne free return per order, additional packages €10 per item. | The shop covers the costs of customer returns | leikkien.fi checked 18.10.2026 | 10.0 / 10 |
| Return period | 14 days | leikkien.fi checked 18.10.2026 | 0.0 / 10 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 71,8 | 21.5 |
| Transparency | 30 % × 100,0 | 30.0 |
| Reachability | 20 % × 52,5 | 10.5 |
| AI quality score | 20 % × 89,7 | 17.9 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 37/100 | Technical measurement | 14.8 / 40 |
| Accessibility | 92/100 | Technical measurement | 27.6 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product price directly on the product page without logging in OBSERVATIONTuotesivu: '29,90 euroa' (JSON price 29.9) suoraan tuotteen kohdalla. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery costs and free delivery threshold openly stated OBSERVATIONToimitusehdot: 'Postipaketti 4,90 eur (yli 60 euron tilaukset toimituskuluitta)'. | Yes | Website + AI extraction | 25.0 / 25 |
| Right of return and return terms clearly stated OBSERVATIONDelivery terms: 'Leikkien.fi offers its customers a 14-day right of cancellation' and 'Leikkien covers the costs of customer returns'. | Yes | Website + AI extraction | 20.0 / 20 |
| Age recommendation or CE safety marking visible on the product page OBSERVATIONProduct page: 'Recommended age: over 12 months' in the product information. | Yes | Website + AI extraction | 15.0 / 15 |
| Operating company or business ID (Y-tunnus) shown OBSERVATIONToimitusehdot: 'Leikkien.fi on Leikkien Group Oy:n (y-tunnus 2012175-8) ylläpitämä verkkokauppa'. | Yes | Website + AI extraction | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONYhteystiedot: 'puh. 045 123 3450'. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONYhteystiedot: 'asiakaspalvelu@leikkien.fi'. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support OBSERVATIONreal-time chat support is not mentioned. | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONYhteystiedot: 'Katso ajo-ohjeet ja aukioloajat täältä' (linkin takana). | Partly | Website + AI extraction | 7.5 / 15 |
| FAQ section OBSERVATIONno separate FAQ section found. | No | Website + AI extraction | 0.0 / 15 |
| Mobile app OBSERVATIONoma mobiilisovellus ei ole käytössä (mainittu vain OmaPosti seurantaan). | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 90/100 | AI analysis | 30.6 / 34 |
| Findability of pricing | 91/100 | AI analysis | 30.0 / 33 |
| Content coverage | 88/100 | AI analysis | 29.0 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Right of return and return terms clearly stated OBSERVATIONDelivery terms: 'Leikkien.fi offers its customers a 14-day right of cancellation' and 'Leikkien covers the costs of customer returns'. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Leikkien-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +8.8 points: 74.2 → 83.0, and your lead over number two grows 0.9 → 9.7.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.The partner badge is a free mark of cooperation with the Suomen Paras comparison. It does not claim a ranking; any partner of ours can add it: companies included in the comparison, our customers and our cooperation partners, and it works as a link to this public profile.
The #1 badge is awarded only to the measured #1 in the Toy shops category, and it works as a link to this public profile. The badge stays yours permanently: if the top spot ever changes, the badge automatically updates to show the period when you were #1. Rankings and badges cannot be bought.
