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Charmia

👑 Rank 1 · Kitchen furniture manufacturers · Checked 15.10.2026 · Suomen Paras 2026

Websitecharmia.fi
OwnerCharmia (Charmia Group Oy, Business ID 2540193-5, Turku) is a Finnish kitchen furniture brand whose kitchens are made in Finland (domestic content over 80%) and sold through its own stores.
Business ID2540193-5
Registered in Finland (PRH)2013
LCP (mobile)9.2 s
Basic metrics77.9, rank 1
74.5SCORE
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On the basic metrics alone, the score was 77.9 and the rank 1. The score is now 74.5 and rank 1 (no change). The difference comes from the buying motives: they measure what a buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 25 August 2026

Charmia on vertailun läpinäkyvin: se julkaisee keittiöistä todelliset hintaesimerkit euroina (L-keittiö noin 6 200 euroa, asennus 1 500-2 000 euroa), kertoo jopa 25 vuoden takuun ja yli 80 prosentin kotimaisuusasteen sekä tarjoaa maksuttoman suunnittelun ja oman rahoituksen. Operoiva yhtiö Charmia Group Oy ja Y-tunnus ovat esillä. Läpinäkyvyyttä laskee lähinnä se, ettei toimitusaikaa mainita.

Strengths

  • Publishes concrete price examples in euros: an L-shaped kitchen without appliances about 6,200 euros, a tall cabinet wall and island 7,000-9,000 euros, a single wall cabinet with doors about 150 euros and installation 1,500-2,000 euros (about three days)
  • Kertoo takuun ja materiaalien alkuperän avoimesti: jopa 25 vuoden takuu ja kotimaisuusaste yli 80 prosenttia
  • Maksuton suunnittelupalvelu, oma rahoitusvaihtoehto ja myymälähaku ovat sivustolla, ja operoiva yhtiö Charmia Group Oy (Y-tunnus 2540193-5, Turku) on ilmoitettu tietosuojaselosteessa

Areas to improve

  • The delivery time is not stated on the website
  • Takuun tarkat ehdot (mitä 25 vuoden takuu kattaa) eivät käy hintaesimerkkien yhteydessä ilmi
  • Usein kysytyt kysymykset on ripoteltu artikkeleihin, ei koottuna omaan osioonsa

How the score is calculated

Buying motives checked 15.10.2026 and basic metrics measured 25.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

74.5 / 100
Warranty for moving parts24 p × 83.3 %20.0
Actual annual percentage rate of financing14 p × 59,7 %8.4
Price shown before the designer12 p × 60.0 %7.2
Basic metrics50 % × 77,939.0

Buying motives · weight 50 p

35,6 / 50
MetricMeasured valueSourcePoints
Warranty for moving parts25 years on hinges, drawer systems and tip-up mechanismscharmia.fi
checked 15.10.2026
20.0 / 24
Actual annual percentage rate of financing11.04% (€10,000 credit, OP Yrityspankki)charmia.fi
checked 15.10.2026
8.4 / 14
Price shown before the designer
NOTENo price calculator was found on the checked pages.
The page has prices of the sample kitchen's partscharmia.fi
checked 15.10.2026
7.2 / 12

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

77.9 / 100
Digital quality30 % × 70,921.3
Transparency30 % × 90,027.0
Reachability20 % × 60,012.0
AI quality score20 % × 88,017.6

Digital quality · weight 30%

70.9 / 100
MetricMeasured valueSourcePoints
Performance (mobile)34/100Technical measurement13.6 / 40
Accessibility91/100Technical measurement27.3 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices100/100Technical measurement15.0 / 15

Transparency · weight 30%

90.0 / 100
MetricMeasured valueSourcePoints
Kitchen price examples, price list or price calculator publicly displayed (not just a quote request)
OBSERVATION'L-mallinen keittiö ilman kodinkoneita maksaa noin 6 200 euroa'; 'tornikaappiseinä ja saareke 7 000-9 000 euroa'; 'yksittäinen yläkaappi ovineen noin 150 euroa'; 'asennus 1 500-2 000 euroa (noin 3 päivää)'
YesWebsite + AI extraction24.0 / 24
Furniture warranty (in years) stated on the website
OBSERVATION'Jopa 25 vuoden takuu ja kotimaisuusaste yli 80 %'
YesWebsite + AI extraction16.0 / 16
Materials and product information displayed (frame, surfaces, domestic origin, eco-friendliness, M1)
OBSERVATION'Keittiömme ovat aina vähintään 80-prosenttisesti kotimaisia'; ovi-, taso- ja runkomateriaalien vaikutus hintaan kuvattu
YesWebsite + AI extraction12.0 / 12
Delivery time or delivery process stated
OBSERVATIONtoimitusaikaa ei mainita etusivulla eikä hintaesimerkkiartikkelissa
NoWebsite + AI extraction0.0 / 10
Design service described and its being free of charge stated
OBSERVATION'Suunnittelemme keittiöstä yhdessä sinun näköisesi'; maksuton suunnittelu
YesWebsite + AI extraction10.0 / 10
Shops or resellers listed with addresses
OBSERVATION'Palvelemme paikallisesti, etsi lähin myymäläsi'
YesWebsite + AI extraction8.0 / 8
Installation service and its terms stated
OBSERVATION'Kalusteiden asennus maksaa tyypillisesti 1 500-2 000 euroa ja kestää noin kolme päivää'
YesWebsite + AI extraction8.0 / 8
Financing option displayed
OBSERVATION'Unelmiesi koti Charmia Rahoituksella!'
YesWebsite + AI extraction6.0 / 6
Business ID or operating company displayed on the website
OBSERVATIONTietosuojaseloste: 'rekisterinpitäjä Charmia Group Oy, Y-tunnus 2540193-5, Reivikatu 1, 20540 Turku'
YesWebsite + AI extraction4.0 / 4
Contact details displayed (phone or e-mail)
OBSERVATION'sami.rintamaa@charmia.fi', '+358 44 514 1705'
YesWebsite + AI extraction2.0 / 2

Reachability · weight 20%

60.0 / 100
MetricMeasured valueSourcePoints
Phone number shownYesWebsite + AI extraction30.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownPartlyWebsite + AI extraction7.5 / 15
FAQ sectionPartlyWebsite + AI extraction7.5 / 15
Mobile appNoWebsite + AI extraction0.0 / 10

AI quality score · weight 20%

88.0 / 100
MetricMeasured valueSourcePoints
Clarity of information88/100AI analysis29.9 / 34
Findability of pricing90/100AI analysis29.7 / 33
Content coverage86/100AI analysis28.4 / 33

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +14.9 points: 74.5 → 89.4, and your lead over number two grows 11.0 → 25.9.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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