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The selections are made by others. Suomen Paras has not evaluated these selections, and they do not affect the Suomen Paras Score. All recognitions
On the basic metrics alone, the score was 74.1 and the rank 1. The score is now 66.5 and rank 2 (▼ 1 place). The difference comes from buying motives: they measure what the buyer asks before deciding.
Lyko on Ruotsalaisen Lyko Group AB:n laaja kauneusverkkokauppa, joka toimii Suomessa suomenkielisellä lyko.com/fi-sivustolla. Hinnat, toimituskulut ja palautusehdot ovat selkeästi esillä, mutta ruotsalainen yritystunnus 556575-3018 (ei suomalainen Y-tunnus) ja ainesosaluetteloiden heikko saavutettavuus jättävät läpinäkyvyyteen aukkoja.
Buying motives checked on 17.10.2026 and basic metrics measured on 3.8.2026 from public sources. Same formula for everyone, read the full methodology.
| Free delivery threshold | 18 p × 96,8 % | 17.4 |
| Delivery time | 10 p × 0.0 % | 0.0 |
| Return period | 10 p × 0.0 % | 0.0 |
| Return costs | 12 p × 100.0 % | 12.0 |
| Basic metrics | 50 % × 74,1 | 37.0 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Free delivery threshold NOTEIn the order terms, Postnord's free delivery starts from 60 euros and Matkahuolto's from 30 euros. The lowest threshold was used. | Free delivery for orders of 30 euros (Posti and Postnord) | lyko.com checked 17.10.2026 | 17.4 / 18 |
| Delivery time | Delivery time is not given in days in the FAQ or the order terms, only that orders leave the warehouse within 1–2 working days. | lyko.com, FAQ · lyko.com, order terms checked 17.10.2026 | 0.0 / 10 |
| Return period NOTEExtended period for December orders until 14 January. | 14 days from receiving the order | lyko.com checked 17.10.2026 | 0.0 / 10 |
| Return costs NOTEAn exception in unusual purchase and return behaviour. | Lyko pays the return costs | lyko.com checked 17.10.2026 | 12.0 / 12 |
If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.
| Digital quality | 30 % × 66,8 | 20.0 |
| Transparency | 30 % × 77,5 | 23.2 |
| Reachability | 20 % × 75,0 | 15.0 |
| AI quality score | 20 % × 76,6 | 15.3 |
| Commitment index | max +1.0 | +0,5 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Performance (mobile) | 31/100 | Technical measurement | 12.4 / 40 |
| Accessibility | 89/100 | Technical measurement | 26.7 / 30 |
| Findability (SEO) | 85/100 | Technical measurement | 12.8 / 15 |
| Technical practices | 100/100 | Technical measurement | 15.0 / 15 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Product prices displayed online OBSERVATIONEtusivulla ja kategoriasivuilla tuotteiden hinnat näytetään selkeästi, esim. 'By Lyko Tan-formation Self Tan Mist 12,90 €' ja 'La Roche Posay Balm B5+ 15,20 €'. | Yes | Website + AI extraction | 25.0 / 25 |
| Delivery methods and costs stated before checkout OBSERVATIONTilausehdoissa julkinen taulukko: Postnord 0-30€=4,90€ / 30-60€=0,90€ / yli 60€=ilmainen; Matkahuolto 0-30€=3,90€ / yli 30€=ilmainen; Budbee Box 0-30€=3,90€. | Yes | Website + AI extraction | 20.0 / 20 |
| Return terms publicly available OBSERVATIONSubscription terms: 'within 14 days of receiving the products' right of withdrawal; 'Lyko pays the return costs'; instructions either online 'CANCEL CONTRACT HERE' button or by e-mail at asiakaspalvelu@lyko.fi. | Yes | Website + AI extraction | 20.0 / 20 |
| Product ingredient lists (INCI) can be found OBSERVATIONTuotesivuilla on erillinen 'AINESOSAT'-välilehti (havaittu By Lyko Self Tan Mist -tuotesivulla), mutta sisältö ei latautunut tekstiksi selain-UA-haun eikä JS-renderöinnin avulla, luettelo saattaa vaatia välilehden klikkaamisen. | Partly | Website + AI extraction | 7.5 / 15 |
| Business ID (Y-tunnus) shown OBSERVATIONTilausehdot: 'Yrityksen tiedot: Lyko Oy, Sveavägen 53, 113 59 Stockholm, Yritysnumero 556575-3018', ruotsalainen organisaationumero, ei suomalainen Y-tunnus. | Partly | Website + AI extraction | 5.0 / 10 |
| Independent review source shown OBSERVATIONTrustpilot-linkkiä tai muuta riippumatonta arviointilähde ei löydy etusivulta, tilausehdoista eikä tuotesivuilta. Tuotesivuilla on Lykon omat asiakasarvostelut. | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Phone number shown | Yes | Website + AI extraction | 30.0 / 30 |
| Email shown | Yes | Website + AI extraction | 15.0 / 15 |
| Chat support | Yes | Website + AI extraction | 15.0 / 15 |
| Opening hours shown | No | Website + AI extraction | 0.0 / 15 |
| FAQ section | Yes | Website + AI extraction | 15.0 / 15 |
| Mobile app | No | Website + AI extraction | 0.0 / 10 |
| Metric | Measured value | Source | Points |
|---|---|---|---|
| Clarity of information | 72/100 | AI analysis | 24.5 / 34 |
| Findability of pricing | 88/100 | AI analysis | 29.0 / 33 |
| Content coverage | 70/100 | AI analysis | 23.1 / 33 |
| Metric | Status | Bonus |
|---|---|---|
| Return terms publicly available OBSERVATIONSubscription terms: 'within 14 days of receiving the products' right of withdrawal; 'Lyko pays the return costs'; instructions either online 'CANCEL CONTRACT HERE' button or by e-mail at asiakaspalvelu@lyko.fi. | Shown | +0,5 |
Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →
Are you a customer of the Lyko service? Share your experience. Does not affect the Suomen Paras Score, the score is based on measurable data only.
The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.
With website and information fixes you gain at most +22.0 points: 66.5 → 88.5, rank 2 → 1.
See the free pre-analysis The analysis does not change the score. Only improving the metrics does.You were the measured #1 in the Online beauty shops category. The badge stays yours permanently and shows the period when you were #1. It works as a link to this public profile. Rankings and badges cannot be bought.
