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On the basic metrics alone, the score was 74.1 and the rank 2. The score is now 58.3 and rank 4 (▼ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.
Koirakoulu Ilo on helsinkiläinen koirakoulu, jonka vahvuus on avoimuus: kouluttajien tutkinnot kerrotaan nimeltä, peruutusehdot ovat poikkeuksellisen tarkat sekä kursseille että yksityistunneille, ja operoiva yhtiö Y-tunnuksineen näkyy. Kurssit ostetaan verkkokaupasta julkisin hinnoin. Kurssien kertamäärä jää paikoin epäselväksi eikä kokeilukertaa tarjota.
Buying motives checked 17.10.2026 and basic metrics measured 2.9.2026 from public sources. The same formula for everyone, read the full methodology.
| Cancellation terms | 20 p × 50.0 % | 10.0 |
| Price of a private lesson | 12 p × 43,8 % | 5.2 |
| Compensation for absence | 10 p × 60.0 % | 6.0 |
| Group size | 8 p × 0.0 % | 0.0 |
| Basic metrics | 50 % × 74,1 | 37.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Cancellation terms | Cancellation two weeks before the start: 50% of the price is refunded, after that the charge is 100% | koirakouluilo.fi checked 17.10.2026 | 10.0 / 20 |
| Price of a private lesson NOTEThe price is the price of a private lesson in everyday skills in the page listing. The length of the lesson and variants are chosen on the product page. | Private lesson, everyday skills, 85 € | koirakouluilo.fi checked 17.10.2026 | 5.2 / 12 |
| Compensation for absence NOTEA medical certificate is requested. | If you fall ill, you can make up for a class by taking another course when there is space | koirakouluilo.fi checked 17.10.2026 | 6.0 / 10 |
| Group size | Group size is not stated on the front page, in the course listing, on the private lessons page or in the terms of sale. | koirakouluilo.fi, shop terms · koirakouluilo.fi, private lessons checked 17.10.2026 | 0.0 / 8 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 76,7 | 23.0 |
| Transparency | 30 % × 83,0 | 24.9 |
| Reachability | 20 % × 45,0 | 9.0 |
| AI quality score | 20 % × 83,3 | 16.7 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 47/100 | Technical measurement | 18.8 / 40 |
| Accessibility | 93/100 | Technical measurement | 27.9 / 30 |
| Findability (SEO) | 100/100 | Technical measurement | 15.0 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Course price publicly displayed in euros OBSERVATIONKauppa: kurssihintoja 124,00 euroa, 155,00 euroa, 200,00 euroa, 295,00 euroa; yksittäinen tunti 20,00 euroa. | Yes | Website + AI extraction | 30.0 / 30 |
| Number of sessions and duration of the course displayed OBSERVATIONkurssit jaettu alkeis- ja jatkokursseihin, mutta kertamäärä ei näy hintojen rinnalla yhtä johdonmukaisesti. | Partly | Website + AI extraction | 7.0 / 14 |
| Differences and prices of private and group lessons shown | Yes | Website + AI extraction | 12.0 / 12 |
| Trainer's qualifications or training described OBSERVATIONKouluttajat: Kaikki kouluttajamme ovat opiskelleet koirien käyttäytymistä alan oppilaitoksissa. Outi Savukoski, syksyllä 2025 Taitotalosta valmistunut eläintenkouluttaja (AT). | Yes | Website + AI extraction | 12.0 / 12 |
| Cancellation and registration terms stated OBSERVATIONTerms of sale: Cancellation terms for courses and, separately, cancellation terms for private lessons; in cases of illness a medical certificate, a replacement session, and in situations where we manage to sell your course place, we deduct 10 euros from the full course price upon refund. | Yes | Website + AI extraction | 12.0 / 12 |
| Trial session or introduction policy stated | No | Website + AI extraction | 0.0 / 10 |
| Business ID (Y-tunnus) or operating company shown OBSERVATIONTietosuojaseloste: Rekisterinpitäjänä toimii Koirakoulu Ilo Oy, y-tunnus 2134844-4. | Yes | Website + AI extraction | 10.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown OBSERVATIONYhteystiedot: 045 1210 099, info@koirakouluilo.fi. | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | No | Website + AI extraction | 0.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | No | Website + AI extraction | 0.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 84/100 | AI analysis | 28.6 / 34 |
| Findability of pricing | 80/100 | AI analysis | 26.4 / 33 |
| Content coverage | 86/100 | AI analysis | 28.4 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Cancellation and registration terms stated OBSERVATIONTerms of sale: Cancellation terms for courses and, separately, cancellation terms for private lessons; in cases of illness a medical certificate, a replacement session, and in situations where we manage to sell your course place, we deduct 10 euros from the full course price upon refund. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Oletko Koirakoulu Ilo -palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +20.0 points: 58.3 → 78.3, rank 4 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.