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KymiRing

Rank 4 · Racing driver training · Checked 15.10.2026

Websitekymiring.com
OwnerFinland Motorsport Circuit Holding Oy (PRH 3386990-9), Northern Europe's only GP circuit (4.5 km), track days for cars, driving experiences; kymiring.com
Business ID3386990-9
Registered in Finland (PRH)2023
LCP (mobile)7.9 s
Basic metrics71.8, rank 3
51.9SCORE
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On the basic metrics alone, the score was 71.8 and the rank 3. The score is now 51.9 and rank 4 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 14 September 2026

KymiRing on Pohjois-Euroopan ainoa GP-tason kilparata (4,5 km, Kouvola), ja uuden omistajuuden myötä vuodesta 2024 sivusto on moderni ja sisällöltään kattava. Driving Experiences -pakettien hinnat (149–399 €) ovat esillä selkeästi kestoineen ja sisältöineen, onboard-video on saatavilla lisäpalveluna ja ratapäiväaikataulu on ajan tasalla. Puutteet liittyvät suomenkielisyyteen, suoran puhelinyhteystiedon puuttumiseen ja autojen ratapäivien hinnoittelun piilottamiseen varausjärjestelmään.

Strengths

  • On the Driving Experiences page the prices are clearly shown including VAT: Taxi Laps €149, Sprint Experience €279, Performance Experience €399, the duration (30 min / 60 min / 2 h) and contents are specified precisely, so the customer gets a full picture before booking
  • Onboard-videolisäpalvelu on nimenomaisesti mainittu sekä Taxi Laps- että Sprint-paketeissa: 'Onboard video available as an optional add-on', tämä on ainutlaatuinen ominaisuus vertailluista yrityksistä
  • Autojen ratapäivät -sivulla on kattava FAQ-osio joka vastaa tyypillisimpiin kysymyksiin (tarvitaanko kilpa-auto, kilpailulupaa, mitä ottaa mukaan), ja ratapäiväaikataulu on ajan tasalla tulevine datumineen

Areas to improve

  • Yhteystiedot ovat puutteelliset: puhelinnumero ja sähköpostiosoite eivät löydy etusivulta tai palvelusivuilta, yhteys pelkästään lomakkeen kautta hidastaa pikakysymyksiä
  • Autojen ratapäivien hinnat eivät näy Car Track Days -sivulla, vaan ne selviävät vasta varausjärjestelmässä; Driving Experiences -sivun selkeä hinnoittelu ei toistu kaikille palveluille
  • Sivusto on kokonaan englanniksi: suomalainen ensiasiakas voi kokea kynnyksen korkeammaksi, eikä suomenkielisiä ohjeita tai UKK:ta ole tarjolla

How the score is calculated

Buying motives checked 15.10.2026 and basic metrics measured 14.9.2026 from public sources. Same formula for everyone, read the full methodology.

Total score · weighted total

51.9 / 100
Cheapest driving ticket with own car22 p × 9,2 %2.0
Hourly price for a private session14 p × 0.0 %0.0
Cancellation terms14 p × 100.0 %14.0
Basic metrics50 % × 71,835.9

Buying motives · weight 50 p

16,0 / 50
MetricMeasured valueSourcePoints
Cheapest driving ticket with own car
NOTEFrom-price for participating in the General Car Track Day with your own car. The options are a full day and a half day, morning or afternoon.
Car Track Day from 139 €shop.kymiring.com
checked 15.10.2026
2.0 / 22
Hourly price for a private sessionThe price of a private session is not published on the front page, the Car Track Days page or the web shop's track day catalogue.KymiRing online shop, track days · kymiring.com, Car Track Days
checked 15.10.2026
0.0 / 14
Cancellation terms
NOTELess than 14 days before the event there is no return or refund, but the booking can usually be transferred to another person.
More than 14 days before the event: transfer to another day or a KymiRing credit, from which a handling fee is deducted.kymiring.com
checked 15.10.2026
14.0 / 14

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

71.8 / 100
Digital quality30 % × 68,020.4
Transparency30 % × 100,030.0
Reachability20 % × 22,54.5
AI quality score20 % × 84,316.9

Digital quality · weight 30%

68.0 / 100
MetricMeasured valueSourcePoints
Performance (mobile)36/100Technical measurement14.4 / 40
Accessibility96/100Technical measurement28.8 / 30
Findability (SEO)92/100Technical measurement13.8 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

100.0 / 100
MetricMeasured valueSourcePoints
Is the price of a single session or course (in euros) publicly displayed on the website?
OBSERVATION'Price: €149 incl. VAT / person' (Taxi Laps), '€279 incl. VAT / person' (Sprint), '€399 incl. VAT / person' (Performance), kymiring.com/driving-experiences/
YesWebsite + AI extraction25.0 / 25
Clearly stated whether use of a vehicle is included in the price or whether your own vehicle is needed
OBSERVATIONDriving Experiences: 'Helmet and racing suit fitting. Everything is provided.' + BMW 325 E90 race car; Car Track Days: 'You and your car'
YesWebsite + AI extraction20.0 / 20
Whether training or guidance is clearly mentioned and available
OBSERVATIONSprint: 'Instructor-supervised driving laps'; Performance: 'two 15min driving stints + coaching between runs'
YesWebsite + AI extraction15.0 / 15
Is a live booking calendar or direct booking function available online
OBSERVATIONCar Track Days: 'Upcoming dates' lista 'Book →' -linkeillä (elokuu–lokakuu 2026)
YesWebsite + AI extraction15.0 / 15
Is the duration of the session or course (hours or rounds) clearly stated?
OBSERVATIONTaxi Laps 'approx. 30 minutes (10-15 minutes on track)', Sprint '60 minutes', Performance '120 minutes'
YesWebsite + AI extraction15.0 / 15
Whether video feedback or video analysis is mentioned in the service
OBSERVATION'Onboard video available as an optional add-on', Taxi Laps ja Sprint Experience
YesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

22.5 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownNoWebsite + AI extraction0.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shown
OBSERVATION'Morning sessions start at 9:30, afternoon sessions at 13:30. Paddock opens at 7:45'
PartlyWebsite + AI extraction7.5 / 15
FAQ section
OBSERVATIONCar Track Days: erillinen FAQ-osio useilla kysymyksillä
YesWebsite + AI extraction15.0 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

84.3 / 100
MetricMeasured valueSourcePoints
Clarity of information85/100AI analysis28.9 / 34
Findability of pricing80/100AI analysis26.4 / 33
Content coverage88/100AI analysis29.0 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +27.1 points: 51.9 → 79.0, rank 4 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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