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FlixBus

Rank 3 · Long-distance bus companies · Checked 16.10.2026

Websiteflixbus.fi
OwnerFlixBus Finland Oy (Business ID 3588598-8, Helsinki), a subsidiary of the German Flix SE (Munich). Platform model: Flix is responsible for ticket sales, routes and the brand, while independent operators run the buses. In Finland mainly international routes and domestic trunk connections.
Business ID3588598-8
Registered in Finland (PRH)2025
LCP (mobile)10.5 s
Basic metrics74.8, rank 1
59.4SCORE
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On the basic metrics alone, the score was 74.8 and the rank 1. The score is now 59.4 and rank 3 (▼ 2 places). The difference comes from buying motives: they measure what the buyer asks before deciding.

AI SUMMARY · AI ALGORITHM · 24 August 2026

FlixBus (FlixBus Finland Oy, emo Flix SE) toimii alustamallilla, jossa yhtiö vastaa lipunmyynnistä ja itsenäiset liikennöitsijät ajosta. Osto, muutokset ja matkan seuranta hoituvat verkossa, ja matkatavara-, paikkavaraus- ja esteettömyystiedot sekä Y-tunnus ovat avoimesti esillä. Kiinteää julkista hinnastoa ei ole, ja kotimaan verkosto on vasta laajenemassa.

Strengths

  • Own journey search and real-time journey tracking, the whole purchase online or in the FlixBus app
  • Erilliset palvelusivut: istumapaikkavaraukset, matkatavarat ja esteettömyyttä koskeva lausunto
  • Y-tunnus ja emoyhtiön (Flix SE, München) kaupparekisteritiedot esillä oikeudellisessa huomautuksessa (Y-tunnus 3588598-8)

Areas to improve

  • Hinnat näkyvät vasta matkahaun tuloksissa, ei kiinteää julkista hinnastoa
  • Suomen sisäinen reittiverkosto vasta rakentumassa, painopiste kansainvälisissä yhteyksissä
  • Matkustusmukavuuden yksityiskohtia ei saatu luettua palvelusivun JS-sisällöstä

How the score is calculated

Buying motives were checked on 16.10.2026 and basic metrics measured on 24.8.2026 from public sources. The same formula for everyone, read the full methodology.

Total score · weighted total

59.4 / 100
Free baggage22 p × 100.0 %22.0
Discount groups14 p × 0.0 %0.0
Ticket cancellation14 p × 0.0 %0.0
Basic metrics50 % × 74,837.4

Buying motives · weight 50 p

22,0 / 50
MetricMeasured valueSourcePoints
Free baggageOne free item of luggage, maximum 80 x 50 x 30 cm, plus a small piece of hand luggageflixbus.fi
checked 16.10.2026
22.0 / 22
Discount groupsDiscount groups and percentages are not stated in the transport terms, on the luggage page or on the home page.flixbus.fi, general terms of carriage
checked 16.10.2026
0.0 / 14
Ticket cancellationThe transport terms refer to separate booking terms, which were not found among the front page links or in the sitemap.flixbus.fi, general terms of carriage
checked 16.10.2026
0.0 / 14

If information is missing, the row gets 0 points and the reason is shown. Points rise when the company publishes the information.

Basic metrics · weighted sum, 50% of total points

74.8 / 100
Digital quality30 % × 65,519.6
Transparency30 % × 100,030.0
Reachability20 % × 40,08.0
AI quality score20 % × 83,416.7
Commitment indexmax +1.0+0,5

Digital quality · weight 30%

65.5 / 100
MetricMeasured valueSourcePoints
Performance (mobile)24/100Technical measurement9.6 / 40
Accessibility100/100Technical measurement30.0 / 30
Findability (SEO)100/100Technical measurement15.0 / 15
Technical practices73/100Technical measurement10.9 / 15

Transparency · weight 30%

100.0 / 100
MetricMeasured valueSourcePoints
Routes and timetables publicly searchable without logging inYesWebsite + AI extraction20.0 / 20
Ticket prices or pricing principle visible before purchaseYesWebsite + AI extraction18.0 / 18
Ticket can be bought online or in the app without callingYesWebsite + AI extraction15.0 / 15
Cancellation and change terms displayed (money back, change fee)YesWebsite + AI extraction15.0 / 15
Travel comfort described (wifi, toilet, sockets, seat selection)YesWebsite + AI extraction12.0 / 12
Accessibility and luggage instructions statedYesWebsite + AI extraction10.0 / 10
Business ID (Y-tunnus) shownYesWebsite + AI extraction10.0 / 10

Reachability · weight 20%

40.0 / 100
MetricMeasured valueSourcePoints
Phone number shownNoWebsite + AI extraction0.0 / 30
Email shownYesWebsite + AI extraction15.0 / 15
Chat supportNoWebsite + AI extraction0.0 / 15
Opening hours shownNoWebsite + AI extraction0.0 / 15
FAQ sectionYesWebsite + AI extraction15.0 / 15
Mobile appYesWebsite + AI extraction10.0 / 10

AI quality score · weight 20%

83.4 / 100
MetricMeasured valueSourcePoints
Clarity of information86/100AI analysis29.2 / 34
Findability of pricing80/100AI analysis26.4 / 33
Content coverage84/100AI analysis27.7 / 33

Commitment index (bonus)

+0.5 pts
MetricStatusBonus
Cancellation and change terms displayed (money back, change fee)
OBSERVATIONWebsite + AI extraction
Shown+0,5

Openly stated return, cancellation or termination terms ease the consumer's commitment and earn a small bonus (max +1.0). Their absence never reduces points. How the bonus is calculated →

Give feedback

Oletko FlixBus-palvelun asiakas? Kerro kokemuksesi. Does not affect the Suomen Paras Score, the score is based on measurable data only.

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Is this your company?

The free pre-analysis shows every item where points are lost and how much fixing it raises the score and rank. The paid analysis shows what the items are and how to fix them.

With website and information fixes you gain at most +40.6 points: 59.4 → 100.0, rank 3 → 1.

See the free pre-analysis The analysis does not change the score. Only improving the metrics does.

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