On the basic metrics alone, the score was 73.2 and the rank 5. The score is now 61.4 and rank 2 (▲ 3 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Nuoriso- ja Matkailukeskus Hyvärilä (Hyvärilä Oy) Nurmeksessa on yksi Suomen kahdeksasta nuorisokeskuksesta. Sen leirintäsivu julkaisee selkeän euromääräisen hinnaston paikoille ja leirintämökeille sekä kertoo aukiolokauden ja varustelun. Varaukset tehdään kuitenkin puhelimitse tai sähköpostilla eikä Y-tunnusta esitetä sivulla.
Buying motives checked 17.10.2026 and basic metrics measured 24.8.2026 from public sources. The same formula for everyone, read the full methodology.
| Caravan pitch nightly rate | 26 p × 75.0 % | 19.5 |
| Pet fee at the cottage | 8 p × 0.0 % | 0.0 |
| Membership card discount | 8 p × 66.7 % | 5.3 |
| Free cancellation | 8 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 73,2 | 36.6 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Caravan pitch nightly rate NOTEBase fee 13 € + electricity 10 € + two adult per-person fees 6 € = 35 €. Prices may change during events. | 35 € per day for two adults with electricity | hyvarila.fi checked 17.10.2026 | 19.5 / 26 |
| Pet fee at the cottage | The page says pets are allowed, but the pet fee is not mentioned on the campsite page. | hyvarila.fi, campsite checked 17.10.2026 | 0.0 / 8 |
| Membership card discount | 2 € discount on the base fee with the SF-Caravan card (13 € → 11 €) | hyvarila.fi checked 17.10.2026 | 5.3 / 8 |
| Free cancellation | The page mentions booking and cancellation terms, but the content of the terms is not in the page text. | hyvarila.fi, campsite checked 17.10.2026 | 0.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 67,9 | 20.4 |
| Transparency | 30 % × 80,0 | 24.0 |
| Reachability | 20 % × 60,0 | 12.0 |
| AI quality score | 20 % × 81,7 | 16.3 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 31/100 | Technical measurement | 12.4 / 40 |
| Accessibility | 87/100 | Technical measurement | 26.1 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 96/100 | Technical measurement | 14.4 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Accommodation and pitch prices publicly displayed (caravan, tent, cabin) OBSERVATION'Perusmaksu vaunu- tai telttapaikka 13 €/vrk, SFC 11 €/vrk', '6 €/vrk/aikuinen, 3 €/vrk lapsi 4-14 v', 'Sähköliitäntä 10 €/vrk'. | Yes | Website + AI extraction | 25.0 / 25 |
| Cabin levels and equipment described OBSERVATIONA-mökki 79 €/vrk, B-mökki 69 €/vrk, C-mökki 53 €/vrk (kaikki 1-4 hengelle). | Yes | Website + AI extraction | 15.0 / 15 |
| Opening season and seasonal or peak-season prices stated OBSERVATION'avoinna kesäkauden 13.5.-21.9', 'LEIRINTÄALUE SULJETTU 7.-25.7.2026'. | Yes | Website + AI extraction | 15.0 / 15 |
| Area facilities and services stated (toilet, shower, sauna, beach) OBSERVATIONuimaranta, wc- ja suihkutilat huoltorakennuksessa, tilaussaunat. | Yes | Website + AI extraction | 15.0 / 15 |
| Online booking works without calling OBSERVATIONVerkkovarausta ei ole; varaukset puhelimitse (040 104 5960) tai hyvarila@nurmes.fi. | No | Website + AI extraction | 0.0 / 10 |
| Booking and cancellation terms displayed OBSERVATION'Booking and cancellation terms' linked on the camping page. | Yes | Website + AI extraction | 10.0 / 10 |
| Business ID (Y-tunnus) shown OBSERVATIONY-tunnusta ei näytetä; toimija Nuoriso- ja Matkailukeskus Hyvärilä Oy (0356915-5) selviää kaupparekisteristä. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATION040 104 5960 esillä. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown OBSERVATIONhyvarila@nurmes.fi esillä. | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown OBSERVATIONVastaanoton aukioloajat linkattu. | Yes | Website + AI extraction | 15.0 / 15 |
| FAQ section OBSERVATIONNo separate FAQ section was found. | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 82/100 | AI analysis | 27.9 / 34 |
| Findability of pricing | 85/100 | AI analysis | 28.1 / 33 |
| Content coverage | 78/100 | AI analysis | 25.7 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Booking and cancellation terms displayed OBSERVATION'Booking and cancellation terms' linked on the camping page. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Hyvärilä-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +28.4 points: 61.4 → 89.8, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.